PERQ’s interactive experiences help to guide a shopper through the buying process, whether it’s a trade value; special offer incentives; learning more about a vehicle of interest, such as checking offers, getting price updates, confirming availability or making an offer; scheduling a test drive; and more.
Interactive questions throughout the experiences, such as “How can we earn your business” to “How do you prefer to be contacted,” and “How do you prefer to pay” all help the dealership capture valuable consumer information, too, and personalizes the experience based on how a car shopper answers, never asking for the same information twice.
“The calls to action PERQ provides are a more pinpointed experience and leads the customer to the next question,” Culham says. “It’s a connected experience and follows the shopper right through the process. PERQ makes it easier for the shopper and helps them get a little further down the buying process every time they visit our site.”
Culham says he really likes the consumer profile information on the leads from PERQ, too. “We know if a customer has gone through an interactive experience, how they answered… and we go through and see how they interacted with our site. We have everything they were looking at online and it makes our sales process a lot easier.”
When a customer goes through the interactive experiences and says they’re ready to buy, Culham says their team contacts them right away and it’s been successful with closing a deal. “Sometimes the customer says they can be here in 20 minutes. The calls to action with PERQ are way more affective.”
With PERQ, Harris Mazda has seen some good results over 90 days.
120 Unique Leads
20 Sold Vehicles
17% Average Conversion Rate
12% Unique Click to Lead Conversion
$3,225 Gross Profit per Vehicle
“The quality of leads are much better from PERQ,” Culham says. “The people are more qualified buyers and we’re having a higher success rate on converting the leads to sales. PERQ is the best conversion tool I’ve seen.”
And although PERQ is based out of the U.S., Culham and Tony Harris, the owner of Harris Mazda, say there hasn’t been any hiccups. “When we integrate with a vendor from another country, it doesn’t go well and there’s always issues with the conversion and integration,” Harris says. “I’m happy to say with PERQ, we haven’t had any issue.”
Culham says he they would recommend PERQ to other dealers in Canada, but jokingly adds just not in his area of Nanaimo, BC. “I don’t want my competitors to have the same edge. I don’t like sharing my secrets.”
"The calls to action with PERQ are way more affective. PERQ is the best conversion tool I’ve seen."