Is Your Digital Marketing Strategy Optimized for 2019?3 min read
Ready to hit the reset button on your digital marketing strategy? As the new year quickly approaches, it’s time to determine whether your website is optimized to deliver the information customers seek while guiding them from initial point of contact to point of purchase.
When analyzing your digital marketing strategy, ask yourself the following questions:
- Is your website engaging?
- Does it guide online shoppers down the sales funnel?
- Does it offer a personalized online shopping experience?
- Do you know which messages resonate the most with your customers?
- Do you know which pages or experiences get the most clicks?
- Do you know what your website visitors are looking for, or when and how they prefer to be contacted?
Working with clients in the automotive, home furnishings and multifamily industries, we’ve gained key insights into the online marketing trends today’s consumers expect. Here’s a few things to keep in mind as you plan your digital marketing strategy for 2019.
Keep It Simple
When a business understands its customers’ pain points, its website should be designed to offer solutions. Help consumers help themselves with engaging content that simplifies their online research journey. Simply listing an online catalog doesn’t cut it in an era where purchases are driven by extensive online research.
Help Customers Research Online
Today’s consumer conducts as much online research as possible before visiting a showroom, scheduling a property tour, or contacting a salesperson. Use interactive technology on your website to know what website visitors are searching for and learn more about how you can help. Serve up the next best step in their shopping journey to guide them as they conduct personalized research.
Get to Know Your Website Visitors
Does your company use Google Analytics to gain insight into your website traffic? Go beyond the numbers and find out who your website visitors are and what they are looking for. With PERQ’s Google Analytics Reporting, companies easily collect personally identifiable information on those browsing online as they journey from a website lead to an actual purchaser.
Personalize with AI Technology
AI-driven software offers the kind of personalized, guided experience today’s digital consumers demand, without a pushy salesperson lurking nearby. Adding interactive online tools gives website visitors the power to schedule a property tour, calculate a vehicle trade-in value or determine their home’s best design style.
Know When Customers Want to Buy and How to Contact Them
More than 70% of consumers are still doing research when they land on your website, and the majority say they are not ready to buy. Most consumers also rank email as the preferred contact method, over texts and phone calls. Nurture those leads with helpful content in the format they prefer to continuously engage consumers until they’re ready to finalize the deal.