Despite the packed schedule and intense amounts of learning, Day 2 flew by up quickly; and then came the third and final day of 2017’s DrivingSales Executive Summit. Even though Day 3 was shorter, the sessions I attended were just as informative and thought-provoking as the previous 2 days.
Here’s my session recap from the third and final day of DSES 2017:
DSES Most Valuable Insight Presentation Interview with Ian Cruickshank
During the morning of Day 3 at the 2017 DrivingSales Executive Summit, Ian Cruickshank (VP of Marketing & Sales at Speed Shift Media) gave an astounding presentation on the benefits of tracking engagement activity on your dealership website’s vehicle detail pages (or VDP’s) — and not just any engagements either — but photo and video engagements.
Following his keynote session, “Swipe Left, Swipe Right: Your Vehicle Photos Tell You More than You Think,” I had the opportunity to meet with Ian to provide kudos and pick his brain.
DSES Keynote: The Loyalty Loop: How Small Things Add Up to Big Business with Andrew Davis
As the 2017 DrivingSales Executive Summit was drawing to a close, it was time for the last keynote of the conference — and what a keynote it was. The last session was presented by best selling author, marketing expert & Internationally acclaimed Keynote speaker, Andrew Davis. In his presentation, Andrew talks candidly to dealers about how critical it is to prove your value by creating experiences that exceed consumer expectations — and of course, leveraging the power of the “Loyalty Loop.”
Here were my 4 primary takeaways from DSES’s final keynote presentation,“The Loyalty Loop: How Small Things Add Up to Big Business.”
And that’s a wrap! This year’s DrivingSales Executive Summit was full of amazing sessions and I learned so, so much from everyone there. Be sure to join me again next year for coverage DrivingSales Executive Summit 2018. Seeya then!