DSES Most Valuable Insight Presentation Interview with Ian Cruickshank2 min read

Felicia Savage Administrator

During the morning of Day 3 at the 2017 DrivingSales Executive Summit, Ian Cruickshank (VP of Marketing & Sales at Speed Shift Media) gave an astounding presentation on the benefits of tracking engagement activity on your dealership website’s vehicle detail pages (or VDP’s) — and not just any engagements either — but photo and video engagements.




Following his keynote session, “Swipe Left, Swipe Right: Your Vehicle Photos Tell You More than You Think,” I had the opportunity to meet with Ian to provide kudos and pick his brain. For the car folks who weren’t at this year’s DrivingSales Executive Summit, Ian was kind enough to give a brief overview of his presentation and offer some great resources for dealers who are wanting to better understand the activity on their website.



Resource Links:

At the end of our brief interview, Ian offered up some great resources from Speed Shift Media; which includes the relevant VDP Media Engagement Measurement Guide.

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