Is Your Property Management Software Delivering Quality Leads?

Is Your Property Management Software Delivering Quality Leads?

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521226682387{padding-top: 25px !important;padding-bottom: 25px !important;}” z_index=””][vc_column][vc_column_text]Multifamily property managers often wonder if there are web tools or software they can use to better generate or manage quality leads. We talked to some seasoned leasing pros to see what tools they use to get the best leads possible, at all stages of the apartment shopping process.

 

As a property manager, you’ve probably invested a fair amount of time into property management software and online marketing. And if you’re using the right tools, your website is not just for pretty pictures and floorplans. It also has the ability to engage with customers and transform curious apartment seekers into bona fide leads.

 

So how do you know if you’re partnering with the right company? It’s all about whether or not your property management software is delivering quality leads.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237406917{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1531361483112{padding-bottom: 25px !important;}”]

What is a Quality Lead?

[/vc_column_text][vc_column_text]Generally, one might assume that “ready to buy” is the most vital component of a “quality lead.” But if a visitor is interacting with your website, perhaps even filling out contact forms and including a phone number and price range, they may still be a year away from ending their current lease.

 

Derek Hoover, leasing manager at TWG Management, LLC in Indianapolis, elaborated on how confusing this can sometimes be. “Shoppers who are just starting their journey are looking for the most information as possible,” he says. “They’ve thought about the questions and thought about the answers, but that doesn’t mean they’re ready to sign.” Englert Management property manager, Beth Roberts also agreed with this sentiment, saying “People who give you the most information are sometimes the ones who are looking the furthest out.”

 

Though not every apartment hunter is going to be ready to lease the second they see your multifamily property website, it’ll still be quite beneficial to gather information on their wants, needs and lifestyle. The more information you have on a prospective resident, the more likely you’ll transform a casual window shopper into an intrigued and informed buyer, even months down the line.

 

“What I want is the most information they’re willing to give me,” Hoover says. “A quality lead gives specific details as to what they’re looking for, so we can actually have things prepared when they or we reach back out, instead of having to ask questions again to get all that information.”[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237414253{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1531361507900{padding-bottom: 25px !important;}”]

What Web Tools and Software Deliver Leads?

[/vc_column_text][vc_column_text]Quality multifamily leads are all about renter information, both in terms of quality and quantity. But even the best-looking lead might not be only reaching out to you. “If someone is filling out a guest card, they’re not just doing it for me.

 

They’re doing it for twenty other apartments,” Hoovers says. Roberts agreed, but observed that often, filling out the guest card gives room for certain audiences to express details about their situation that can help property managers fit their needs better.

 

Robert has also received  good responses to the new 3D floorplans Englert implemented on their websites. Like a model home or unit, the floorplans have small icons of “staged” furniture to help shoppers visualize what the apartment would look like furnished, even before they see the space themselves. “Getting many good pictures of the interior to help them visualize is essential,” Robert adds.

 

As customers engage with your site, they can and should be given the opportunity to not just learn more about your property, but to learn more about what they want and need.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237423302{padding-top: 25px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text]Hoover noted that while many apartment websites are simply “floor plans, pictures, and a phone number,” the standouts in the industry feature more personalized experiences, for both for the visitor and the property manager.

 

“Having a more interactive website is just far more helpful.”

 

“Many sites allow potential renters to schedule a tour or find out if they qualify. But the more you’re providing people the tools to find the answers on their own, the longer they’re on your website, and the more likely they are to stay interested.

 

“We use PERQ [at TWG Management, LLC], and they’re able to create quizzes that have very specific, unordinary questions, like ‘Are you looking for the finer things in life?’ or ‘Do you want to spend more money on fun or necessities?’ which increases the shopper’s curiosity, and also their sense that we are interested in them as people — which of course, we are,” Hoover said.

 

Capturing a ready lead in the housing market can be a nuanced and complicated puzzle. However, the right property management software can help you get more qualified and engaged leads from your website.

 

From virtual tours, to quizzes, to 3D floorplans and pre-qualifying calculators, lead generation software for property managers is making great use of the web technology available today.[/vc_column_text][/vc_column][/vc_row]

How Property Managers Can Appeal to Millennial Renters

How Property Managers Can Appeal to Millennial Renters

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521224734716{padding-bottom: 25px !important;}” z_index=””][vc_column][vc_column_text]It’s pretty common to hear people blaming the millennial generation for “killing off” various industries. Throughout every decade, there’s always been a younger generation that has encountered some sort of criticism. After all, younger generations (regardless of decade) grown up surrounded by newer forms of technology that make their lives easier. These shortcuts are often viewed by older generations as “lazy,” and therefore, they’re viewed as “entitled.”[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521224734716{padding-bottom: 25px !important;}” z_index=””][vc_column][vc_column_text]Regardless of how people feel, it’s only natural for Millennials to  expect newer forms of technology (smartphones, laptops, tablets, etc.) to improve every aspect of their lives —  whether they’re driving, working, or shopping.

 

When it comes to apartment hunting, Millennials want the same quick, ease of access they’ve come to expect. They want to find the right information from rental properties quickly and easily. Considering the majority of your prospective renters will likely be Millennials, your rental property website should cater to them. Here’s how:[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237414253{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1531792181473{padding-bottom: 25px !important;}”]

Have A Clear And Uncluttered Layout

[/vc_column_text][vc_column_text]It shouldn’t come as a surprise that millennials will likely start looking for apartments online. Jordan Corrigan, a 34-year-old recent apartment hunter in Rochester, Minnesota, confirmed that the web is the number one place to find rental listings, as well as anything else he may need to purchase.

 

Cluttered and confusing layouts will look untrustworthy or give off an out-of-date vibe. Make sure that your site has an easy-to-understand display with menus and navigation that makes sense.

 

“Cluttered and confusing layouts will look untrustworthy or give off an out-of-date vibe.”

 

A poorly laid out website might have some younger residents running for the hills.ls.In the past, Corrigan has had difficult with different websites, especially when jumping from platform to platform, being left uncertain of where to click to find the next bit of info.

 

“Some (websites)  list the information in one place, others might only show a little bit of info.” Corrigan says.  It’s hard to find a resource that has all your housing options in one place. You have to look all over to find the information you need.”[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237423302{padding-top: 25px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1531792279576{padding-bottom: 25px !important;}”]

Make Information Easy To Find

[/vc_column_text][vc_column_text]If a millennial is used to being able to find the closest Thai restaurant or best nearby in a few seconds, they’re going to get fed up if they’re unable to locate basic apartment information like price or floorplans. Corrigan was recently seeking out apartments online and had a frustrating experience for this very reason.

 

“I’d like to be able to see the inside of it easily without having to physically go there,” he said. “I want to know the layout and the condition of the property before I decide to head in for a tour. I also want to easily find the basic information: floor plan, square footage, amenities, and price. I shouldn’t have to search around for that.”

 

Aside from basic efficiency, one reason millennials may desire easy-to-find information may come from an inherent distrust of brands. A study performed by the McCarthy Group says that 84 percent of millennials do not have faith in traditional advertising. They see businesses as misleading and untruthful, so any difficulty they have in locating basic apartment details may come off as a ploy to deceive them.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text][/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237406917{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1531792286939{padding-bottom: 25px !important;}”]

Go Mobile

[/vc_column_text][vc_column_text]This is the generation of swipe. No longer are customers tethered to their PC or laptop, as they have unlimited computing power sitting, in their hand. There’s a good chance an apartment hunter may have foundd out about your property while lounging on the couch or waiting in line at the grocery store. In fact, 63% shop directly from their smartphones daily, and many are using them to comparison shop.

 

Sites that are not mobile friendly often have links or buttons that seem to be “broken.” This is due both to compatibility issues, in which certain browsers don’t read your site correctly, as well as your site’s design simply not properly displaying your page on a smaller screen. Luckily, there are plenty of free tools to confirm that your site will fully load, such as with this handy Google app.

[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237406917{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1531792296138{padding-bottom: 25px !important;}”]

Give Them Chances To Save

[/vc_column_text][vc_column_text]Recent studies show that millennials are most sensitive to price points than any other influencing factor. With the bottom line being at the forefront of so many young adults’ minds, anything that tells them they can save big bucks by choosing your apartment is going to be good news.

 

Implementing interactive tools like PERQ that allow them to unlock special offers and savings will give you an advantage over your competitors. Additionally, any features like the ability to pay rent online or submit paperwork will help to save them big bucks and hopefully get them interested in a potential tour.

 

“Special offers and savings will give you an advantage over your competitors.”

 

Positioning your site to be appealing to the millennial crowd may sound like a fair amount of work, but in reality, it’s just a task of making your materials sleek, helpful, and easy-to-find. By focusing on your layout and design, being upfront and transparent, and giving your younger users a chance to save, you’ll be sure to be sure to get more Millennial renters through the doors of your multifamily property.[/vc_column_text][/vc_column][/vc_row]