4 min readPress Release: PERQ Launches New Multifamily Marketing Cloud to Empower Rental Properties
The PERQ Multifamily Marketing Cloud, a suite of technology solutions, extends the power of the company’s existing website conversion software, keeps prospective renters engaged online throughout their leasing journey, while providing deep marketing intelligence to properties.
Indianapolis, IN – June 18, 2019 – PERQ, a marketing technology company, today announced the launch of the PERQ Marketing Cloud for the multifamily industry. The first-ever suite of AI-driven technology solutions is specifically designed to empower multifamily properties with data-driven strategies to decrease cost per lease and bridge the gap between their digital marketing efforts and on-site tours and signed leases.
Over 300 multifamily property management companies have integrated PERQ’s web conversion software, a key component of the Marketing Cloud, on their existing websites. Results include a 477% lift in leads, an average of 12 minutes on site with PERQ leads, and 5X more consumer data mined to help leasing agents build rapport with potential renters.
“Our data revealed that nearly 60% of online prospects are 90 days away from leasing so we knew that we needed to further extend the benefits of the data our tools were leveraging beyond the website to increase in-person transactions,” said Scott Hill, PERQ’s Co-founder and Chief Revenue Officer. “The Marketing Cloud is a natural extension of the success multifamily businesses have been reaping from our web conversion software. It brings new transparency with tools that enable businesses to better measure digital marketing ROI.”
The Marketing Cloud’s automation and AI technology creates new efficiencies for leasing agents and marketing teams, freeing them to work their hot leads, with the confidence of knowing that each and every potential customer is being nurtured behind the scenes via automated, personalized communications. In addition, the Marketing Cloud’s AI engine provides leasing specialists and marketers the information and insight they need to move a prospect closer to signing a lease.
Early adopters of the PERQ Marketing Cloud have reported a 6+% website visitor-to-lead conversion, with 15% of leads scheduling tours and an average $5.86 cost per lead with a $168.90 cost per lease. PERQ also provides valuable insights about each prospect such as how they prefer to be contacted (via email, text or phone), whether or not they have pets or the activities they enjoy most, giving owners and marketers a better understanding of what features and amenities prospective renters in their market are looking for.
“PERQ’s technology allows us to better understand what our customers look for, not simply based on completed form fields, but based on the customer’s continued engagement throughout the website,” says Marcella Eppsteiner, Vice President of Marketing for Mission Rock Residential. “This information enables our centralized marketing team to dynamically optimize a community’s digital footprint, as well as encourage our sales teams to better tailor the sales experience for the customer. We now have a better understanding of what aspect of a community inspires our prospects to convert to a lead.”
During Apartmentalize, Patty Crawford from PERQ will moderate a panel on “Mining Data and Analytics from Online Prospects to Grow Your Business” on Friday, June 28, at 9 a.m. in the Four Season Ballroom.
PERQ’s 100+ page Multifamily Field Guild will also be released during Apartmentalize. The book will showcase national, regional and benchmark data from almost 320 properties across the U.S. — with over 320,000 data points collected — to empower the industry to connect with apartment shoppers on a new level. Download a copy here.
PERQ (www.perq.com), a marketing technology company founded in 2001, empowers businesses and the online consumer experience through innovative solutions powered by artificial intelligence. More than 1,000 businesses in the home furnishings, auto retailing and multifamily industries leverage PERQ’s Marketing Cloud and technology to give them more visibility into their digital marketing efforts and sales.
PERQ has been named to the Inc. “500 Fastest Growing Companies in America” list on three separate occasions. In 2019, PERQ won the Stevie Award for Fastest Growing Company of the Year and the 2018 Best in Biz Silver Award for Fastest-Growing Company of the Year. In 2018, PERQ won a Gold Stevie Award for Entrepreneur: Founding Team of the Year in the American Business Awards. PERQ has also been named on the Indy Star Top Workplaces four years in a row (2016-2019).