PERQ Expands Team Focused on Delivering its Award-Winning Online Guided Leasing Platform to Multifamily Industry4 min read
Indianapolis, IN – January 22, 2018 – PERQ, experts in online consumer engagement and behavior, today announced the appointment of Patricia Crawford as Vice President of Multifamily Sales. Crawford brings over two decades of experience in the multifamily sector to PERQ and will be responsible for accelerating awareness of the company’s award-winning, innovative online guided leasing platform among multifamily owners and managers.
The rental market in the US is in a rapid growth mode: currently over 37 percent of people in the US already rent, and there is a need for 4.6 million additional rentals by 2030. However, the online presence of multifamily operators has not met market demand for a more intuitive online experience.
PERQ’s unique platform has been designed to empower multifamily websites to act like a top-performing leasing agent versus a one-dimensional, simple online brochure. PERQ’s interactive experiences are designed to create a two-way, online conversation, providing rental process assistance while educating potential renters – culminating in more leases through higher web conversion.
Multifamily brands using PERQ report a 550% average lead lift from their websites and are able to collect 5X the volume of consumer data on each lead. And implementation is simple – just a single line of code needs to be added to an existing website.
“I’m excited to introduce this truly revolutionary platform to the industry and show them how simple it is to create meaningful, engaging conversations online that lead to higher conversions,” said Crawford. “This is an exciting time in the multifamily market – as we are seeing a dramatic shift from owning to renting among both millennials and baby boomers as they embrace the notion of being more mobile and less attached. PERQ’s products address the needs of today’s apartment seekers: an online experience that is engaging and personalized – and ultimately leads to higher conversions.”
Crawford’s career includes leadership positions at LeaseHawk, CoStar Group (owner of ApartmentFinder) and Network Communications; and she currently serves as Regional Liaison for the National Apartment Association (NAA).
Crawford is entrepreneur-minded – at ApartmentFinder, she identified technology solutions to solve challenges in the rental space and helped the company grow from just four print publications with a disjointed online presence into a well-known resource with presence in over 110 markets and across all media channels, including online and social media.
“Patricia is the perfect fit to lead our expansion in the multifamily vertical,” said Andy Medley, CEO and co-founder at PERQ. “She has the drive, expertise and experience that’s necessary to introduce the PERQ solution to rental management companies. The time is right for innovative engagement and conversion software in the space. Patricia has built a strong reputation in the space, and we’re excited to have her on our team, leading the way in this exciting new venture.”
For more information about PERQ’s solution, visit https://perq.com/multifamily-renter-software/
PERQ (www.perq.com), a marketing technology provider, boosts website conversions by creating and delivering interactive experiences to the right consumers at the right time. Founded in 2001, PERQ solutions today are used by more than 1,000 businesses across the United States. PERQ’s brands have been named to the Inc. “500 Fastest Growing Companies in America” list on three separate occasions, and its online guided shopping solution is a 2017 Gold Stevie® Award winner for lead generation software and a 2017 Ventana Research Digital Innovation Award Winner for Marketing.
 Source: https://weareapartments.org/