Campaign Tracking in PERQ’s Auto Software4 min read

Felicia Savage Administrator
Felicia Savage is a Content Marketing Specialist and Online Community Builder at PERQ, an engagement technology company that focuses on helping brands generate excitement, educate their consumers, and provide shopping assistance to their consumers using interactive experiences. Follow her @KittyHasFleaz!

Over the last few weeks, we’ve really harped about how powerful of a tool PERQ’s online guided  buying solution is, but we have yet to go over the most useful and arguably powerful aspect of the PERQ Web Engagement platform: Campaign Tracking! Whether it’s during or following the completion of a campaign, PERQ can give your dealership a “behind the scenes” look at how things are performing. Here’s what PERQ’s analytics dashboard can do for you.

CAMPAIGN TRACKING IN PERQ’S AUTO SOFTWARE

CAMPAIGN TRACKING IN PERQ’S AUTO SOFTWARE

Track Where Leads Are Coming From

One of the coolest things you can do when first logging into your analytics dashboard for campaign tracking is find out how consumers discovered your in-store kiosk or microsite.

 

With the help of Custom URLs and source codes, PERQ can track where folks came from prior to filling out their information. Did they discover your microsite through a Facebook Ad? What about through a direct mail piece? PERQ can reveal that information to you in the “Media Response” section on the very “Quick Overview” landing page.

Use Filters To Focus On Priority Leads

We’ve said it before, but it always bears repeating: all leads are important. Of course, there are always going to be leads that are higher priority than others. One reason might be that they’re in the market to buy a car within the next 6 months. Another reason could be that they’re interested in a new car and your dealership recently got some new inventory in.

 

Regardless of what makes these leads priority or not, you have the opportunity to filter through leads and find the types of consumers you’re looking for. Simply go to the “Leads Report” tab and click on “Create Filters” on the upper right-hand side.

Track Number Of Registrants, Inquiries And Purchases

During the length of your campaign, you’ll be able to see first-hand how effective your strategy actually is. In the “Campaign Breakouts” tab, you’ll find the number of: Microsite Visitors, Microsite Registrations, Kiosk Registrations and Vehicles Sold.

 

You also have the option of segmenting your data by Day, Zip Code and even Salesperson; which gives you the opportunity to make important changes mid-campaign.

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