Direct Mail and Data Scrub Savings for Newspapers

By: Courtney Guggenberger

The time for spring cleaning is here, and most people interpret this as a time to finally clean their window blinds and vacuum out the lint trap in the dryer. But businesses can engage in spring cleaning, too, and without busting out the vacuum. PERQ wants to help you and your newspaper clean house and set new goals by offering a discount on direct mail and a free database scrub. Direct mail is still one of the best way to get your name and promotions out there, and cleaning your database ensures you have the most up-to-date information on all of your contacts, streamlining future communication. Direct mail newspaper customers will receive a $300 savings in the month of May. Get postcards, trifolds, and more for a great price this May, and check out the free database scrub promo.

How to Increase Revenue with Direct Mail

Newspapers that solely rely on subscriptions and local ads are missing out on one of the best ways to generate revenue: direct mail. Direct mail can help you increase revenue, providing you with a cushion and the resources to do more. Create a list of possible clients and start reaching out to companies. If you need help getting started, PERQ offers the training you need through direct mail seminars, and any other direct mail needs for newspapers.

How to Incorporate Direct Mail into Your Client’s Marketing Campaigns

Incorporating direct mail into your client’s marketing campaigns is a must if you want to succeed. Direct mail should be worked into their marketing strategy and complement everything else they’re doing with their campaign.

There are some people out there who consider direct mail outdated and ineffective, but in reality it is one of the most powerful marketing tools available. Opponents to direct mail don’t realize that social media and email are such a common part of our lives that online promotions are sometimes overlooked or forgotten. Direct mail can be a great way to reach people in a way that stands out.

Uses of a Database Scrub from NCOA

The database scrub will take a list from your customer and run all of it through the National Change of Address. This process will ensure that you have the most up-to-date mailing list, which means that your clients will reach the people that they need to reach. This will save everyone time and money in the future, and will eliminate waste.  And who doesn’t want to save money?

For more information about the PERQ May Newspaper promotion, click here.