How to Run a Co-op Campaign: Execution1 min read

Felicia Savage Administrator
Felicia Savage is a Content Marketing Specialist and Online Community Builder at PERQ, an engagement technology company that focuses on helping brands generate excitement, educate their consumers, and provide shopping assistance to their consumers using interactive experiences. Follow her @KittyHasFleaz!

In last week’s video, OEM Marketing Specialist, Jackie Newnam, went over how to plan a co-op campaign. Now, Jackie is here to go over the execution stages in Part II of our 3-part series, “How to Run a Co-op Campaign.” Here, Jackie discusses the importance of targeting the right demographic, choosing the right marketing channel and creating a cohesive message and design throughout all channels.

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