Generated by Rank Math SEO, this is an llms.txt file designed to help LLMs better understand and index this website.

# PERQ

## Sitemaps
- [XML Sitemap](https://perq.com/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [5 essential KPIs for your property leasing dashboard and how to put them into action](https://perq.com/article/kpis-leasing-dashboards-should-have/): The problem isn’t a lack of data; it’s knowing what to track and how to use it. This article breaks down the five most important Key Performance Indicators (KPIs) every property leasing dashboard should include. KPIs are clear metrics for measuring how well something is performing. For each KPI, you’ll learn what it measures, why it matters, and how it can guide better decisions. By the end, you’ll also see how modern tools can make reporting faster and easier.
- [How artificial intelligence is shaping the next era of the property industry](https://perq.com/article/impact-ai-on-the-property-industry/): Artificial intelligence is no longer a distant possibility for multifamily. It’s here, it’s real, and it’s already changing how teams work, market, and support their residents.
- [Understanding apartment rankings: a practical playbook for seo success](https://perq.com/article/playbook-monitoring-apartment-rankings-in-real-time/): One day, your apartment listing is near the top of Google’s search results page. The next day, it drops, and you’re not sure why. It’s all part of search engine optimization (SEO). 
- [Unlocking smarter multifamily decisions through marketing analytics and AI](https://perq.com/article/multifamily-marketing-analytics-and-ai-insights/): Multifamily marketing analytics are meant to guide better real estate decisions. When used well, they help teams see what’s working, spot problems early, and plan smarter campaigns.
- [Stay ahead: The best multifamily conferences to attend in 2026](https://perq.com/article/best-multifamily-conferences-2026/): Staying competitive in the ever-evolving multifamily industry means actively engaging with the innovations shaping our future. For today's property managers and marketing directors, industry conferences have become strategic investments rather than optional networking events — the same way our multifamily podcast keeps the conversation going between events.
- [Modern multifamily leasing websites: How Boyd Wilson tripled leads after 20 years with the same provider](https://perq.com/article/boyd-wilson-modern-multifamily-website-switch/): But for property management companies looking to thrive in a competitive market, modern multifamily leasing websites are an essential investment—transforming visitor traffic into qualified leads and signed leases with less work and cost.
- [5 essential tools to transform your property management marketing](https://perq.com/article/top-property-management-marketing-tools/): This comprehensive guide breaks down five essential property management marketing tools that successful multifamily properties rely on to streamline operations and boost conversions. We'll explore each tool category, providing actionable insights and direct access to the solutions that can transform your marketing results. By the end, you'll have a clear roadmap to optimize your marketing stack and achieve your occupancy goals with less work and cost — see why teams choose PERQ to bring these pieces together.
- [What is a lease-up? Meaning, timeline, and the strategy that fills units faster](https://perq.com/article/property-lease-up-strategy/): What does lease-up mean? In multifamily real estate, a lease-up is the period when a newly built or newly renovated apartment community fills its units for the first time. It starts when the first units become available and ends at stabilization, usually 90 to 95 percent occupancy held for several consecutive months. A lease-up property is a community still in that phase, and a lease-up strategy is the marketing, pricing, and leasing plan used to reach stabilization on schedule.
- [5 property management marketing trends to help your community thrive in 2025.](https://perq.com/article/property-management-marketing-trends/): This article explores the most impactful property management marketing trends of 2025, offering practical insights to help you adapt your marketing strategy for property managers, outpace competitors, and connect with potential tenants more effectively—all while optimizing your marketing budget and reducing workload.
- [8 key trends shaping the multifamily industry in 2025.](https://perq.com/article/multifamily-industry-trends-2025/): PERQ is dedicated to helping property management companies like yours reimagine the renter's journey to gain more leases for less work and cost. We stay alert for opportunities to capitalize on multifamily industry trends and help you stay ahead. In this post, we explore current trends to equip you with the insights you need to ensure your multifamily community remains attractive and successful in 2025 and beyond.
- [Top multifamily conferences to attend in 2025: your curated guide.](https://perq.com/article/best-multifamily-conferences-2025/): This article covers the top multifamily events for 2025. Visit our new article to discover the top multifamily conferences in 2026.
- [4 multifamily marketing automations to drive more leases.](https://perq.com/article/multifamily-marketing-automation-boost-conversion-productivity/): Digital marketing in the multifamily industry isn’t just an option anymore—it’s essential for staying competitive. The multifamily industry has evolved rapidly in the past few years, especially as it relates to digital marketing. Automation tools, from lead nurturing to online tour scheduling, have transformed how properties connect with prospects by reducing manual tasks and delivering a more personalized experience.
- [The Ultimate Guide to Crafting a Foolproof Multifamily Marketing Plan](https://perq.com/article/multifamily-marketing-plan-guide-free-template/): Use our multifamily marketing plan below to make smarter decisions that keep your units full with less hassle. Download your free template, and read on to learn how each step can boost your marketing success. For more on measuring what's working, see our guide to boosting your multifamily marketing performance.
- [Multifamily advertising tips for a property visibility boost.](https://perq.com/article/multifamily-advertising-tips/): One of the first steps to filling empty units fast is making sure potential renters know your property exists. Then, you need to catch their attention with ads that make your property stand out above the rest. These multifamily advertising tips will help.
- [Leveraging Google Business Profile for Multifamily Marketing Success](https://perq.com/article/leveraging-google-business-profile-for-multifamily-marketing-success/): More than ever, cultivating a professional digital presence is paramount in the multifamily housing market. 
- [6 Steps to Master Your Multifamily Marketing Budget](https://perq.com/article/6-steps-to-master-your-multifamily-marketing-budget/): Managing a marketing budget for multifamily properties is often challenging, with marketing expenses often being the first to face cuts during budget reviews. This means it’s crucial to understand your expenses and the results achieved so you can advocate for your budget as an expert.
- [Less Conversation, More Action: a Recap of Apartmentalize 2024](https://perq.com/article/perqs-recap-of-apartmentalize-2024/): Apartmentalize Powered by NAA, the biggest annual event in the multifamily industry, certainly delivered this year. The city of brotherly love embraced all things multifamily June 19-21 in Philadelphia, Pennsylvania and PERQ was delighted to be part of the conference again. Amidst discussions on AI and technology, Apartmentalize emphasized actionable strategies and practical innovations that promise to reshape how property management companies (PMCs) approach marketing and operations.  
- [Modern Must-Haves for Multifamily Marketing](https://perq.com/article/modern-must-haves-for-multifamily-marketing/): I’ve been a long-time marketer – longer than I care to admit, if I’m being entirely truthful. As CMO for PERQ, I’ve brought experience from decades of business-to-consumer and business-to-business marketing roles that happened over the years that marketing transitioned into digital marketing. I’ve seen it all. And I’ve learned a few things… and earned a few gray hairs in my day.
- [PERQ Announces Significant Digital Marketing Platform Enhancements Ahead of Apartmentalize Powered by NAA](https://perq.com/article/perq-announces-significant-digital-marketing-platform-enhancements-ahead-of-apartmentalize-powered-by-naa/): INDIANAPOLIS, June 18, 2024 - PERQ, a leading innovator in digital marketing solutions for the multifamily industry, is excited to announce the launch of enhancements to its digital marketing platform. These tools for Google Business Profile (GBP) are designed to revolutionize the way property management companies (PMCs) manage their GBP, attracting qualified renters and streamlining the tour scheduling process.
- [PERQ Expands into PPC Advertising for Multifamily with Strategic Acquisition](https://perq.com/article/perq-expands-into-ppc-advertising-for-multifamily-with-strategic-acquisition/): PERQ announced its strategic move into the PPC advertising space with the acquisition of key assets from a prominent industry player specializing in multifamily marketing. As part of this acquisition, Caleb Bartlett, founder of LeadStart Marketing, has joined PERQ as the Senior Director of PMC Advertising, bringing over 15 years of unparalleled experience in multifamily PPC and digital marketing. 
- [From a PMC to PERQ: A Tale of Multifamily Expertise Moved to Tech Sector](https://perq.com/article/from-a-pmc-to-perq/): After spending 13 years in the multifamily industry on the PMC side, last year I made a big-time career move. After a lot of consideration, I decided to make the leap out of operations and into tech. Here’s my story of how I took my newly found passion of PropTech and transitioned from a die-hard property management professional to a Product Manager rookie. I hope my story can inspire other multifamily professionals as they look to develop their careers. 
- [The Top Three AI-Powered Tools Revolutionizing Property Management](https://perq.com/article/3-ai-property-management-powered-tools/): Artificial intelligence (AI) has been making waves in various industries — multifamily property management and real estate industries are no exception. With AI property management technology, property managers can automate and streamline various tasks, improving the leasing journey from lead generation and prospect nurturing through to tenant retention efforts.
- [Must-Attend Multifamily Conferences in 2024: Stay Ahead of the Industry Curve!](https://perq.com/article/best-multifamily-conferences-2024/): Are you a multifamily professional looking to stay ahead of industry trends, expand your network, and gather valuable insights from industry leaders? Multifamily professionals, mark your calendars for the most anticipated multifamily conferences 2024 has to offer!
- [6 Ways Multifamily Performance Software Boosts Efficiency](https://perq.com/article/6-ways-multifamily-performance-software-boosts-efficiency/): Positive renter experience is key to retaining residents, and multifamily performance software ensures that your team not only meets but exceeds expectations, contributing to your property's success.
- [The Ultimate Lead Nurturing Best Practices Guide](https://perq.com/article/lead-nurturing-best-practices-guide/): Lead nurturing is essential for transforming potential renters into long-term tenants. In today's technology-driven market, multifamily marketers must look beyond traditional advertising methods and leverage digital tools to build strong relationships with leads — faster. By adopting lead nurturing best practices and scalable lead nurturing tactics, you can increase the likelihood of qualifying leads and leases, ultimately leading to higher conversions.
- [5 innovative multifamily technology trends to watch.](https://perq.com/article/5-multifamily-technology-trends/): Staying ahead of the curve on multifamily technology trends shaping the renter's journey is crucial for effective apartment marketing.
- [Leasing Assistant vs. Marketing Automation: A Side-by-Side Comparison](https://perq.com/article/leasing-assistant-vs-marketing-automation/): The subject of this story is a property management company (PMC) with 100 properties currently under management across the United States. With explosive growth of 30% expected over the next year, the PMC team was taking a serious look at how they can offer better online experiences to their prospective renters while also maximizing their lead funnel.
- [Improving Lead-to-Tour Conversion in Multifamily: 6 Strategies for Success](https://perq.com/article/improving-multifamily-lead-to-tour-conversion/): In the competitive world of multifamily, converting leads into property tours is an imperative step toward securing residents and maximizing occupancy rates. As part of that, lead-to-tour conversion is a critical metric for multifamily communities. It measures the percentage of leads that result in actual tours of the property. A high conversion rate means that more potential residents are visiting the property, which leads to more leases and a more successful community. It also means, ultimately, that you need fewer leads to be able to secure the leases you need which can mean less work and less cost for your PMC. Lead-to-tour is really just the first stage of the bigger picture: lead-to-lease conversion, which tracks that same journey all the way through to a signed lease.
- [Inbound Marketing for Multifamily](https://perq.com/article/inbound-marketing-for-multifamily/): At no time in history has this been more of a problem than now, where digital experiences and what happens BEFORE a prospective renter even sees your property is the biggest driver of a person's willingness to tour or rent. Today, we are living in an experience economy and multifamily cannot afford to be left behind due to not creating modern-day digital experiences. This puts a lot of pressure on digital inbound marketing strategies for multifamily marketers. Whether you're a new or seasoned multifamily marketer, chances are you've been scratching your head lately and questioning how to best attract, convert and retain renters to your multifamily properties.
- [Marketing to Renters: Guidelines and Best Practices](https://perq.com/article/marketing-to-renters-best-practices/): Though we're confident the steps outlined above will improve your reach and rapport with prospective renters, we also recognize there's never a static, one-size-fits-all recipe for marketing to renters. It's why we advocate leaning on data to automate personalized lead nurture and help steer marketing investments.
- [7 Multifamily Marketers Share How They’re Driving Renter Conversions](https://perq.com/article/7-multifamily-marketers-share-how-theyre-driving-renter-conversions/): With so many variables affecting marketing results, driving conversions can feel like a tough formula to crack. It's why peer insights are so valuable — especially from professionals who've been down the same road and found better ways to accelerate conversions without adding to their team's load.
- [PRESS RELEASE: PERQ and JDR Consulting Partner to Deliver Streamlined Access to Multifamily Marketing Automation Solution](https://perq.com/article/perq-and-jdr-consulting-multifamily-marketing-automation/): Indianapolis, IN — Today PERQ and JDR Consulting (JDR) announced the launch of their new partnership, bringing multifamily's online standalone marketing automation platform for automating and personalizing the renter's journey directly to JDR's clients. The announcement follows new capabilities that expand PERQ's platform's capabilities across additional channels and enable multifamily marketers to scale their inbound marketing strategy.
- [Better Experiences, Higher Conversions: How Mission Rock Transformed the Multifamily Renter’s Journey](https://perq.com/article/mission-rock-transformed-multifamily-renters-journey/): That mismatch between modern consumer expectations and antiquated renter experiences is a massive opportunity for property management companies (PMCs) to stand out, outserve and outperform competitors. Mission Rock Residential, a PMC with a portfolio of 165 properties across 17 states, recognized that opportunity as they looked for ways to modernize the multifamily renter's journey and alleviate staffing challenges.
- [2023 Multifamily Field Guide: Trending Renter Behaviors & Best Bets for Multifamily Marketers](https://perq.com/article/2023-field-guide-for-multifamily-marketers/): As you make decisions about your multifamily strategy, tactics and investments for the year ahead, there's a lot riding on what you, as multifamily marketers, choose to place your attention, dollars, and even reputation on.
- [Multifamily Market Outlook for 2023 and Beyond](https://perq.com/article/multifamily-market-outlook/): With experts' forecasts for the multifamily market outlook mixed for 2023, it's easy to feel concerned or confused about what this year will bring. Some experts suggest that the multifamily sector will perform above average in 2023 despite the economic headwinds. Their claim is that demand is still steady and will remain that way because the costs of a mortgage are more than 50% more expensive than the average monthly apartment rent, keeping renters in the rental market.
- [Multiply Leads with Your Multifamily Lead Analysis Report](https://perq.com/article/multiply-leads-with-your-lead-analysis-report/): As renter behaviors change and competition grows for their attention and wallets, PMCs are putting pressure on business expenses that roll up to their net operating income (NOI), and this affects marketers directly. Regardless of occupancy levels, multifamily marketers are being asked to reduce marketing costs in order to help profit margins and give the property manager room to be competitive on rental rates, if and when needed. But knowing what to cut and why (without crippling marketing performance) can be difficult and a source of anxiety for many teams — unless they're equipped with the proper tools.
- [Multifamily Data Reveals Impact of Interactive Website Experiences on Renter Conversions](https://perq.com/article/impact-of-interactive-website-experiences-on-conversions/): As the data shows, the answer can be summed up in interactive website experiences.
- [NMHC Optech 2022 Conference Recap: Remapping the Prospect Journey with Automation and Nurture Blends](https://perq.com/article/nmhc-optech-2022-conference-recap-remapping-the-prospect-journey-with-automation-and-nurture-blends/): The conversations in the sessions, keynote speeches, networking opportunities, and across the exhibitor show floor included topics like what the future hold for proptech, how to keep prospect data clean and safe, and the need to leverage new technologies to support a remapped prospect journey, specifically automation and personalization.
- [Case Study: Laramar Group Catapults Conversions, Savings with 3-Month PERQ Pilot](https://perq.com/article/case-study-laramar-group-catapults-conversions-savings-with-3-month-perq-pilot/): Stephanie agreed, adding that leads are pre-qualified when they come in the door. As a result of PERQ's personalized nurture and automation, Laramar has been able to drop underperforming lead sources while enjoying increased conversions. "We've been running under budget on marketing by a couple of thousand dollars a month," Anna shared.
- [5 Multifamily Conferences for Multifamily Leadership to Attend in 2023](https://perq.com/article/5-multifamily-conferences-for-multifamily-leadership-to-attend-in-2023/): This article covers the top multifamily events for 2023. Visit our new article for the best multifamily conferences in 2026.
- [Open Ecosystem Integrations Are Better for Renters, Property Management Companies, and the Multifamily Industry Alike](https://perq.com/article/open-ecosystem-integrations-are-better-for-renters-property-management-companies-and-the-multifamily-industry-alike/): If tech vendors commit to building open platforms, and in turn, open ecosystem integrations, then not only will tech development continue to push forward quickly. But by extension, the multifamily industry will too.
- [Multifamily Quarterly Analysis: Renter Journey Patterns and Paths to Conversion](https://perq.com/article/multifamily-quarterly-analysis-renter-journey-patterns-and-paths-to-conversion/): This September, we're releasing the second installment of the MQ Report, revealing findings of our Q2/2022 data study. The report, titled Prospect Engagement Across a Lengthening Renter's Journey, reveals common patterns in a typical renter journey and the impact of various marketing tactics on lead capture, engagement, and conversions.
- [Integration Spotlight: Frictionless Leasing With Funnel + PERQ](https://perq.com/article/integration-spotlight-frictionless-leasing-with-funnel-perq/): As it happens, the folks at Funnel Leasing feel the same. Talk about a match made in multifamily heaven: Funnel Leasing, the industry’s only Renter Management Software platform, and PERQ, the Multifamily Automation Platform with personalization.
- [Multifamily Quarterly Report Reveals Renter Journey Patterns & Drivers for Marketing Performance](https://perq.com/article/multifamily-quarterly-report-reveals-renter-journey-patterns-drivers-for-marketing-performance/): For multifamily marketers, it can be hard to gauge how their marketing program stacks up against industry peers or evolving renter behaviors. 
- [PERQ CEO Goes Over the Edge (For a Good Cause)](https://perq.com/article/perq-ceo-goes-over-the-edge-for-a-good-cause/): Community service is nothing new to PERQ. Blood drives, back-to-school donations, and year-end giving are some of the events the team undertakes throughout the year. "It feels good to do good," Scott concludes. "We look forward to more opportunities to bring relief and hope to our Central Indiana neighbors."
- [How automation elevates the multifamily prospect journey.](https://perq.com/article/elevate-your-renters-journey-by-solving-these-multifamily-challenges/): The multifamily industry, like many other industries, is always evolving. One aspect that remains constant is multifamily properties’ desire to provide their prospects with a seamless renter’s journey and discover the best solutions to do so.
- [Generating More Leads For Less With Lead Source Attribution](https://perq.com/article/generating-more-leads-for-less-with-lead-source-attribution/): It turns out you can. It's why many of your peers have embraced lead source attribution, a practice that's vital for multifamily marketers looking to outperform competitors and meet revenue goals in 2025 and beyond.
- [5 Ways Automation Helps Propel On-Site Team Performance](https://perq.com/article/5-ways-automation-helps-propel-on-site-team-performance/): Multifamily marketing leaders already know automation is the way forward. And yet, some might be surprised to learn how significant automation platforms are to the employee experience, and how platforms can differ in terms of magnifying the efficacy of teams.
- [Multifamily Data: Learn How Your Marketing Performance Reporting Compares to Industry Peers](https://perq.com/article/multifamily-q1-report-blog/): Those prospective renters you're trying to reach? They're making decisions differently these days.
- [How CA Ventures Automates Lead Capture, Nurture and Conversions With AI](https://perq.com/article/how-ca-ventures-automates-lead-capture-nurture-and-conversions-with-ai/): More leads, more engagement, more conversions — all at lower costs and with less effort: It's the universal goal of multifamily marketers. Though your properties, locations, audiences and strategies may differ, getting more renters to say "yes" remains the holy grail in multifamily property management, especially as budgets and teams run lean.

## Pages
- [Multifamily Marketing Strategies & Solutions](https://perq.com/marketing/): Paid search is often the biggest line in a multifamily marketing budget, and it is usually reported in impressions and click-through rates while leadership asks about cost per lease. When an agency is paid a percentage of spend, the incentive is to grow the budget, not improve the results. PERQ's multifamily paid search management charges a flat fee, not a percentage of spend, so every optimization decision is made in service of cost per lease. Conversion events are defined and weighted using portfolio-specific data, so Google optimizes toward actions that predict leases rather than just form fills or calls. Non-renter activity from vendors, residents, and job seekers is filtered out to keep conversion signals clean. Spend should also follow occupancy. PERQ adjusts paid strategy based on occupancy and market conditions: when units are full, spend pulls back, and when it is time to lease up, campaigns lean in. That is how ILS dependency gets reduced, not replaced.
- [Financial Owners](https://perq.com/who-we-serve/financial-owners/): Marketing is often the least visible line on your P&L, and one of the biggest levers on NOI. PERQ gives you one accountable view of what it's producing, no matter how many management companies or agencies are involved.
- [Third-Party Managed Property Management Companies](https://perq.com/who-we-serve/third-party-managed/): PERQ helps you win new business and protect the contracts you already have, with branded Conversion Websites, traffic and lead generation, and reporting built to prove real strategic value, not just activity.
- [Owner-Operators](https://perq.com/who-we-serve/owner-operators/): PERQ connects your marketing, conversion websites, and portfolio data into one system, so you can see exactly which leases your spend produced across every community.
- [Terms & Conditions](https://perq.com/terms-conditions/): PERQ MULTIFAMILY SOFTWARE, LLC
- [Contact](https://perq.com/contact/): At PERQ, we’re committed to helping multifamily property management companies transform their marketing and leasing operations with less work and cost. Ready to see PERQ in action?
- [Why PERQ](https://perq.com/why-perq/): PERQ connects paid search, organic search, Google Business Profile, and Lead Capture into one coordinated system built for multifamily. Pulse Marketing Intelligence traces every interaction back to a lease outcome so you always know what is working and what is not.
- [Lead Capture](https://perq.com/how-it-works/lead-capture/): Multifamily lead capture is everything on an apartment website that turns an anonymous visitor into a named prospect your leasing team can follow up with: a scheduled tour, a floor plan or pricing request, a chat, a text, or a saved search. The measure that matters is not form fills. It is how many visitors become leads, how many leads become tours, and how many tours become signed leases.
- [Google Business Profile](https://perq.com/how-it-works/google-business-profile/): Transform your multifamily Google Business Profile (GBP) into a lead and lease magnet! PERQ’s tools empower you to optimize your GBP, allowing potential renters to seamlessly book tours, access details on available units, and delve deeper into your vibrant community—all directly from your profile.
- [Paid Search](https://perq.com/how-it-works/ppc-management/): Most multifamily PPC management is built to optimize for clicks. PERQ optimizes for leases. That is a different strategy, a different fee structure, and a different outcome.
- [Marketing Agency](https://perq.com/how-it-works/multifamily-marketing-agency/): PERQ transforms multifamily marketing with our digital marketing platform that turns your website into a high-performance lead generation machine, delivering 2-3X more qualified tours while reducing your overall advertising spend. Our intelligent automation captures more free and low-cost leads, helping you break free from expensive ILS dependency.
- [Website](https://perq.com/how-it-works/multifamily-websites/): With purpose-built multifamily website development and design, PERQ replaces the “good enough” community website with a conversion-optimized foundation built to capture more value from every visit. With lead capture, real-time PMS data, marketer control, technical SEO, and Pulse attribution working together, your multifamily website becomes a measurable source of qualified leads, tours, and leases. See what strong multifamily website design looks like in practice.
- [Traffic and Lead Generation](https://perq.com/how-it-works/multifamily-lead-generation-solution/): Stop spending more to get less. PERQ connects your paid search, organic traffic, and website conversion into one coordinated system that drives qualified leads and lowers cost per lease.
- [Solutions](https://perq.com/how-it-works/): PERQ’s multifamily marketing solutions connect the entire marketing journey so every touchpoint can generate, convert, and improve performance over time.
- [Integrations](https://perq.com/how-it-works/integrations/): PERQ integrations connect the tools your team already relies on so you can build the tech stack that's right for your brand. Our growing list of integrations gives property management companies the flexibility to add AI, automation, and smarter leasing without replacing what's working.
- [Pulse Marketing Intelligence](https://perq.com/how-it-works/pulse-marketing-intelligence/): Pulse Marketing Intelligence unifies your marketing and lease data, automates reporting, and delivers clear, actionable insights so you know what’s working and where to optimize.
- [Home](https://perq.com/): PERQ dramatically increases leads and leases across your portfolio by bringing together traffic and lead generation, high-converting websites, and portfolio-wide marketing intelligence in one AI-powered system.
- [Schedule a Demo](https://perq.com/schedule-a-demo/): Book time with our team to keep the conversation going. We’ll dig into your portfolio, your goals, and what better performance could look like for you.
- [Terms of Service](https://perq.com/terms-of-service/): SOFTWARE AS A SERVICE AGREEMENT
- [Authors](https://perq.com/authors/): Director of Digital Marketing
- [Multifamily Blog](https://perq.com/blog/): Get the tips and benchmarks you need to master multifamily marketing.
- [Privacy Policy](https://perq.com/perq-privacy-policy/): This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You. 
- [Podcasts & Webinars](https://perq.com/podcast/): Podcasts & Webinars
- [About Us](https://perq.com/company/): PERQ is a multifamily digital marketing solutions partner that turns marketing into a measurable lease engine. By connecting advertising, high-converting websites, interactive lead capture, and portfolio-wide marketing intelligence into one system, PERQ helps multifamily marketers generate more qualified leads and leases from their existing marketing investment, while giving leadership clear visibility into performance across the portfolio.

## Events
- [[Webinar] How to Tell If Your Marketing Strategy Is Working](https://perq.com/event/webinar-how-to-tell-if-your-marketing-strategy-is-working/): Is your marketing program producing results, or does it just feel busy? PERQ co-founder Andy Medley and Josh Hinchley of Sentinel Management Company on how to tell what is working and what is not. 30-minute conversation, 15 minutes of Q&A.
- [MHA 2026: Changing the Game Conference & Expo](https://perq.com/event/mha-2026-changing-the-game-conference-expo/): Find PERQ at booth G23 in the Grand Foyer during expo hours, 2:30 to 4:00 p.m., and bring your toughest marketing question. We will show you how PERQ turns marketing into a measurable lease engine.

## Pillar Pages
- [Centralized Leasing and How it Can Unleash the Potential of Your Multifamily Properties](https://perq.com/article/education/centralized-leasing-and-its-impact-in-multifamily-marketing/): The multifamily industry is experiencing a fundamental shift in how properties handle leasing. Traditional on-site leasing, while familiar, often can't keep up with today's 24/7 rental market and what prospects expect. Enter centralized leasing: a smart approach that's changing how apartment communities manage rentals and fill their units. Centralized leasing is really an operational layer on top of your broader multifamily marketing strategy, not a replacement for it.
- [How to improve multifamily lead to lease conversion rates.](https://perq.com/article/education/lead-to-lease-conversion-multifamily/): Lead-to-lease conversion is one of the most important metrics for multifamily property management. It helps you measure how efficiently your leasing process is turning leads into signed leases. A good conversion rate shows that you have a solid strategy in place, along with the right tools to support it.
- [Expert tips to boost multifamily marketing performance.](https://perq.com/article/education/boosting-multifamily-marketing-performance/): Historically, multifamily marketing has lagged behind other industries when it comes to inbound marketing capabilities, hindering PMC's ability to deliver that famed "Amazon" experience characterized by ease, speed, and hyper-personalization. That's changing, largely in response to consumer demand for more virtual conveniences and on-demand support with just a tap or two on their smartphones. Keeping up means having real visibility into what's working -- our marketing intelligence platform is built for exactly that.
- [A Full Guide to AI Multifamily Lead Nurturing](https://perq.com/article/education/ai-multifamily-lead-nurture/): Everything you need to know about how AI Multifamily Lead Nurture improves lead quality and conversions.
- [Expert ways to master multifamily lead management.](https://perq.com/article/education/mastering-multifamily-lead-management/): When it comes to mastering multifamily lead management, innovative technology can make the process smoother. There are two important pieces of lead management: lead generation, which comes from your marketing efforts, and lead nurture, which helps you keep your leads engaged and your property top of mind. In this article, we delve into proving strategies that will help you boost your leasing success and take control of your leads in the competitive multifamily industry.
- [Crafting a Solid Social Media Strategy for Your Multifamily Community](https://perq.com/article/education/social-media-marketing-for-apartments/): The human need to communicate mixed with advances in technology has led to the rapid growth of social media. Social is one channel among many in a broader multifamily marketing strategy, and it works best when it's not treated in isolation. Today's renters have grown up with social media and don't remember a time without it. They are super users. Before they even step foot into their future apartment, prospective renters want to open the door to their future home — online. Social media channels provide a great opportunity for properties to provide a top-notch conversation marketing experience.
- [Elevate Your Multifamily CRM With Property Management AI: A Comprehensive Guide](https://perq.com/article/education/cleaning-up-your-crm-with-ai-property-management/): Elevating multifamily CRMs with property management artificial intelligence (AI) tools transforms this scenario. By integrating the right multifamily marketing automation solution, a human leasing office supported by property management AI can actively engage with prospects, gather insightful data, nurture leads effectively, and seamlessly transfer only those high-intent leads that are ready for direct engagement with leasing specialists to your CRM. This approach not only streamlines the lead management process but also ensures that leasing teams can focus their efforts on the most promising leads, optimizing efficiency and maximizing the potential for successful conversions in the competitive multifamily market.
- [Digital Marketing for Apartments: 6 Expert Tips](https://perq.com/article/education/digital-marketing-for-apartments/): These new baseline expectations set a new bar for the renter's journey and, consequently, your approach to apartment digital marketing. In this resource, we'll explore six essential apartment leasing tips for a high-performing digital marketing for apartments.
- [Best AI Chatbot for Your Apartment Community](https://perq.com/article/education/best-chatbot-for-website/): Who has the best AI chatbot for a website specific to multifamily?
- [4 Benefits of Using Property Management Automation in Multifamily](https://perq.com/article/education/property-management-automation/): Property management automation is needed to meet the demands of today’s renters. Millennials and Gen Z have grown up in a digital world. They are accustomed to having their questions answered 24/7 and the ability to speak to a human person when the internet or a website does not give the answers they are looking for.
- [Top 6 apartment marketing techniques to boost performance & leads.](https://perq.com/article/education/marketing-techniques-for-apartments/): Among the traits that high-performing apartment marketers share is a penchant for continuous experimentation, with constant tweaks and incremental improvements adding up to big boosts in performance. In this resource, we'll explore five apartment marketing techniques or practices you would do well to reassess, refresh or add to your apartment marketing mix. Pair these with a broader set of multifamily marketing ideas for a fuller playbook.
- [Property management marketing strategies to boost properties.](https://perq.com/article/education/property-management-marketing-strategies/): Property management marketing strategies are crucial to increasing your property’s lead conversion rate. Without a plan in place, your marketing can fall flat and be inconsistent enough to not catch a prospective renter’s attention. Our free marketing plan template and this look at property management marketing trends are both good starting points, and both fit into a broader multifamily marketing strategy. Having a marketing strategy in place will help everyone from higher management to the onsite leasing team stay on the same page.
- [Surefire strategies for apartment advertising.](https://perq.com/article/education/advertising-apartments/): In today’s world, advertising apartments and multifamily communities has changed significantly. Marketing and advertising as industries themselves are constantly adapting to shifting markets and consumer wants and needs. Apartment advertising is exactly what it sounds like: advertising an apartment or multifamily community to get occupancy numbers up and bring awareness of your community to prospects. This article will discuss everything you need to know to create an apartment advertising plan.
- [How to Transform Your Operations with a Multifamily Property Software](https://perq.com/article/education/multifamily-property-software/): Multifamily property software has come a long way in recent years. Most industries have adapted more digital practices but the wheels turn slow in multifamily when it comes to new tech. With the world needing more remote/virtual options, multifamily has had to adapt quickly. Virtual leasing became the go-to way to lease and has proven it’s here to stay. The natural progression was to head into leasing AI. Software is only one piece of the puzzle -- see our roundup of property management marketing tools, and how it all fits into a broader multifamily marketing strategy.
- [How to Find the Best Property Management Software](https://perq.com/article/education/property-management-software/): Optimizing the business operations and processes of your multifamily property can be key to staying ahead of competitors and offering a solid and personalized experience to your potential and current renters. In the digital era, property managers rely on software solutions to support that work, but how do you find the best multifamily property management software? Explore our guide and discover what you should look for when choosing the best software for streamlining your property management. Software is just one piece -- see our roundup of property management marketing tools for the rest of the stack.
- [How to elevate your multifamily website design.](https://perq.com/article/education/improve-multifamily-website-design/): With over 70% of apartment shoppers starting their search online, your multifamily website design plays a pivotal role in shaping that all-important first digital impression. See how PERQ approaches multifamily websites to turn that impression into leases.

PERQ is a multifamily marketing platform that helps property management companies convert more of their existing traffic into signed leases. It combines an AI leasing assistant, automated lead nurture, conversion-engineered community websites, paid media management, and lease-level marketing attribution. PERQ integrates with Yardi, RealPage, Entrata, and Apartments.com.