DrivingSales Executive Summit – Day 3 Recap2 min read
Felicia Savage Administrator
Felicia Savage is a Content Marketing Specialist and Online Community Builder at PERQ, an engagement technology company that focuses on helping brands generate excitement, educate their consumers, and provide shopping assistance to their consumers using interactive experiences. Follow her @KittyHasFleaz!
Despite the packed schedule and intense amounts of learning, Day 2 flew by up quickly; and then came the third and final day of 2017’s DrivingSales Executive Summit. Even though Day 3 was shorter, the sessions I attended were just as informative and thought-provoking as the previous 2 days.
Here’s my session recap from the third and final day of DSES 2017:
DSES Most Valuable Insight Presentation Interview with Ian Cruickshank
During the morning of Day 3 at the 2017 DrivingSales Executive Summit, Ian Cruickshank (VP of Marketing & Sales at Speed Shift Media) gave an astounding presentation on the benefits of tracking engagement activity on your dealership website’s vehicle detail pages (or VDP’s) — and not just any engagements either — but photo and video engagements.
Following his keynote session, “Swipe Left, Swipe Right: Your Vehicle Photos Tell You More than You Think,” I had the opportunity to meet with Ian to provide kudos and pick his brain.
DSES Keynote: The Loyalty Loop: How Small Things Add Up to Big Business with Andrew Davis
As the 2017 DrivingSales Executive Summit was drawing to a close, it was time for the last keynote of the conference — and what a keynote it was. The last session was presented by best selling author, marketing expert & Internationally acclaimed Keynote speaker, Andrew Davis. In his presentation, Andrew talks candidly to dealers about how critical it is to prove your value by creating experiences that exceed consumer expectations — and of course, leveraging the power of the “Loyalty Loop.”
Here were my 4 primary takeaways from DSES’s final keynote presentation,“The Loyalty Loop: How Small Things Add Up to Big Business.”
And that’s a wrap! This year’s DrivingSales Executive Summit was full of amazing sessions and I learned so, so much from everyone there. Be sure to join me again next year for coverage DrivingSales Executive Summit 2018. Seeya then!