We like to think PERQ’s software is pretty amazing, and that we’re a cut above the other automotive lead generation tools. And it isn’t just because we know content is king, but because we take content to the next level by using interactive experiences that engage and interact with the visitors coming to websites and generating more auto leads for car salesmen at your dealership.
So, you might be asking: what helps PERQ produce such spectacular results? Well, the short answer is that it acts as an online extension of your sales team. It doesn’t just passively spit information out at consumers, but rather, tailors the online experience to fit their needs in order to have an ongoing conversation with them.
Now that you’ve heard the short answer, let’s explore these reasons further…
Conversion is a Conversation
We’ve said it before and we’ll say it again: LEAD FORMS ARE DEAD. Why? Prospects don’t want to fill out a lead form unless they are at the very bottom of the purchase funnel. Lead forms don’t matter as much to consumers who are just starting the awareness phase of their buying journey. Those are the people that PERQ seeks to include in their two-way communications.
“Static leads and other conversion campaigns are merely pushing content onto website visitors. That’s the equivalent of having someone lecture you.”
Because PERQ understands that consumers are at different stages of the buyer journey, it allows your website to listen to the words AND actions of those different consumers by customizing experiences for them. This is why PERQ is driving such an insane amount of auto leads for car salesmen.
Many times, static leads and other conversion campaigns are merely pushing content onto website visitors. That’s the equivalent of having someone lecture you — and no one wants that! The goal of your website should be more than simply presenting information.
Personalize the Conversation
PERQ allows you to “train” your website (as you would a salesperson) by implementing layers of personalized interactive experiences that generate based on visitor behavior.
Not only does our software LISTEN to what consumers are saying, but it actually tracks and pays attention to what your consumers are doing on your website.
For us, actions speak just as loud as words! PERQ’s software tracks things such as:
- Whether or not visitors have been to your website before
- What pages they’ve visited
- How long they’ve been on the site
- What products they’re interested in
- How soon they are staying or leaving
Once PERQ tracks and determines the different purposes behind a consumer’s site visit, it personalizes the offers and experiences to better fit consumer needs and drive action. Bars, buttons, and banners all drive consumer action because they tailor communications to the individual consumers and their interest and awareness levels.
“Not only does our software LISTEN to what consumers are saying, but it actually tracks and pays attention to what your consumers are doing on your website.”
Who can resist clicking on links to experiences such as “What kind of vehicle is right for you?” and “Coupon for 60% off”? Offers like those are just too juicy not to engage with — or better yet, act on!
More importantly, our platform is creating meaningful connections between the consumer and brands. PERQ provides salespeople with buyer profiles and data insights that allow them to personalize their actual conversations in the showroom. “Training” your website to be an attentive, savvy salesperson is what helps PERQ help your salespeople to excel.
Leading in Leads
PERQ leads in leads because it knows that consumers don’t have to be at the end of their buying journey in order for you to create meaningful interactions with them. PERQ helps create awareness about different products and options, and entices consumers to learn more as they go through your website. Not only do consumers learn more about the brand, but because of PERQ, your brand learns more about its consumers!
To learn even more about what PERQ’s automotive solution can do for your dealership, check out our product page!