The Power of PERQ’s Software as a Conversion Tool4 min read
PERQ’s software is an exceptional tool for attracting and engaging with new consumers. Given the many wins our clients have had, this is something we know for certain. However, attracting and engaging with consumers aren’t the only things that PERQ is capable of doing. In fact, PERQ’s software has proven time and time again to be a powerful conversion tool. With PERQ’s buyer profiles, your brand has the opportunity to gain a thorough understanding of its consumers and use their information to aid with future communications. Here are 3 ways you can use PERQ’s buyer profiles to help you convert leads into paying customers!
Focus on Purchase Time Frame
Whether they’re in the market to purchase immediately or they’re in the market to purchase a year from now, brands should respect their space and reach out when it’s appropriate.
Regardless of your brand’s industry, focusing your attention on a consumer’s purchase time frame is crucial. If a consumer is filling out a buyer profile through an online experience, it’s a good indicator that they’re in the market for a new vehicle, new furniture, etc. However, a prospective lead might indicate that they’re not quite ready to purchase. In fact, they might not be ready until 6 months down the road. Whether they’re in the market to purchase immediately or they’re in the market to purchase a year from now, brands should respect their space and reach out when it’s appropriate. Not only does it make the most logical sense (a consumer might have their finances in order by the time of purchase intent), but it’s also the polite thing to do. A little patience goes a long way and customers will likely appreciate the fact that you gave them their space.
Now, you might be a little concerned about letting a consumer fall off your radar after waiting a long period of time. With PERQ’s software “hot lead” flagging system, that likely won’t happen. As 6-months or 1 year draws to a close, a red flag symbol will show up on those leads and that’ll tell you that you need to reach out to them to inquire about purchasing with your store.
Leverage Specific Buyer Information for Suggestions
When consumers go through the online experience, they’re prompted with questions about their purchasing history, as well as their purchasing intentions. Along the way, consumers might even fill out a credit application or get a trade-in offer based on their vehicle appraisal. Since each consumer has to answer these specific questions in order to complete the online experience, brands can offer customer service that’s catered specifically to their needs. For example: If a potential buyer has a purchasing budget, or has a car with a fairly low trade-in value, you can suggest that they fill out a credit application (if they haven’t already done so). Or, you could provide a special offer (like free oil changes, or maintenance) to sweeten the deal. The point here is that each buyer profile is completely different; so the more you cater your customer service, the more likely they’ll convert.
Take Down Notes
By listening to your consumers and making note of their specific needs, you can further personalize a consumer’s experience
While the information obtained from PERQ’s buyer profiles is highly specific and extremely useful, it’s doubtful that you’ll know everything that there is to know about a consumer just from the information they entered in the online experience. So, whether you’re using conversion boost or you’re calling prospects yourself, you owe it to yourself to take detailed notes during those initial conversations. You can do this by simply going into a buyer profile in the leads manager, and clicking “Add Note.” By listening to your consumers and making note of their specific needs, you can further personalize a consumer’s experience; and offer sound suggestions that really make the consumer feel that you care about them. The more catered the initial conversations are, the more likely it’ll be that these are ongoing discussions that eventually lead to a sale. Remember: many consumers don’t like the idea of having to start over. If they’re already is talks with your store, chances are they’re going to stick around for the long haul.
To learn how your brand can use PERQ’s software as a conversion tool, call an account rep at 800.873.3117.