From recapping industry events to diving in deep on tips and trends, catch up on all things multifamily.
PERQ is a partner exhibitor in the Ocean Business Lounge for the 2024 AIM: Apartment Innovation & Marketing Conference in sunny Huntington Beach, California. The event runs May 5 – 8, 2024 and is being held at the Hyatt Regency Huntington Beach Resort & Spa. You can find PERQ… Read More
By Kate Gerber
PERQ announced its strategic move into the PPC advertising space with the acquisition of key assets from a prominent industry player specializing in multifamily marketing. As part of this acquisition, Caleb Bartlett, founder of LeadStart Marketing, has joined PERQ as the Senior Director of PMC Advertising, bringing over 15 years… Read More
PERQ is an exhibitor for the 2024 TAA ONE Conference and Expo event in San Antonio, Texas. The event runs April 24 – 26, 2024 and is being held at the Henry B. Gonzalez Convention Center. You can find PERQ at booth #1636 throughout the event so make sure… Read More
By Kate Gerber
There are currently 22 million apartment units in the United States and recent estimates say new supply is growing at an average of about 426,000 units a year. That said, the competition to sign leases is… Read More
Renter behaviors and expectations continue to evolve, adding to growing uncertainty and competition for multifamily marketers. Marketing performance too, has fluctuated sharply, requiring new tools and approaches to sway new renters successfully. In our experience helping multifamily marketers supercharge their performance and ROI, we get a front-row seat to what’s… Read More
With so many variables affecting marketing results, driving conversions can feel like a tough formula to crack. It’s why peer insights are so valuable — especially from professionals who’ve been down the same road and found better ways to accelerate conversions without adding to their team’s load. With that in… Read More
As you make decisions about your multifamily strategy, tactics and investments for the year ahead, there’s a lot riding on what you, as multifamily marketers, choose to place your attention, dollars, and even reputation on. Though hunches and past successes can make good discussion points, nothing beats data when it… Read More
We talk a lot about apartment marketing ideas on our blog. A lot of it includes aspects of digital marketing. While that is important and shouldn’t be neglected, there are some outreach marketing ideas to help make your multifamily and apartment community a permanent fixture in the local neighborhood. Some… Read More
You’ve heard it many times before because it’s true — your website is your biggest asset. Prospects start their next apartment search online and your website will most likely be the first impression they have of your community. When it comes to apartment marketing, the way your multifamily website… Read More
Andy Medley
CRO & Co-Founder
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