Authors

Amber is a seasoned marketing professional with over 8 years of experience, currently leading digital marketing strategy at PERQ. She specializes in crafting impactful digital campaigns with a focus on demand generation, content marketing, and PPC. Amber is passionate about connecting with fellow marketing friends to collaborate and share insights. Outside of work, she stays active through her love for fitness, fostering dogs, and competing in fantasy football leagues. Amber lives in Connecticut with her dog and frequently gets to enjoy New Haven pizza.

Maribeth Ross is a veteran marketer who has made a science of cracking the code of what works in modern B2C and B2B buyers’ journeys. Maribeth leverages her award-winning digital marketing and buyer persona skills to create experiences that give prospects what they need along their buying journey. A self-professed “mathy marketer” with a passion for tech, she has considerable experience with digital marketing technology evolution across industries, with her most recent focus on marketing technology for multifamily in her role as CMO of PERQ. A frequent writer and speaker on best practices and concepts related to prospect engagement and the renter’s journey, Maribeth has taught entrepreneurial marketing classes at MIT. Her practical style is a refreshing approach sure to tackle multifamily challenges head on.