Equipping Your Leasing Team to Provide the Best Customer Service

Equipping Your Leasing Team to Provide the Best Customer Service

In the past 10 years, data has become a necessity in sales and marketing, not only for attracting buyers, but for retaining customers as well. In this episode of The Bridge Podcast, Andy and Muhammad talk with Desiree White and Colin Cloud, members of NE Property Management’s marketing team, and discuss how to train and align the marketing and sales teams to use data to personalize the leasing experience and provide the best customer experience. 

 

 

Right now, leasing teams have more data than ever before to assist in getting more tours and leases. Through website interactions and analytics, you can find out personal information about the renter that allows you to truly customize the renting experience. “The lead is no longer a cold call,” White says. “Make the renter feel like they are truly being helped… you don’t need to act like you are selling it to them.” 

 

If you want to learn more about how NE Property Management is personalizing the renting experience and utilizing data to drive sales, along with how they’re training their teams, check out this episode of The Bridge podcast now. 

 

The Bridge is available wherever you get your podcasts including, Apple Podcast, Google Podcast, and Spotify. You can see all of the episodes, on your podcast app of choice by visiting this link

 

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Additional Multifamily Resources

Transforming your Home Furnishings Team with Digital Sales Training — Podcast

Transforming your Home Furnishings Team with Digital Sales Training — Podcast

How do you leverage your website to enhance the customer experience and convert more online leads into sales? In this episode of The Bridge Podcast, Andy Medley and co-host Muhammad Yasin discuss digital sales training for home furnishings teams with Bryan Scott, President of Big Sandy Superstore, a one-stop-shop for home furnishings with 21 locations and counting.

 

As president of one of the nation’s fastest-growing retailers, Scott has a unique perspective on growing a business within a shrinking industry. “The website is more important than ever, it starts that consumer’s journey,” he says. “It is our job to collect that customer information to be able to engage with that consumer online.” 

 

Listen in as Bryan shares the secret to Big Sandy’s success and how they leverage cultural incentives and digital sales training on this episode of The Bridge. 

 

The Bridge Season 2 is available wherever you get your podcasts including, Apple Podcast, Google Podcast and Spotify. You can see all of the episodes, on your podcast app of choice, by visiting this link

 

Resources and Links Discussed

 

Additional Home Furnishings Resources

 

The Art of Digital Sales

The Art of Digital Sales

The key to driving more sales is knowing how to connect with consumers who are shopping online. In this episode of The Bridge Podcast, Andy and Muhammad talk with David Kain, founder of the digital sales training company Kain and discuss the tips and best practices on dominating the digital sales arena.

 

Tip No. 1: “Be where the customer is,” Kain says. “Knowing the customer’s journey on your website and being able to relay the exact information they are searching for — through email, phone call or text message — is important in winning the initial conversation. Making the conversation more convenient for your shopper, will correlate directly to the number of people who will visit your physical store location.”

 

If you want to learn more about how David Kain is bridging the gap of digital selling, check out Season 2, Episode 2 of The Bridge podcast now. The Bridge Season 2 is available wherever you get your podcasts including, Apple Podcast, Google Podcast, and Spotify. You can see all of the episodes, on your podcast app of choice, by visiting this link

 

References 

 

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Learn about Kain Automotive 

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Standout by Using Video: Covideo The Bridge Podcast

Standout by Using Video: Covideo The Bridge Podcast

Want to find a way to stand out from your competition and make a great first impression? Join Andy and Fabian on The Bridge as they chat with Jason Price, president and co-founder of Covideo, a video email software company that is enabling businesses to engage with their customers in a more meaningful way using video.

 

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According to Google, 72% of consumers prefer to watch a video of a product as opposed to reading about it. So stop writing those boring plain text emails and tune in to find out how to have a significantly bigger impact using video. Like what you hear? Make sure to leave us a review and subscribe to The Bridge.

 

The Bridge season 1 and season 2 is available wherever you get your podcasts including, Apple Podcast, Google Podcast and Spotify. You can see all of the episodes, on your podcast app of choice, by visiting this link. Subscribe on your favorite platform to never miss an episode.

 

Reference Links

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Using Virtual Apartment Tours to Get More Leases: The Bridge Podcast

Using Virtual Apartment Tours to Get More Leases: The Bridge Podcast

In the season opener of The Bridge, co-hosts Andy Medley and Muhammad Yasin sit down (a few weeks before the COVID-19 pandemic) with Matt Weirich, CEO and co-founder of Realync, and Jordan Easley, their Director of Operations. The pair at Realync, a multifamily video leasing and engagement solution that enables leasing teams, talk about a topic that is now top of mind for many businesses: “How do I connect with rental prospects when they can’t visit in-person?”

 

Video touring, whether it be pre-recorded or live, gives a human interaction that static images can’t compete with. “A video can be used to establish that first connection between a rental property and a consumer who’s looking for a new place to live,” says Weirich. “Video tours allow these consumers to experience a space on their own time and to see the exact unit they could be living.” 

 

If you want to learn more about how Realync is bridging the gap by using video touring, check out Season 2, Episode 1 of The Bridge podcast now. The Bridge season 2 is available wherever you get your podcasts including, Apple Podcast, Google Podcast and Spotify. You can see all of the episodes, on your podcast app of choice, by visiting this link.

 

Reference Links

Connect with Matt

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Learn More about Realync

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Additional Multifamily Resources

 

The Bridge Podcast Launches New Season on Digital Sales

The Bridge Podcast Launches New Season on Digital Sales

If you’re a new listener to The Bridge podcast, welcome! For those of you who are returning, thank you for your support! You got us into the top 20 marketing podcasts on iTunes! 

 

The world of social distancing and self quarantining are the new normal in the midst of the Covid-19 outbreak and if you’re like us, you’re looking for new podcasts to listen to. We’re back with an all new season focusing on digital sales and best practices for enabling your sales teams.


 

 

In Season 2, we’re also introducing a new co-host, Muhammad Yasin. We’ll talk to industry experts as well as sales leaders to share tangible insights and real stories all focused on helping you thrive in this uncertain new world. 

 

The Bridge season 2 is available wherever you get your podcasts including, Apple Podcast, Google Podcast and Spotify. You can see all of the episodes, on your podcast app of choice, by visiting this link. Subscribe on your favorite platform to never miss an episode.

 

Reference Links

Connect with Andy Medley

Connect with Muhammad Yasin

Check out the new podcast by Fabian Rodriguez