[Webinar] Earning the Call Back: The Power of a Good Partnership

November 10, 2026 | 12:00 p.m. ET

Kim Boland has spent years managing outside partnerships, and she’s learned that the marketers who get the most from those relationships are the ones who treat them as true partnerships, not line items.

In this conversation with Andy Medley, co-founder of PERQ, Kim breaks down what that actually looks like: why she gives people second chances, what earns real investment versus a one-time deal, and what she expects once a partnership is underway. It’s a practical look at what separates a relationship that compounds in value from one that doesn’t, from a marketing leader who’s built her share of both.

Speakers

• Kim Boland, Multifamily Marketing Professional
• Andy Medley, Co-Founder, PERQ