Put the Social in Social Distancing

By: Lauren Spears

Social media activity is skyrocketing as Americans search for ways to connect in the age of social distancing. You can use this to your advantage to reach potential customers. Social media marketing shouldn’t be intimidating. Follow these easy tips to connect with your customers during these difficult times. 

 

 

First, Be Human!

 

Be empathetic, be authentic. That will go a long way. Everyone is scared and everyone has uncertainty. Acknowledging that will help you connect with your customers.  

 

 

Stay Relevant 

 

Post your latest store hours, closings, deals, etc. related to COVID-19 on all platforms. Let your shoppers know just because your storefront might be closed, shopping can still be done. Customers should be able to tell from social media how and when you can serve them.

 

 

Stay Consistent  

 

Share the same content on all platforms. Don’t worry about reinventing the wheel and sharing different content on Twitter, Instagram and Facebook (or whatever platforms you use.) Consistency will make it easy for the consumer to find your information, regardless of the platform they are on. 

 

Try to anticipate the information customers may be looking for on social media. Of course, they want to know if you are still open. But, do you have special shopping hours for at-risk populations? Are you slowing deliveries during the outbreak? Are you offering incredible deals? Post about these aspects of your business often.

 

One final thought. Consider paying to boost your social media posts. Even a small budget will help more people see your posts. But, be strategic and only boost those posts that a customer would find most valuable such as a big sale.