When potential buyers visit your car dealership, your sales team knows how to keep them engaged from the moment they walk through the door. And you’d consider it a wasted opportunity if someone only stayed a minute or two and walked back out the door, right?
It’s time to consider your vehicle dealership website in the same light. You need to ramp it up to make sure visitors are sticking around long enough to take the next step in the buyers’ journey. Essentially, you need to use vehicle dealer software that equips your site with the type of experiences that will reduce your bounce rate.
High bounce rates reflect the percentage of visitors who aren’t taking the time to engage with the pages on your site. If you’re not sure what your bounce rates are, take a look at your Google Analytics reports. If the majority of visitors are spending less than 2 to 3 minutes on your pages, it’s time to take remedial action using vehicle dealership software that keeps visitors engaged at all stages of the research process:
Here are three ways you can keep your dealership website visitors engaged longer:
Use Interactive Experiences.
“A quiz that helps a visitor determine their car personality not only provides entertainment value, but it can help you deliver a more customized experience based on those results.”
Quickly engage visitors to your website with quizzes or other interactive components. For example, a quiz that helps a visitor determine their car personality not only provides entertainment value, but it can help you deliver a more customized experience based on those results.
With the right vehicle dealer software, you will be able to seamlessly provide a lead generation tool that your audience will appreciate. Additionally, the feedback they give can help you better tailor their experiences.
Keep your Content Short and Engaging.
You’re in the business of selling cars. Unless you’re going into detail about financing arrangements, there’s no need for large blocks of content on your site. Make heavier use of quality images, as well as those interactive experiences.
Also, use a conversational style of writing when developing content throughout the site. In other words, write the same way you would talk to someone. It should never come across as forced.
Provide Something of Value.
As visitors engage with your website, reward them for taking the next step. For example, if a visitor takes your quiz, provide them with an incentive related to the experience. It could be a discount, a car wash, or even a locked in price. Basically, you’ll want to provide something that the consumer will ultimately find valuable.
As visitors engage with your website, reward them for taking the next step.
Once you equip your website with these new interactive tools, and make the experience more aesthetically pleasant, you should see engagement rates climb and bounce rates decline.