Help Your Online Consumers By Developing Partnerships4 min read
We’re always trying to better the consumer experience — obviously for the shoppers perusing different websites, but also for our clients as well. While we’d love to say PERQ is an expert at everything, realistically, we’re not. No one is, really.
We’re not a jack of all trades, but rather, experts at providing the best online consumer experiences possible: sleek, interactive and more importantly, helpful. That’s what we do and that’s exactly what we’ve come to be known for.
Now, we realize that we can’t personally provide every feature imaginable in our product — but there’s software out there that can fill in those gaps and make the experience more complete for everyone.
Sure, you could attempt to create a new CRM or create a new financing tool, but those things are already being done extremely well by other companies. Why reinvent the wheel? Instead, consider partnering with organizations that have similar goals in mind and who can provide “best in breed” for the gaps trying to be filled.
How do we know this is a viable option? Because we’ve personally discovered that developing partnerships has been instrumental in how we’re able to fill in gaps for ourselves and for consumers.
For example, PERQ’s Online Guided Shopping Solution recently partnered with Who’s Up, a full featured retail ‘up system’ and CRM (customer relationship management) tool catered to the furnishings industry.
Not only does our product become more valuable for our customers (the furniture stores) because of the addition of these features, but their product is being leveraged and that ultimately helps our clients to succeed. Everyone wins!
One thing to keep in mind is that your company and the partnering company don’t have to be the only ones who benefit. Consumers can benefit just as much from various partnerships.
If the goal (for both companies) is to identify and solve a customer pain point, that makes the partnership all the more valuable. One great example is how we leverage Yelp API for our multifamily experiences.
As you probably already know, Yelp is a site that publishes crowdsourced reviews and ratings for restaurants, retailers, grocery stores and other business establishments. Their ultimate goal is to ensure that consumers are able to make the best decisions based on the crowd-sourced information that’s available to them.
If you’ve ever searched for a place to live, chances are good that you’ve found yourself on Yelp or any other review site to get a solid grasp of all the great things your future neighborhood has to offer. Practically world-wide, Yelp is synonymous with reliable ratings and reviews. Why would we even make any sort of attempt to replicate this type of service when a one already exists?
Yelp is already a trusted source for millions of people. That being said, Yelp’s API has been integrated into aspects of PERQ’s Online Guided Leasing Solution. When future renters are looking for an apartment, they’re looking at the amenities of the surrounding neighborhood.
By “partnering” with Yelp, we’re helping multifamily properties assist prospective renters with their ongoing research. It’s a win-win for both parties. Yelp wins because their services are being utilized and they’re helping consumers with their research, and WE win because we’re helping our multifamily properties help future customers with THEIR research.
“When future renters are looking for an apartment, they’re looking at the amenities of the surrounding neighborhood.”
There are so many SaaS organizations that want to be able to say “we do it all” — but that just isn’t realistic. When you spread yourself too thin, with a variety of different goals, you end up producing mediocre products instead of one really amazing product.