In this final episode of season two of The Bridge, we will take a trip down memory lane and pull the most important takeaways of each episode to help you take the next steps in your selling journey.
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This season has been nothing short of unexpected twists and turns as we figured out how to weather the pandemic. What started off as in-person recordings, quickly pivoted to Skype calls for the majority of our guests. What a blessing in disguise that was as we were able to meet and connect with so many amazing people. Thank you for sticking with us!
It was our goal this season to focus on sales and connect you with individuals who could provide insight on how to connect with shoppers online and transition the conversation and ultimately the sale, at an onsite physical location. We learned how to enhance the buying experience and with all of the world changes, pivot to a more virtual consultation and tour setting.
We hope you enjoyed listening to season two and we can’t wait to bring you more laughs, conversations, and insight in season 3. Happy podcasting!
Listen to the full recap episode here.
Listen to an Episode
Using Virtual Tours in Your Multifamily Community
Learning to Leverage Digital Sales Leads
Transforming your Team with Digital Sales Training
Personalizing the Customer Experience with a Sense of Urgency
The New Reality of Virtual Apartment Tours
Bridging the Gap Between Online Acquisition and Onsite Conversion
Success Goes Beyond Data
Learning Sales Enablement Without a Playbook
Connect with the Guests
Episode 1: Matt Weirich, Jordan Easley, Realync
Episode 2: David Kain, Kain Automotive
Episode 3: Bryan Scott, Big Sandy Superstore
Episode 4: Desiree White, Colin Cloud, NE Property Management
Episode 5: Jenna Miller: Bozzuto, Margaret Henney: Covideo, Matt Weirich: Realync
Episode 6: Robert Lee, Hy.ly
Episode 7: Ellisa Fink
Episode 8: Irina Soriano, Seismic
For many marketers, sales enablement is a newer marketing discipline. Irina Soriano describes it as the strategic use of people, processes and technology operating together to improve sales productivity and increase revenue.
As the Head of Enablement for Seismic, she would know a thing or two about sales enablement. Seismic is the global leader in sales enablement providing storytelling platforms to increase productivity and effectiveness across sales and marketing.
Learn from Irina as she breaks down the basics to this now fundamental discipline while giving listeners a plan to start. You’ll also hear how impactful it is to give back to the sales enablement community by networking and sharing ideas with other like-minded marketers and sales teams.
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Key Takeaways to Learning Sales Enablement
- Build a business case for sales enablement to secure a budget from stakeholders.
- Lean into those with sales enablement experience to foster your own growth.
- Start by focusing on one area of enablement at a time such as onboarding new hires.
Sales Enablement Resources
Sales Enablement Society
Sales and the City: Irina Soriano Blog
How to Run a Smooth Sales Technology Implementation
Connect with Irina Soriano
Connect with Andy
Connect with Muhammad
If you’re a new listener to The Bridge podcast, welcome! For those of you who are returning, thank you for your support! You got us into the top 20 marketing podcasts on iTunes!
The world of social distancing and self quarantining are the new normal in the midst of the Covid-19 outbreak and if you’re like us, you’re looking for new podcasts to listen to. We’re back with an all new season focusing on digital sales and best practices for enabling your sales teams.
In Season 2, we’re also introducing a new co-host, Muhammad Yasin. We’ll talk to industry experts as well as sales leaders to share tangible insights and real stories all focused on helping you thrive in this uncertain new world.
The Bridge season 2 is available wherever you get your podcasts including, Apple Podcast, Google Podcast and Spotify. You can see all of the episodes, on your podcast app of choice, by visiting this link. Subscribe on your favorite platform to never miss an episode.
Connect with Andy Medley
Connect with Muhammad Yasin
Check out the new podcast by Fabian Rodriguez