Satisfy Rental Prospect’s craving for easy self-service and instant gratification

Dalia Kalgreen, Director of Marketing at Unified Residential joined us to share why Unified invested in PERQ’s AI Leasing Assistant, what the impact was, and what the lost opportunity costs are for PMC’s who don’t make the jump.

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The most comprehensive Solution for lead capture & automated nurture


Hands free implementation

We do the heavy lifting to get you up and running. Free up your onsite team to do what they do best, manage your community and tour prospects. 

PERQ Website Assistant


Bots don’t need sleep. Deploy your chatbot online to give your prospects a helping hand 24/7 while capturing more tours.


Followup On All Digital Leads

Turn more of your online looky-loos into tours with automated followup on all of your digital leads from ILS, advertising, or any other digital lead source.

Questions frequently Asked by operations teams

How will an AI Leasing Assistant help improve my operational efficiency?

AI Leasing Assistants help ensure that your leasing team only receives the best leads. Leasing teams are busy – welcoming prospects, preparing for tours, dealing with resident requests, packages, and so much more. The last thing they want is to spend time following up on a prospect that is months out from being ready to lease an open unit. AI Leasing Assistants take unresponsive and not yet qualified leads off your team’s plate so they can focus on everything else.

What makes PERQ different from other providers?

PERQ’s AI Leasing Assistant is the only multifamily technology solution for short and long term nurturing of pipeline management. Our AI has learned from millions of real-life consumer data points and is continually getting smarter as it learns from new prospect interactions. We prioritize product development that improves the consumer experience and firmly believe in doing what we say we do vs. delivering empty promises. When you succeed, we succeed. Nothing less than that is acceptable.

What is the ideal property for PERQ?

The short answer, all of them! PERQ is a multifamily technology solution designed to work with your entire portfolio. Don’t take our word for it though, actually see the data for yourself. Our expert team of client success managers will help you choose the best properties to start with PERQ.

How can PERQ help onsite teams that are short-staffed?

For leasing offices that are down to a skeleton crew, PERQ Bot can take the brunt of follow-up off your team’s plate and manage prospects all the way until they’re ready to tour. If you’re training a new teammate, have unexpected vacancies, or are just ready to see more leads again, we can turn the volume back up at any time.

What does onboarding and implementation look like?

Some multifamily industry tools out in the market take many months to get up and running. Others are completely turn-key, but offer limited customizations. At PERQ, we offer you something in the middle. For customers that want to get going right away? Our turn-key AI solution gets you up and moving fast – without sacrificing your brand or performance. Want to take a more customized approach? Our team is equipped to help with custom messaging and configuration options.

How will I know if it’s working?

The PERQ data portal gives you 24/7 access to see performance data — anytime, anywhere. Quickly narrow in on one specific property or view a roll-up of your performance across your entire portfolio. Optional email reports sent monthly or weekly will keep you in the loop on exactly what’s happening at each property and we do Quarterly Business Reviews (QBRs) to regularly touch base.

The number that always gets me is the tours that you get from the lead follow-up. It’s taking looky-loos that are barely even a looky-loo, they’re not even really interested, and gets them interested…and then actually coming in to tour. I’ve worked in this industry for almost 20 years and I don’t see that happen on site with humans. It’s very, very impressive.

smiling picture of Dalia on purple background | multifamily marketing teams

Dalia Kalgreen

Director of Marketing, Unified Residential


Unified Residential

Unified Residential has multifamily properties in multiple states all over the US. Powered by PERQ’s AI Leasing Assistant, Unified Residential saw their website conversion increase 3X, their lead to tour increase to over 83%, and an improvement on closing rates across all of their marketing channels within the first 60 days of using the AI Assistant. With PERQ on their team, Unified has been able to catch every lead.