Authors

Maribeth Ross is a veteran marketer who has made a science of cracking the code of what works in modern B2C and B2B buyers’ journeys. Maribeth leverages her award-winning digital marketing and buyer persona skills to create experiences that give prospects what they need along their buying journey. A self-professed “mathy marketer” with a passion for tech, she has considerable experience with digital marketing technology evolution across industries, with her most recent focus on marketing technology for multifamily in her role as CMO of PERQ. A frequent writer and speaker on best practices and concepts related to prospect engagement and the renter’s journey, Maribeth has taught entrepreneurial marketing classes at MIT. Her practical style is a refreshing approach sure to tackle multifamily challenges head on.