NADA Day 2 – Wrap Up3 min read

Screen Shot 2014-01-25 at 6.23.29 PMWhat another great day at NADA’s 97th convention and expo. Highlights of today included catching up with some old friends in the automobile industry, NOLA food and of course, Steve Forbe’s Keynote Speech. This post will cover the main takeaways from the second day. For notes on specific speakers and more in depth coverage, make sure you sign up for our premium content. For real time coverage of the convention, follow #NADA2014 or #NADAtips on twitter.

Key Insights

Steve Forbes’ Key Note Speech

While the expectations for Forbes’ keynote speech were high, the editor-in-chief of Forbes magazine and CEO of Forbes, Inc. blew everyone out of the water. Mr. Forbes is a vocal advocate of free markets and a firm believer in the value of competition and capitalism. His extensive knowledge on free markets and his engaging public speaking abilities made for an incredible keynote speech. Check out some of our favorite quotes from his speech:

For more on Steve Forbes’ presentation check out our earlier post.

Website Content and Video SEO

Search Engine Optimization, or SEO, is an incredibly important process to make sure your website or content is as visible as possible to consumer in search engines. The importance of SEO is hard to overstate. While consumers do their fair share of research online, search engines are some of the most utilized mediums of research. The facts do not lie: 93% of online experiences begin with a search engine and 75 % of users ignore the paid ads according to imFORZA, an Internet marketing agency.

How do you optimize the visibility of your online content? While many outside resources exist to improve SEO, one underutilized way to improve your SEO is to use video. This was the topic of Sean Bradley’s workshop: Video Search Engine Optimization.

Bradley explained that a site’s SEO is largely determined by how many times the site is accessed, and video is one of the most effective way to engage potential customers.

Mobile

We all know that consumers are accessing the web from mobile phones more so than ever before. It has never been more important to have mobile sites and apps to engage potential customers.

Make sure to take advantage of mobile tools utilizing location services. For example, Push Notifications. Push Notifications allow you to target consumers with your app based on location or proximity. This is an inexpensive way to better target interactions.

Last but not least, do not forget to implement your new knowledge! The NADA conference is a great place to better your social media presence.

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