20 Creative Ways to Follow Up With Leads

20 Creative Ways to Follow Up With Leads

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]Most businesses adhere to an established process for how they handle leads. Just because that’s the way you’ve always done it, doesn’t mean it’s the best way. You can get creative with lead follow-up ideas to convert more sales.

 

In our experience, it’s best to approach lead generation and follow-up through experimentation and observation. Not every customer will react the same to a single effort or follow-up approach. Lead follow-up and conversions depend on where the customer is at in their buying journey and their personal communication preferences.

 

It’s time to remove the guesswork and apply these 20 creative techniques to lead follow-up.

 

1. Turn Your Company’s Website into Your Top Marketing Channel

 

To increase the number of online leads you turn into sales, your business must first gain trust. Welcome visitors to your site in a new way by letting them know you want to personalize their shopping experience. Let them know that by providing their name and email, they can also enter to win a giveaway. Once they give you their information, your website can remember that visitor and guide them in their shopping journey, asking them what they want to shop for or look at next, while directing them to the exact website page they need to go.

 

“With the right technology, we capture information that the client may not be as comfortable walking in our store and giving,” says Jon Greenbaum, Advertising Manager at Greenbaum Home Furnishings. “[We] learn about the customer without the process feeling intimidating or like an interrogation.”

 

2. Continue to Create Compelling Next Steps for the Customer

 

With AI software, you’re able to create custom and personalized interactions for the customer based on their online behavior. Is your customer looking at a wide variety of options? AI technology can offer an assessment or interactive quiz to help them narrow down choices. If the same consumer returns multiple times to view the same information, provide a way for them to schedule an appointment while they’re still online or offer them the ability to pre-qualify or fill out an application.

 

3. Offer Auxiliary Tools for Added Value

 

Purchasing a high-ticket item usually involves more than just finding the right product for the right price. Other factors impact that decision, so add value wherever possible. If you’re a home furnishings retailer, offer an online style assessment or a free consultation with a designer. Multifamily properties can provide online tools such as a rent calculator to give them an idea of total costs, including utilities, and a community-fit assessment so they can see upfront if the area has what they’re looking for without having to visit.

 

4. Engage Leads with Video

 

Draw the customer in with a customized video on your website or in follow-up emails. From a tour of the furniture showroom floor or the latest floor plan in multifamily, video increases traffic and interest.

 

“Prospective residents or shoppers can gather information online, engage with a video tour, and, for a growing number of consumers, that’s enough to make them convert or sign a lease. Video is the way to do that,” says Matt Weirich, Co-Founder and Chief Executive Officer of Realync, a video-leasing platform company that partners with PERQ so customized tour videos can be embedded on the AI-powered website platform on multifamily property websites.

 

5. Offer Promotions Specific to the Customer

 

Build in special offers on your company’s website or in follow-up emails, but be sure those promotions are geared toward products the person is looking to buy.

 

“Being able to provide personalized promotions is really valuable,” says Doug Stump, Vice President of Sales at PERQ. “When people are doing research online, they naturally look at the local market and try to decide which store will offer the most value for me, versus driving somewhere farther away or paying for shipping.”

 

The ultimate goal is to entice a visitor and make her walk through your doors and say, ‘Hey, I have this offer I received on your website.”

 

6. Live Chat or Other Two-Way Communication Options

 

Set up website tools that allow a consumer to enter a two-way conversation online, such as a live chat tool that allows for immediate follow-up from your staff. Utilizing a chat-to-text feature, whether powered by AI technology or a salesperson, provides consumers with an opportunity to ask specific questions or request more information in real-time. Be aware, any direct communication tool only performs as great as the salesperson behind it.

 

7. Approach Consumers Based on When They’re Ready to Buy or Sign a Contract

 

Not all people who visit your business website are ready to buy or sign a contract. How they interact with your website provides insight into where they are in the shopping journey. Follow up appropriately to match the type of information they are seeking, wherever they are in the buying process.

 

“Customers who are higher up in the funnel — or in the awareness stage — are more responsive to selection, while customers who have sought out specific products respond best to messages about fulfillment, delivery and product guarantees,” says Justin Bowen, Web Content Manager at The Great American Home Store.

 

8. Provide Product Previews and Personalize the Shopping Experience

 

Use all of the data your website collects about your potential customers to match new products to their preferences. Add a personal touch by offering customized sneak previews to loyal customers, and offer up similar products or other items they may like based on past shopping behavior.

 

9. Respond Quickly While Consumer is Still Engaged

 

Respond quickly to leads who are in the market to buy or rent now to increase your chances of catching the consumer while they’re still engaged. Immediately connecting with a qualified customer who is already on your site and engaged, decreases the chances they’ll go to a competitor’s website.

 

10. Create a VIP Experience for Consumers

 

Allow customers to schedule a VIP appointment via your website from preselected times. Strategically schedule those appointment openings during your sales team’s downtime or the least-busy hours to maximize productivity. Even if the customer doesn’t schedule a consultation while online, you still have a meaningful opportunity to reach out to that consumer and offer a VIP appointment to entice them to re-engage.[/vc_column_text][vc_empty_space][vc_single_image image=”29445″ img_size=”full” alignment=”center” qode_css_animation=””][vc_empty_space][vc_column_text]

11. Offer Easy Ways to Schedule Services

 

Include scheduling tools on your website so potential customers can easily sign up for a free design consultation, schedule a test drive, or arrange a tour of your apartment community. The less time they spend talking to a salesperson, the more likely consumers are to schedule a service.

 

Getting them to visit in person is more than half the battle to convert online leads. Let them make the first move, and conveniently do so on their own time. Talk about instant gratification.

 

12. Build a Customer Database for More Efficient Lead Follow-Up

 

Keep a database of all potential customers and track where they’re at in the sales funnel. Even better, utilize a database that helps you score and prioritize leads based on their level of interest. Forward highly qualified “hot leads” to your salespeople to keep the volume manageable, and lean on less-urgent leads when the business goes through slow periods.

 

For leads high up in the sales funnel, set up your customer management database to engage those consumers and keep your brand top of mind through an email drip or text nurturing program. Set up pre-determined schedules and messaging that’s based on when the shopper indicates they’ll likely be ready to purchase, and then automatically personalize the content and incentives based on the lead data stored in your CRM.

 

13. Follow Up With Leads Using Their Preferred Method

 

Gone are the days of getting information only at the point of purchase. Technology allows companies to gather information 24/7 from virtually anywhere. Each customer prefers a specific way to communicate — phone, email, text, chat or in-person. To build trust, follow up with your customers via their preferred method.

 

“Finding the most convenient way to get quick answers to simple questions and to adapt to however customers wish to communicate is our responsibility as retailers,” says David Weiss, Marketing Manager at Sherman’s. “The choice is either to engage in different methods or make peace with the fact you’ll lose that customer to a competitor who is willing to invest in it.”

 

14. Create Automated Lead Follow-Up Campaigns for Each Customer Type

 

Use automated email templates or phone call templates tailored to the various stages of the buying journey, so your team can strike the appropriate tone for consumers in each phase of the sales funnel. Schedule follow-up emails or text messages to automatically arrive during optimal times for the customer. As an added bonus, templates eliminate some common mistakes like typos or grammatical errors.

 

“Scheduling is huge, because I can send out an email at seven o’clock at night when volume is not high,” says Catherine Azar, Director of Property Management with Barratt Asset Management. “It allows the email to show up at a time that is best for the prospect.”

 

15. Customize Each Lead Follow-Up Using Insightful Data

 

Whether using templates or crafting a unique email, be sure to include some personalized customer information when following up with a lead. Leveraging in-depth customer data garnered from your website platform creates an instant connection with prospects and helps your salespeople start the conversation from a position of insight.

 

“We don’t want to lose the personalization aspect, which is what works well on our website,” says Joey Gunn, Vice President of Knight Furniture and Mattress. “We encourage our sales team to follow that customer journey.”

 

16. Follow Up By Sharing Industry Trends

 

Smart website technology gives your company valuable consumer behavior insights. By regularly analyzing that data, you can spot trends and anticipate the evolving wants and needs in your market. Proactively reach out to consumers who engaged with you in the past by sharing valuable content that highlights the latest trends in your industry or helpful advice. Reignite their interest in your brand by giving them a reason to think about you and helping them with research. Content such as “5 tips for hiring a moving company” or “What you should ask on a property tour” are great examples.

 

17. Make Lead Follow-Up Easier, More Organized with the Right CRM

 

The right CRM is of utmost importance when trying to collect, track and analyze large sets of consumer lead data. A lot happens in the digital space and it continues to evolve. Look for a data management system that provides valuable information you can sort and prioritize, and works as an extension of your team.

 

“We utilize our CRM to leverage our data as best we can,” says Marcella Eppsteiner, Vice President of Marketing at Mission Rock Residential. “We overlay our website insights in terms of prospect engagement with a series of other data points, from our property management software and Google Analytics, just to better understand the activity of the consumer.”

 

18. Leverage Data to Increase Higher Quality Leads to your Website

 

As we discussed, you can capture a lot of data about a consumer, when they’re in the market to rent, for example; what amenities they want the most in an apartment; what they want in the community; and the activities they enjoy most. Leverage the most common answers in your digital advertising efforts to help you attract higher quality website visitors or retarget leads who already visited your site.

 

19. Improve the Conversation

 

Your sales teams can learn a lot about leads on your website. Have them leverage the data in the CRM so they are more likely to close the sale, either by phone, chat, text or email. Again, if a visitor told you they prefer a text, don’t make your first outreach a call. A text might start: “I saw you were looking at FILL IN THE BLANK (the hybrid mattresses or the two-bedroom floor plan with two-baths) on our site, (Insert first name). Did you have any questions I can help you with? Being personable and helpful can go a long way.

 

20. Don’t Forget to Say Thank You

 

In these times of advanced technology and digital messaging, people still appreciate when a company takes the time to send a handwritten thank-you note or follow up with a phone call after an initial in-person interaction. Connecting on a personal level is the touchstone of any creative lead follow-up strategy.

 

“Use emotional intelligence to handle interpersonal relationships with knowledge and care, while factoring in and understanding different circumstances impact lead follow-up,” says Catherine Azar, Director of Property Management for Barratt Asset Management. “Good salespeople are really important.”

 

And one to grow on…

 

Train Your Sales Teams How to Handle Digital Leads

 

Your sales and onsite teams might be great in person, but have they had the training to be helpful with those digital shoppers. Investing in some training will go a long way to turning those online shoppers to in-person visits.[/vc_column_text][/vc_column][/vc_row]

5 Ways to Generate Furniture Customers From Existing Sales

5 Ways to Generate Furniture Customers From Existing Sales

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521226682387{padding-top: 25px !important;padding-bottom: 25px !important;}” z_index=””][vc_column][vc_column_text]Is your furniture store looking for new ways to boost sales? Look no further than your existing furniture customers. Tap into the power of word-of-mouth marketing (WOMM) to get quality referrals, while also marketing to existing customers to attract repeat buyers.

 

“Existing customers are the lifeline for our business,” says Seth Weisblatt, owner of four   Sam’s Furniture & Appliances locations in Texas.

 

Sam’s Furniture holds special sales throughout the year for current furniture customers. Recently, Sam’s invited its best customers to the store the Sunday before Thanksgiving and offered them Black Friday pricing and a free frozen turkey to say thanks. “It’s always our biggest promotion of the year, and the smile you get from a customer is worth everything,” Weisblatt says. “The gratitude customers feel is very special!”

 

While it’s common practice for stores to target existing furniture customers with special sales and promos (a great marketing strategy, by the way), is your furniture store also capitalizing on those satisfied customers to attract new furniture customers? Here are five innovative ways furniture stores can generate new sales from existing customers by using the power of word-of-mouth marketing online.

 

1. Build Relationships with Furniture Customers

 

The first step in creating brand ambassadors who want to share their experience with family and friends is to make your sales process engaging and really connect with furniture customers.

 

The first touchpoint for most furniture customers is your store’s website as they conduct research and search around for the best place to buy furniture.

 

Provide interactive tools on your website that make furniture shopping more fun and memorable, such as a design-style quiz, scratch-and-save coupon or sofa assessment, instead of a boring static contact-us form where customers simply input their contact information and move on to the next furniture store website.

 

By engaging furniture customers on your website then providing a seamless experience in your furniture showroom, you create loyal furniture customers who are more likely to share their positive shopping experience.

 

2. Make It Easy for Furniture Customers to Share Online

 

Having a comprehensive, cohesive online presence makes it much easier to profit from word-of-mouth marketing given today’s digital world. From an optimized website to social media networking, furniture stores can utilize a variety of online platforms to capture consumers’ attention and give existing furniture customers a way to engage and share positive experiences.

 

Ed Tashjian, principal of Tashjian Marketing, says furniture brands he works with are starting to realize the power of what he calls a softer digital marketing approach. “Get featured on Houzz or industry blogs,” he says. “Build an identity using digital and social media marketing tools.”

 

“Build an identity using digital and social media marketing tools.”

— Ed Tashjian

 

Your furniture store website should automatically prompt online visitors to post pictures of their purchases or share the results of the fun, interactive quiz they just took on your website. Encourage online testimonials, likes on Facebook and other ways to gain exposure to their social network. Use your furniture store’s social media accounts to celebrate existing customers, who are likely to share with family and friends.[/vc_column_text][vc_empty_space][vc_single_image image=”29445″ img_size=”full” alignment=”center” qode_css_animation=””][vc_empty_space][vc_column_text css=”.vc_custom_1576766131539{padding-bottom: 25px !important;}”]

3. Create Engaging Content for Furniture Customers

 

To get furniture customers to share your brand’s story, you first must create content worth sharing. Establish a community with your existing customers by curating engaging content they’re likely to share with their social network, whether it be fun furniture facts posted on Facebook and Twitter or a monthly e-newsletter with store events and promos they can forward to friends.

 

Highly effective content creates a conversation around your brand. It should also help furniture customers as they do research, such as interactive planning tools and company blogs that highlight current design trends.

 

PERQ customer Jeff Giagnocavo, co-owner of Automatic Mattress Profits and Gardner’s Mattress & More, says his sales team uses customer data they capture from the website to create an email list for marketing campaigns. Targeting consumers who are currently furniture shopping and have already shown interest by visiting your website is a great tactic for converting sales.

 

4. Start a Referral Program for Furniture Customers

 

Reward your current customers for referring friends and family to your store. To do so, you have to engage with the customers to see why they visited the store. Was it a website visit that prompted them to shop in the showroom or did someone they know tell them about your store and service?

 

Send your existing furniture customers a gift card to a local restaurant or a discount on their next purchase to say thanks for the referral. Show gratitude and you’ve likely earned a long-time, loyal customer.

 

5. Target Existing Furniture Customers

 

While it’s great to attract new business through referrals, don’t forget to cater to those furniture customers you’ve already won over. Repeat shoppers can give your store’s profits a real boost.

 

Tashjian suggests furniture stores build a database of customers to identify their preferred styles and interests, so you can send them customized promos.

 

“If the database says they’re a suite-type of person, you can tell them when a suite is going out of stock or discounted,” he says. “You’ll know who is predisposed to buy new collections or add-on pieces.”

 

Create a targeted, customized marketing approach for existing customers.

 

Using PERQ’s technology, you can gather detailed demographics about your customers as they browse your website and track sales conversion rates to see what’s working and what’s not.

 

Utilize that customer data to create a targeted, customized marketing approach for existing customers.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][vc_column_text]

Additional Home Furnishings Resources

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What Home Furnishing Retailers Can Learn from the Auto Industry

What Home Furnishing Retailers Can Learn from the Auto Industry

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]It’s smart business to study what your home furnishing competitors do successfully. Searching beyond your industry may be an even better idea. Retailers in different spaces offer innovative ideas you can apply to your business, even if they sell an entirely different product.

 

For instance, the auto sales industry uses some of the best CRM, marketing cloud and AI technology available, even though people still buy cars in person at a showroom. Combine these learnings with the information of your own online customers provide as they search your website to gain real traction in the marketplace.

 

Make Your Home Furnishing Website an Online Showroom

 

The auto industry evolved as information became more readily available to consumers. Gone are the days where an often lengthy visit to a car lot, facing high-pressure sales tactics, was the only way to shop for vehicles. Also, gone, the mystery pricing associated with high-ticket items.

 

According to digital marketing research, approximately 86 percent of car shoppers conduct online research before deciding to visit a local dealership, providing dealers not only the opportunity to brand themselves online but to gain insight into what the customer is looking for and where they are on their buying journey.

 

Websites now serve as the online showroom for many retailers. While you can’t physically see customers walk in the door when they are online, your store can add AI-driven web conversion software that captures data and information to assist in closing the sale when they do come in.

 

“You’re not talking to people — not a face, not a name — yet customers will provide detailed information and send it to us,” says Chris Thomas, Internet Sales Manager at Krieger Ford, of how consumers engage with the dealership’s interactive tools and assessments. “Our website allows the on-screen experience to work more like a conversation. Before [adding AI technology], we were getting 75 to 100 leads per month and now it is 150 to 200 leads.”

 

Thomas says while website traffic has grown over time, the number of online lead conversions have increased even more significantly.

 

Winning the Customer Throughout the Buyer Journey

 

It’s estimated there are over 35,000 car dealers and around 30,000 furniture retailers in the United States. With more consumers beginning their shopping journey online, providing a quality website experience is imperative. Car dealers understand that challenge and leverage a combination of integrated technology products to meet the consumer demand for instant information.

 

“Customers will get that guidance somewhere. We prefer it be from us, so we can build our brand and that relationship,” Thomas says. “If we are not helping customers and learning about their wants and needs, they will find it somewhere else.”

 

With people visiting fewer showrooms in person, it’s important to capture a consumer’s interest and start building a relationship online.

 

“We have heard less people come to showrooms. Whereas in the past, people would go to five to six retailers on a Saturday. Now, customers do their research online and visit one to two showrooms, tops,” says Jay Kinney, Client Success Manager at PERQ. “We know consumers start their buying process online, and 98% of sales still take place in-store.”

 

Collecting online information only solves one of the many digital problems retailers commonly face. What do you with that data potential customers give you? Are you engaging them at each stage of the journey? Learning customers wants and needs can’t happen without an integrated website strategy like most auto dealerships rely on, which can include digital advertising analytics, personalized customer experiences, email nurturing and refined targeting.[/vc_column_text][vc_empty_space][vc_single_image image=”29445″ img_size=”full” alignment=”center” qode_css_animation=””][vc_empty_space][vc_column_text]

Use Data to Improve Lead Nurturing

 

Without analytics and accurate reporting, it’s impossible to know where the customer is on their online journey and what they’re looking to buy. If you’re not generating regular reports, how do you know what is working and what is not?

 

Your website should serve as more than just a brochure, gathering helpful lead information sales associates can use when following up with a website visitor, and website leads must be viewed with the same potential as in-store visitors. Engage leads based on what they were searching for online and convert them into appointments.

 

“What auto dealers are doing well, and home furnishing retailers can learn from, they’re bringing the customer information into their customer relationship management (CRM) tools,” says David Kain, President of Kain Automotive, a digital marketing and consulting firm for the automotive industry.

 

“They’re doing a good job of the initial ‘Hello, how are you doing?’ communications and providing answers the customers are looking for,” Kain says. “Yet, they can’t wait for this customer to see the next ad or get a generic email. Proactive sales people reach out prior and are willing to be the one creating customer engagement and a good customer experience.”

 

Find a Technology Solution Fit for Home Furnishing Retailers

 

Retailers may be tempted to select a default software platform that provides general data and anonymous reporting. However, each business is different with its own audience, goals and market circumstances. It’s best to choose a technology solution built specifically for the home furnishings industry, then customized to meet your store’s goals.

 

“PERQ offers seamless integration throughout the marketing cloud solutions – which include sales enablement tools such as email nurture, CRM, and digital advertising,” Kinney says. “PERQ’s CRM is designed specifically to handle PERQ leads, including color-coding based on the hotness of leads, auto-generated follow-up tasks, and lead history. Plus, we are able to show influenced revenue as a result of PERQ leads.”

 

Kain says it’s PERQ’s willingness to customize its AI-driven cloud, not only to the industry but to each retailer’s specific needs, that delivers success to its clients.

 

“Every retailer has their unique offers. The cost to go with a custom platform, like PERQ — who will literally dig in and learn the unique characteristics of the business — is far greater of an accelerator than to simply pull something off the shelf, do a plug-and-play, and then hope for success,” Kain says. “With PERQ, you will have a partner who really wants to help drive you to a higher level.”[/vc_column_text][/vc_column][/vc_row]

How to Connect Anonymous Google Analytics Data to Real PERQ Leads and CRM Sales Data

How to Connect Anonymous Google Analytics Data to Real PERQ Leads and CRM Sales Data

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]Data collected through Google Analytics provide insight into the traffic on your company’s website, but are you using the data to its fullest advantage? Do you know who those website visitors really are, or only that they spent time looking for a brown leather sofa or a midnight blue Honda CRV?

 

With PERQ’s recent upgrade to its Google Analytics Reporting, clients we serve in the multifamily, home furnishings and auto industries can easily connect personally identifiable information on every customer, as they journey from a website lead to an actual sale.

 

“That’s really powerful, because if you can come in and see the type of behavior that actually is attributed to only the people who are buying, it helps you understand the type of behavior that is creating the most value, the highest propensity to buy,” says PERQ Product Marketing Manager Russ Chandler.

 

While understanding how to effectively use Google Analytics may seem daunting, the PERQ upgrade makes it simple for companies to leverage website data for the most benefit. Here’s how it works:[/vc_column_text][vc_empty_space][vc_video link=”https://vimeo.com/286223595″ align=”center”][vc_empty_space][vc_column_text]

Simple PERQ Google Analytics Integration

 

PERQ works with your website’s existing Google Analytics account. The only thing your company needs to do is give PERQ access to your GA account with edit permissions to set up the PERQ dashboard.

 

Your company’s unique consumer data is kept private, and PERQ uses the reporting for monthly and quarterly business reviews and to analyze performance and ROI.

 

Benefits of PERQ Google Analytics Reporting

 

Instead of waiting for a meeting with PERQ to show you how your company’s website is doing each month, you can see in real time how the interactive website technology is performing. You can run a report showing Google Analytics Conversions for All Leads vs. PERQ leads, or track information on the number of unique website visitors, total CTA clicks, total unique leads and average session duration.

 

By capturing detailed lead data on each person who engages with the PERQ Website Conversion solution, whether they’re shopping for a new sofa, car or an apartment, companies can finally connect the dots between their website visitors and sales data to know which traffic sources are working.

 

Using Google Analytics to Improve Business

 

Ed Massood, owner of Home Inspirations Thomasville, says his company converts close to 20% of its website leads with the detailed lead data captured on his home furnishings website. “The insights we’re gathering online are invaluable,” Massood says, from spotting customer buying trends to knowing when a website lead buys in-store.

 

Tracking leads to sales and understanding customers’ buying patterns gives companies the power to target their sales approach and give consumers what they want. Take the blind spot out of your marketing strategy with clear insights from PERQ’s dashboard in Google Analytics.[/vc_column_text][/vc_column][/vc_row]

PERQ Closes $6 Million Series A Funding Round

Poplar Ventures L.P. led funding, included additional investors from within the Midwest silicon corridor and tech community; investment will fuel the expansion of PERQ and its Marketing Cloud Technology.

 

Indianapolis, IND, July 8, 2019 – PERQ, a marketing technology company, today announced it closed a $6 million funding round to grow its artificial intelligence-driven marketing cloud for big-ticket retailers. The funding comes exclusively from Midwest technology leaders and is led by Poplar Ventures L.P. in Louisville, Kentucky. 

  

PERQ’s game-changing, artificial intelligence-powered digital marketing software, is increasing sales and gross profits for over 1,000 businesses in the automotive, multifamily and home furnishings verticals. The award-winning technology, including PERQ’s recently launched Marketing Cloud, helps businesses better engage with consumers, capturing unique user data that is leveraged in personalized marketing campaigns to increase conversion and sales. The solution has driven company growth in excess of 100% annually for the past 3 years.

 

Poplar Ventures L.P. led the Series A round. Other investors and investment groups joining the round include Elevate Ventures, Allos Ventures, Collina Ventures, 4G Ventures, Great Blue Venture, Jupiter Peak, Tim Kopp and four other local angel investors. The Series A funding round follows a $5.5 million Series Seed round in October 2018, which was led by Elevate Ventures and nine other Indianapolis-based investors, many of whom are represented again in this round.

 

“The funds raised during our Series A will provide more than ample capital to support the continued growth and development of the PERQ Marketing Cloud and our innovative marketing technology solutions,” says Andy Medley, PERQ CEO and co-founder. “We are excited to have all of these great investors on board.” 

 

“PERQ’s growth and its outstanding customer results, along with the $10B+ addressable market size, drove our decision to invest,” says John Willmoth, Founder and Managing Partner of Poplar Ventures. “Today’s digital shoppers have changed, creating challenges for high ticket retailers. PERQ’s Marketing Cloud is solving those challenges, creating a user-friendly and personalized digital experience that drives quality leads and a significant return on digital marketing spend. It’s a win for both businesses and the consumer.”

 

About PERQ

PERQ (www.perq.com), a marketing technology company founded in 2001, empowers businesses and the online consumer experience through innovative solutions powered by artificial intelligence. More than 1,000 businesses in the home furnishings, auto retailing and multifamily industries leverage PERQ’s Marketing Cloud and technology to give them more visibility into their digital marketing efforts and sales.

 

PERQ has been named to the Inc. “500 Fastest Growing Companies in America” list on three separate occasions. In 2019, PERQ won the Stevie Award for Fastest Growing Company of the Year and the 2018 Best in Biz Silver Award for Fastest-Growing Company of the Year. In 2018, PERQ won a Gold Stevie Award for Entrepreneur: Founding Team of the Year in the American Business Awards.

 

About Poplar Ventures

Poplar Ventures is a venture capital firm based in Louisville, KY, and is focused on investing in early and growth stage, cloud based recurring revenue software technology companies.The firm’s ethos is to invest where they can truly make a contribution. For additional information, visit www.poplarventures.com.