How Can My Dealership Improve Its Online Presence in 2014?

By: Russ Chandler

NADA: How Do I Improve My Online Presence in 2014? from PERQ on Vimeo.

Facebook, Twitter, Instagram, Pinterest, Vine. Social media are some of the most challenging innovations for businesses and dealerships to utilize. While building your online presence can lead to new relationships, new consumers, and more success, it also brings a new set of problems. In this video, Michael Krantz discusses how your dealership can improve your online presence and build your social network.  

Build Your Profile

The easiest way to improve your online presence is to create a personalized and polished profile. If you haven’t already created a Facebook page, get to it! If you haven’t already created a Twitter page, get to it! If you’re feeling ambitious, look into create a Pinterest or Instagram account. Be intentional in the social networks you choose to join and the information you share on your pages, though. If you’re going to create a profile, make sure that you have the time and resources to maintain it. Also, be sure to take advantage of all of the features the social network offers—update your dealership’s information, upload a current profile picture, and incorporate appropriate backgrounds and graphics as necessary. As you build your profile, keep in mind that it will most likely be one of the first ways that new consumers will learn about who you are and what you do, so make sure your profile gives consumers the opinion you want them to have about your dealership.

Be Active

This is often one of the more challenging aspects of improving and maintaining a presence on social networks. However, being consistently active with your social media accounts is the best way of connecting with consumers. Consistency in social media builds trusts with consumers because it shows that you are engaged and accessible. This may mean that you dedicate some time each day to building your network and engaging with your network. Strive for growth in your network (Are you gaining new friends and followers?), interaction with consumers (Do you respond to comments?), link clicks (Are people interested in what you’re sharing?), and shares (Are people sharing what you post?). Be sure that you are authentic, helpful, and influential. Improving your online presence means that you are connecting with consumers by publishing content that consumers find interesting.


As Krantz says in the video, word of mouth is the best way to sell, and a strong online presence is one of the best ways to increase the number people talking about your dealership. If consumers are interested and excited about your dealership, what you’re doing, and how you’re doing it, they will talk about it. When people talk about your dealership on social media, more potential consumers learn about you, and your network grows. This is why publishing interesting and engaging content is so important—if people care about what you have to say, they will share it, and your dealership and brand will gain recognition. As Krantz suggests, using social media to help people share with their friends and family is going to boost not only your online presence, but also your business.

For more pointers on how to expand your company’s online presence, check out this article by Social Media Today. For more tips and tricks from the best and brightest in the auto industry, download our ultimate recap of NADA 2014 here.