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PERQ, experts in online consumer engagement and behavior, today announced the appointment of Amy Peck to the newly created role of Vice President, Marketing Cloud Solutions. Peck will lead a new marketing cloud solutions team that is focused on delivering innovative, data-driven, multi-channel marketing solutions to PERQ’s growing home furnishings customer database. PERQ’s AI-powered tools allow home furnishing retailers to better engage with consumers — on and offline — capturing key consumer behavior insights and ultimately driving more in-store sales.
“Amy has a track record of developing digital marketing strategies that have successfully driven online consumers into automobile showrooms. Her expertise knowing how to transition online shoppers into in-person, showroom sales will be a huge benefit to our home furnishing clients,” said Scott Hill, Executive Chairman and Co-founder at PERQ. “She will bring best practices honed in the automotive sector to our fast-growing home furnishings client success team.”
PERQ leads the way in digital marketing innovations for the home furnishings industry — for example, the company added appliance assessments and virtual reality showrooms to its artificial intelligence-powered engagement software this year which have helped drive increases in conversion. Now, with its new marketing cloud, PERQ is able to apply the success of its data-driven engagement software to new lead nurturing and management tools that help home furnishing retailers not only increase conversions and sales from digital marketing efforts, but also provide unprecedented visibility into the effectiveness of their advertising spend. Since the launch of its AI-powered digital marketing solution, PERQ’s client base has grown over 70% and is used by more than 1,000 businesses in the home furnishing, multifamily and automotive industries.
“PERQ is redefining success in the home furnishing space and my number one goal is to ensure that our clients get the biggest possible return on investment across their entire marketing spend,” said Amy Peck. “Our clients’ success and feedback powers PERQ’s innovations for the home furnishings industry, and I’m excited about what’s coming next.”
Peck brings extensive client services and marketing/advertising experience to her new role at PERQ. Prior to joining PERQ, Peck worked as Director of Marketing Services for Dominion Dealer Solutions, provider of award-winning software and services for auto dealerships, and led a team of digital marketers at Reynolds and Reynolds, an industry leader in automotive technology and digitization.