How to Run a Co-op Campaign: Execution

By: Felicia Savage

In last week’s video, OEM Marketing Specialist, Jackie Newnam, went over how to plan a co-op campaign. Now, Jackie is here to go over the execution stages in Part II of our 3-part series, “How to Run a Co-op Campaign.” Here, Jackie discusses the importance of targeting the right demographic, choosing the right marketing channel and creating a cohesive message and design throughout all channels.