The Key to Better Performance: What KPI’s to Track in Your Email Marketing2 min read

Russ Chandler Administrator
With over a decade of experience in the auto industry as a dealer, Russ has seen firsthand the problems dealerships face everyday. As a Product Marketing Manager, Russ combines his expertise with powerful technology to provide his clients with increased response and conversion on their marketing.

When working with email marketing, the only way you can measure success is if your program met the KPI goals that you set out to accomplish. Tracking your KPI can be difficult since you may not be sure what to track or why. Here are some things you should track.

What KPI To Track in Email Marketing from PERQ on Vimeo.

How Many Visitors Your Site Gets

One of the most important things to track is how many people are going to the site or post that you want them to go to. By knowing the number of people that are looking at the content that you want them to look at you will be able to see not only how many people you’re reaching, but also how many people are actually responding. For a little information about who generally responds to email marketing, read Kevin Gao’s article.

How Visitors Arrive at Your Site or Where They Come From

Just because you get a lot of visitors on your site doesn’t mean that your email marketing programs are working. To know if your email marketing programs are really doing what you want them to, you need to know how visitors got to your site or where they came from. This information is extremely important because it will tell you what marketing tools are working for you. For a more in-depth look about why this is important, read Marni Weinberg’s article.

Qualified Traffic

This is the term used when talking about whether or not the people who are coming to your site are valuable to you. This is determined by things like: how much time they spend on your site, how many pages they view, and what specifically they look at. For a more in-depth look at qualified traffic, read Rich Reese’s article.

For more tips and tricks from the best and brightest in the auto industry, download our ultimate recap of NADA 2014 here.

Increase Your Revenue with Online Guided Shopping

Get better quality leads and generate higher revenue by serving up the next best step in each shopper’s buying journey.