It has been a whole week since I started working at PERQ as the new Content Manager. An entire week filled with back to back meetings learning the ins and outs of the marketing team, editing and writing, endless iced coffee and lots of laughs. In the the last few months while job searching I was constantly told “you never like your first job.” I can proudly say that I not only love my job, but I am very happy to be here. I feel incredibly lucky to be able to have that.
How can I say love something when it’s only week one? For starters, as Content Manager, I’m in charge of PERQ’s social media channels and writing/editing blog posts and articles. Being in charge of a company’s social media may not sound all that exciting, but I get to add a more human and creative touch to their online presence. Not a lot of businesses want that for their socials. Secondly, the PERQ Marketing team uses agile marketing to structure how they work. All week, I’ve seen how this strategy not only delivers value, it creates a team that works effectively while leaving room for flexibility.
The company culture is probably my favorite thing about PERQ. It’s clear that PERQ is invested in creating a space for employees to collaborate creatively and values our own well being. Even though everything is remote, every morning the team touches base. At the end of every week we go over what went well and what could go better. Every interaction still feels very human even though it’s virtual. Every person on this team has been so welcoming, I already feel at home.
It has been a whole week since I began my role as Content Manager. I may be new but I already feel like a part of the team. I am so excited to be able to grow both professionally and personally here.
Before the pandemic, working from home for most people only happened when there were extenuating circumstances: the kids got sick, you were getting repairs done on the home, or there was a mid-day appointment and your home was closer than your work location.
Over the past month, we’ve certainly learned a lot. Some days, or even weeks, have been busier than others. We have created schedules only to have them broken, and we have participated in more video meetings than we can count. The transition may not be everyone’s favorite, but we’ve included some learnings that may help you during your at home work days to make them better!
Have a start and end to your day
Having a clear start and end to your day can help with balance. Start your day with a 15-30 minute video call with your team. During this call, talk about what you accomplished the day before, what you are working on today, and if you need anyone’s help with tasks. This meeting should be one of the first conversations you have during your day. It is an easy way to see your co-workers each day and help everyone stay on the same page.
The end of the day can be a bit trickier since you’re not at an office and need to physically leave to go home. One way to signal the end of the work day is to send a picture, gif, or video in your team’s communication channel. It could be a funny gif about going home, theme songs to well known TV shows, or funny end of movie credits or bloopers.
Create the Right Work Space
With your workspace being steps away from the bedroom or living room, it can be hard to stay focused. Creating the right workspace for you will help combat that and let you focus during the day. If possible, dedicate a single room or area in your living space as your “office.” That could be a spare bedroom, empty corner, dining room table or a basement. If you have a job where you will be on the phone or meetings frequently, try to pick a space that has a door that you can close.
In addition to picking the right space, do your best to choose the right furniture! Nothing is worse than sitting in an uncomfortable chair. With more than 40 hours per week dedicated to work, choosing the right furniture is beneficial both physically and mentally.
Lastly, your work space should also be free of clutter and mess. Treat this area as if you had coworkers. Don’t leave dirty dishes at the end of the day, and make sure you tidy up before closing down the computer. Here are some other tips on creating the ideal home office.
Keep the Company Culture Alive
Staying connected to co-workers outside your departments can be difficult while everyone is working remote. Here are some ideas that you can do to help stay connected to coworkers until you can be back in the office together.
Have a company bingo or trivia night. These are easy to organize and host. Send out an invitation after work hours or do it over a lunch break. Make sure everyone has the materials and enjoy! This is a fun, non-work activity to do to bring co-workers and families together.
Have a way to signify “wins.” At our company, every time we do something good — make a sale, save a client, have a personal win — we use our team chat and send a celebratory GIF to the team’s chat feed and let everyone know what you “won.” It is fun to see everyone’s success until you can get back in the office and hear the drum in person.
Other ways to keep culture alive is to have a group fitness challenge. A fitness challenge is a great way to motivate your co-workers to exercise and come together at the same time. It doesn’t need to be fancy, simply do a walk, bike or run challenge and have people log their miles. At the end of the challenge, have everyone submit their miles and the winners will receive prizes. To spice it up, you can have people submit pictures or videos to your team chat.
Not Everything Needs to be a Video Call
One of our partners said it best the other day “not everything has to be a video call.” While chatting over video is great and it allows us the opportunity to see each other and share screens, it also confines us to a single spot.
If your meetings are able to be taken via phone and not video, jump on that opportunity every once in a while. Throw in some headphones and take a walking meeting outside. The benefits are great. It will help you get up and move around, and walking is proven to help you think!
Schedule your day
When working from home, it can be very easy to get distracted. While breaks are beneficial and welcome, distractions like social media, TV or house chores can easily consume your day. Making a schedule at the beginning of your day will help minimize the distractions, especially if you have kids.
First, communication is key. If you have children or family members that need your attention during the day, communicate and set clear upfront expectations of when you will be available. This will help minimize disruption.
Next, fill your calendar up! When you have pockets of time during the day, add tasks on your calendar to specify what you are doing. You can block 30 minutes for lunch; an hour window for working out; or if you have kids, time to help them with their school work. Share this schedule with yourself, your family and your team so everyone can see when you’re working and when you’re not. Circumstances are different now, and it’s ok if you don’t work your normal 9-5 hours.
Last, we all know that things happen that are beyond your control. But, if you communicate clearly and outline your day, you will be able to control your time as much as possible.
Breaks are Ok and Welcome
Since working from home, many of us have found ourselves working more. With your laptop sitting only feet away, it is easy to pick it up and do some work while watching TV at night or after you put the kids to bed. They need to feel like you have to be working, or the thought of “I can spend 30 minutes on that and knock that out” have to stop.
Breaks are ok and welcome. There will likely never be another time where all of your family is together in the same house as much as this stay-at-home order. Make sure you take full advantage of it. Instead of taking lunch at your desk, eat lunch with a family member. Is the weather nice in your area? Take a 30-minute walk or bike ride in the afternoon. Spend the night playing games or watching a movie. Taking breaks and stepping away from the screen will ultimately make you more productive.
INDIANAPOLIS, IN (JUNE 8, 2019)– PERQ has been awarded a Top Workplaces 2019 honor by The Indianapolis Star. The list is based solely on employee feedback gathered through a third-party survey administered by research partner Energage, LLC, a leading provider of technology-based employee engagement tools. The anonymous survey measures several aspects of workplace culture, including alignment, execution, and connection, just to name a few.
“Top Workplaces is more than just recognition,” said Doug Claffey, CEO of Energage. “Our research shows organizations that earn the award attract better talent, experience lower turnover, and are better equipped to deliver bottom-line results. Their leaders prioritize and carefully craft a healthy workplace culture that supports employee engagement.”
“We are honored to be included in this year’s Top Workplaces and proud that this is our fourth year in a row being recognized by our employees,” says Julie McCorkle, HR Director at PERQ. “We really do take pride in our culture and continue to look for ways to enrich the employee experience at PERQ.”
“Becoming a Top Workplace isn’t something organizations can buy,” Claffey said. “It’s an achievement organizations have worked for and a distinction that gives them a competitive advantage. It’s a big deal.”
PERQ (www.perq.com), a marketing technology company founded in 2001, empowers businesses and the online consumer experience through innovative solutions powered by artificial intelligence. More than 1,000 businesses in the home furnishings, auto retailing and multifamily industries leverage PERQ’s Marketing Cloud and technology to give them more visibility into their digital marketing efforts and sales.
PERQ has been named to the Inc. “500 Fastest Growing Companies in America” list on three separate occasions. In 2019, PERQ won the Stevie Award for Fastest Growing Company of the Year and the 2018 Best in Biz Silver Award for Fastest-Growing Company of the Year. In 2018, PERQ won a Gold Stevie Award for Entrepreneur: Founding Team of the Year in the American Business Awards. PERQ has also been named on the Indy Star Top Workplaces four years in a row (2016-2019).
About Energage, LLC
Headquartered in Exton, Pa., Energage is a leading provider of technology-based employee engagement tools that help leaders to unlock potential, inspire performance, and achieve amazing results within their organizations. The research partner behind the Top Workplaces program, Energage has surveyed more than 57,000 organizations representing well over 19 million employees in the United States.
Best Buy veteran brings over a decade of experience helping home furnishing retailers increase sales; tasked with expanding reach of company’s AI-driven technology for increasing online engagement, conversion and sales.
[/vc_column_text][vc_empty_space][vc_column_text]Indianapolis, IN – April 1, 2019 –Best Buy veteran Ezi Irizarry has joined PERQ as Enterprise Business Development Director for its home furnishing division. PERQ serves 175 clients in the home furnishings industry with its suite of AI-driven technology solutions that help power the consumer experience and increase online engagement, conversion rates and in-store sales. Irizarry will be focused on evangelizing PERQ’s unique value proposition and expanding the company’s reach in one of its key markets.
“Ezi has a long and impressive track record of providing home furnishing retailers with solutions that move their businesses forward in today’s challenging digital-first marketplace,” said PERQ National Sales Director, Doug Stump. “We are excited Ezi has joined the team and know his relationships will help more retailers in the furniture industry adopt and utilize PERQ to make their sites and businesses more competitive and more successful in an ‘Amazon’ universe.”
Irizarry spent over a decade at Best Buy where he created programs that leveraged deep data and unique marketing and incentive initiatives to drive traffic into home furnishing stores, dramatically increasing sales; and, as ecommerce altered the landscape, his efforts focused on fortifying the viability of these brick and mortar businesses.
“I am very pleased to join the terrific team at PERQ. They are innovating the home furnishings industry like no other,” said Irizarry. “PERQ helps retailers quantify and engage every visitor who comes to their websites so that the sales teams can build a relationship with them while they shop from their homes. And, they are the only company in the industry that can prove that they generated in-store revenue from the consumers that shopped online. I am excited to start helping more retailers realize the significant benefits that PERQ offers.”
The PERQ Marketing Cloud for home furnishing retailers is a first-ever integrated suite of AI-driven technology products and extends the power of PERQ’s data-rich, AI-driven shopping tools with the addition of comprehensive, personalized digital marketing solutions, targeting shoppers across the entire research phase. It also includes a mobile and web-based CRM system specifically designed to help home furnishing retailers easily manage in-store sales flow and gain complete transparency into specific website behavior of leads so that sales personnel can build relevant relationships with prospects before they come into the store. PERQ’s Marketing Cloud also helps furniture retailers optimize their digital advertising strategy and get 100% transparency into their online spend, including overall revenue from consumers that engaged with online advertising and the store’s website before buying. Easy-to-use, implementation of PERQ’s products is completely turnkey.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][vc_column_text]About PERQ
Founded in 2001, PERQ (www.perq.com) solutions are used by more than 1,000 businesses in the home furnishing, auto retail and multifamily industries. PERQ’s artificial intelligence-powered digital marketing software helps clients better engage with consumers, capturing unique user data that is leveraged in personalized marketing campaigns to increase conversion and sales. PERQ’s brands have been named to the Inc. 500 Fastest Growing Companies in America list on three separate occasions. PERQ won the Gold Stevie® Award for lead generation software and Product of the Year in the Big Business Awards (2017). In 2018, the company won the Gold Stevie® Award for Entrepreneur: Founding Team of the Year and a Best in Biz Silver Award for Fastest-Growing Company of the Year – Medium. PERQ has also been named on the Indy Star Top Workplaces three years in a row (2016, 2017, 2018).
[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]We’re always trying to better the consumer experience — obviously for the shoppers perusing different websites, but also for our clients as well. While we’d love to say PERQ is an expert at everything, realistically, we’re not. No one is, really.
We’re not a jack of all trades, but rather, experts at providing the best online consumer experiences possible: sleek, interactive and more importantly, helpful. That’s what we do and that’s exactly what we’ve come to be known for.
Now, we realize that we can’t personally provide every feature imaginable in our product — but there’s software out there that can fill in those gaps and make the experience more complete for everyone.
Sure, you could attempt to create a new CRM or create a new financing tool, but those things are already being done extremely well by other companies. Why reinvent the wheel? Instead, consider partnering with organizations that have similar goals in mind and who can provide “best in breed” for the gaps trying to be filled.
How do we know this is a viable option? Because we’ve personally discovered that developing partnerships has been instrumental in how we’re able to fill in gaps for ourselves and for consumers.
For example, PERQ’s Online Guided Shopping Solution recently partnered with Who’s Up, a full featured retail ‘up system’ and CRM (customer relationship management) tool catered to the furnishings industry.
Not only does our product become more valuable for our customers (the furniture stores) because of the addition of these features, but their product is being leveraged and that ultimately helps our clients to succeed. Everyone wins!
One thing to keep in mind is that your company and the partnering company don’t have to be the only ones who benefit. Consumers can benefit just as much from various partnerships.
If the goal (for both companies) is to identify and solve a customer pain point, that makes the partnership all the more valuable. One great example is how we leverage Yelp API for our multifamily experiences.
As you probably already know, Yelp is a site that publishes crowdsourced reviews and ratings for restaurants, retailers, grocery stores and other business establishments. Their ultimate goal is to ensure that consumers are able to make the best decisions based on the crowd-sourced information that’s available to them.
If you’ve ever searched for a place to live, chances are good that you’ve found yourself on Yelp or any other review site to get a solid grasp of all the great things your future neighborhood has to offer. Practically world-wide, Yelp is synonymous with reliable ratings and reviews. Why would we even make any sort of attempt to replicate this type of service when a one already exists?
Yelp is already a trusted source for millions of people. That being said, Yelp’s API has been integrated into aspects of PERQ’s Online Guided Leasing Solution. When future renters are looking for an apartment, they’re looking at the amenities of the surrounding neighborhood.
By “partnering” with Yelp, we’re helping multifamily properties assist prospective renters with their ongoing research. It’s a win-win for both parties. Yelp wins because their services are being utilized and they’re helping consumers with their research, and WE win because we’re helping our multifamily properties help future customers with THEIR research.
“When future renters are looking for an apartment, they’re looking at the amenities of the surrounding neighborhood.”
There are so many SaaS organizations that want to be able to say “we do it all” — but that just isn’t realistic. When you spread yourself too thin, with a variety of different goals, you end up producing mediocre products instead of one really amazing product.[/vc_column_text][/vc_column][/vc_row]
[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]Indianapolis-based PERQ takes home the 2018 Gold Stevie Award for “Founding Team of the Year” acknowledging team’s leadership in product innovation, company culture and triple digit growth in 2017
Indianapolis, IN – June 27, 2018 – PERQ’s took home a Gold Stevie® Award for “Entrepreneur: Founding Team of the Year.” The company won for its proven innovation and growth in 2017, including a 300% increase in annual recurring revenues and expanding its Indianapolis-based team by 25%.
PERQ impressed judges with its successful expansion and roll-out of its AI-driven software that enables any website to offer personalized, guided research/shopping experiences. Originally introduced to automotive retailers in 2016 as a way to create better, more friendly online engagement with car buyers, the platform has been successfully rolled out to two other high-ticket verticals: home furnishings and multifamily.
“We share this recognition with our entire team – smart, talented, like-minded individuals that are focused on delivering innovative technology that helps our clients close more deals,” said Andy Medley, CEO and president. “PERQ has come this far because we’ve been fortunate enough to have brought together a group of people who enjoy daily challenges and understand that driving change means rolling up your sleeves and working hard.”
PERQ’s platform is driven by extensive consumer behavior data, and enables high-ticket retailers and businesses a way to bridge the online/offline gap as more consumers seek self-service options. This means, much like an Amazon.com experience, a consumer’s online journey is completely personalized and guided by their individual needs. In addition, websites know and remember who they are, including name, what they are interested in, and offer personalized options each and every time they return to the website to help move them toward a decision and, ultimately, lead them to an in-person visit.
“Today’s consumers are tech-savvy and like to be in control – they want to do most of their research online regardless of what they are shopping for – that means they expect more than an online brochure, and are put off by too many irrelevant banners and calls to action,” said Stephanie Ragozzino, PERQ’s Executive Vice President of Product. “With our online guided shopping solution, websites dynamically adjust to be relevant to the specific needs and interests of each consumer.”
“The nominations submitted for The 2018 American Business Awards were outstanding. The competition was intense, and those recognized as Stevie Award winners should be immensely proud of this accomplishment,” said Michael Gallagher, president and founder of the Stevie Awards.
The American Business Awards are the nation’s premier business awards program. This year, more than 3,700 nominations from organizations of all sizes and in virtually every industry were submitted for consideration in a wide range of categories. More than 200 professionals worldwide participated in the judging process to select this year’s Stevie Award winners.
PERQ (www.perq.com) boosts website conversion through its online guided shopping solution which leverages artificial intelligence to dynamically change existing websites to deliver the next best step in each buyer’s shopping journey. As experts in online consumer engagement and behavior, PERQ leverages over 10 million consumer data points, along with real-time visitor behavior.
Founded in 2001, PERQ solutions are successfully used by more than 1,000 businesses in the home furnishings, auto retailing and multifamily industries. Its brands have been named to the Inc. “500 Fastest Growing Companies in America” list on three separate occasions. In 2017, PERQ won the Gold Stevie® Award for lead generation software and Product of the Year in the Big Business Awards.
PERQ Media Contact
Melanie Webber, mWEBB Communications, email@example.com or 949-307-1723[/vc_column_text][/vc_column][/vc_row]