Engaging Residents with Your Community

By: Ibby Ahmed

Recent grad from Indiana University with a passion for content creation, an adorable pup named Suki, and a newfound love of creating multifamily TikToks.

We spend a lot of time talking about what prospects want, both online and in-person. From different touring options and amenities, to the neighborhood, we even collect and analyze data from PERQ solutions to see what the trends are for renters.

 

But what about your current residents? After all, once their lease is coming to an end, they become prospects again. Usually, when we think of how to retain residents and make them feel at home in the community, we think of events or social activities that are in-person and hopefully with a large crowd.

 

Coming into 2021, it’s still not safe to have those sorts of activities. That doesn’t mean there aren’t ways to engage with your residents to make them feel at home in your property and get them to resign their lease.

 

Virtual Events

 

Hosting a social hour every month for residents is a great way to keep the social activities alive. Some ideas for events that can happen virtually are:

 

Whether it’s bingo or trivia, one thing that we’ve seen at PERQ is how much people want to have social events right now even if it means doing them virtually. Hosting a virtual happy hour with a themed cocktail or even just a theme is a great way to have a more casual event safely.

 

Having a podcast or book club is something that a lot of communities don’t typically do but it’s something that a lot of people are into right now. Let residents know what podcast you all will be listening to and host a virtual discussion where everyone can talk about what they think.

 

Right now, people want to be social more than ever. After months of having to limit the number of people we can interact with, people haven’t had as many opportunities to meet new people and hang out socially in a large group. Engaging with your residents isn’t just important for resident retention but it’s important to make your residents and your leasing team feel a little bit of normalcy after an exhausting year.

 

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