How Your Dealership Can Capitalize on Exciting Digital Trends2 min read

Russ Chandler Administrator
With over a decade of experience in the auto industry as a dealer, Russ has seen firsthand the problems dealerships face everyday. As a Product Marketing Manager, Russ combines his expertise with powerful technology to provide his clients with increased response and conversion on their marketing.

CaptureDigital marketing has become extremely important for every retailer, especially car dealers. Here are some exciting trends in digital marketing.

Retargeting

The idea behind retargeting is that you need to make more than one connection with possible customers. Only a small percentage of customers are actually affected by most marketing techniques online. Retargeting is a way to keep your products in front of customers that didn’t respond to your first efforts. For more information about retargeting and what it can do for your business, click here.

Merchandise Vehicles in Display Ads

When you send out your advertisements to different advertising networks, you need to make sure that they have everything that a potential customer will need to make a decision about your product. This can be hard to do because, most likely, your products have several different traits that you want your potential customers to see. For automotive display ads, make sure that you have the price, a good picture of the vehicle, and a way to link the viewer back to your website so that they can get all of the other important information about the vehicle.

Make Your Customer the Focal Point

No matter what strategies you decide to implement into your marketing strategy, there is one thing that you need to do: make your customer feel like they are the most important. This is paramount online. You need to give your customer the best possible experience online so that when they get to the dealership they’re ready to take the next steps towards making a purchase.

This can be done in many different ways, but your biggest concern should really be your website. You need to provide all of the information that your customer needs, while still not bombarding them with too much information. Need to know more about giving your customers a good experience online? Click here.

For more tips and tricks from the best and brightest in the auto industry, download our ultimate recap of NADA 2014 here.

Exciting Trends in Digital Marketing from PERQ on Vimeo.

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