Calculate & Optimize Ad Spend Calculator Use this calculator to estimate your cost per lease with different advertising scenarios and funnel optimization. How Many Leases Do You Need To Sign? Tooltip Conversion From Tour to Lease Tooltip % Conversion From Lead to Tour Tooltip % Cost per ILS Lead Tooltip $ Cost per PPC Lead Tooltip $ Advanced Settings 100% ILS $1,030.30 Per lease $20,606 Total Spend Required Leads Required 242 Tours Required 61 50% ILS50% PPC $696.97 Per lease $10,303 Total Spend Required Leads Required 242 Tours Required 61 100% PPC & Funnel Optimization $227.27 Per lease $3,636 Total Spend Required Leads Required 242 Tours Required 61