This Week in Marketing Tech2 min read

Felicia Savage Administrator
Felicia Savage is a Content Marketing Specialist and Online Community Builder at PERQ, an engagement technology company that focuses on helping brands generate excitement, educate their consumers, and provide shopping assistance to their consumers using interactive experiences. Follow her @KittyHasFleaz!

KYBXa09Every week there are new things happening in the marketing tech world, and every week we round up the most important happenings. Here’s what you need to know this week.

Web

The worldwide web can sometimes feel like the Wild West. Why? Keep reading.

Now that most of the Internet is past the worst parts of the Heartbleed problem, it can move on. Selena Larson discusses what you need to know to do so.

You know CAPTCHAs? Those little squiggle words you have to type to prove you’re human? Google’s new Street View can decipher what the word is around 90% of the time.

Mobile

Microsoft’s Cortana, Google Glass, Windows Phone, and Tax apps are all in the news this week.

Microsoft seems to have looked at both Google and Apple’s technology to create Cortana and develop their own virtual personal assistant.

On Tuesday, Google finally sold Google Glass to the U.S. public. Taylor Hatmaker speculates on who should buy Google Glass and who actually will.

The new Windows phone takes some major steps towards being very smooth and fast, but it still has some rough edges.

If you used a mobile tax app, you may want to double check to make sure that your information was safe. It isn’t always completely secure.

Cloud

The cloud is buzzing with news this week. Here’s what you should be paying attention to.

The Bitcoin mining hackers are coming. Be prepared, check your bills.

According to Amazon’s announcement on Wednesday, all personal documents saved in your Kindle will now be available from the Amazon Cloud Drive.

Although users of Google’s Cloud Platform allowed the use of Hadoop, a way to store and process large amounts of data, now Google allows you to run Hadoop against data in BigQuery SQL and Cloud Datastore NoSQL databases.

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