Just like your employees, choosing the right dealership vendors can mean the difference between running a successful business or lagging far behind your competitors. Not only will the right vendors equip you with the most optimal automotive software solutions, but they should be able to help you quickly adapt to the challenges you’ll face tomorrow.
Choosing dealership vendors should be an extensive process that includes the following steps:
1. Determine your Dealership’s Goals.
Outline the areas where you’re underperforming. Perhaps you’re not getting any traffic from your website. Or perhaps you’re getting plenty of traffic, but no conversions. Maybe your sales team needs additional training in the sales process.
Be prepared to clearly state your goals to any and all prospective vendors.
Regardless of what the issues are, after you figure them out, determine the type of outcomes you’d like to see as a result of hiring certain vendors and signing up for automotive software solutions. Be prepared to clearly state your goals to any and all prospective vendors.
2. Assess the Vendors’ Ability to Keep Ahead of Changes.
According to Frost & Sullivan, about 60 to 70 percent of new car sales leads will be generated through digital platforms by 2020. That includes websites, tablets, smartphones, apps, or social media. Ask prospective dealership vendors about the automotive software solutions they’ve been proposing to their clients to adapt to changes in the market.
If they’re not able to provide case studies that show success in this area, keep searching for dealership vendors that can provide that history. With the auto industry constantly evolving, you want vendors who will help you make the transitions you need to make to be successful.
3. Analyze the Solutions.
Can the automotive software solutions you’re seeking be customized to fit your needs? Is it user-friendly? How quickly will your team be able to learn how to use it?
The dealership vendor should be willing to provide thorough demos and training.
These are just a few of the questions you should be asking to determine if it’s a good fit. The dealership vendor should be willing to provide thorough demos and training.
4. Rate Customer Service.
You should be able to rate the dealership vendors’ ability to deliver great customer service before you sign on the dotted line. In addition to assessing their interactions with you, ask for references from previous clients.
While you want the automotive software solutions to be stellar, it won’t matter if the customer service is lacking. You’ll only encounter headache after headache with poor customer service.
Choosing the right vendors is among the essential components of running a successful dealership — especially in the midst of an ever-changing industry.