It’s time for multifamily to catch up to evolving consumer expectations. For years, other industries have invested in marketing automations and personalization to deliver compelling “made-for-me” buying experiences. By and large, that investment was rewarded with sharp increases in conversions, consumer spend and retention. Consumers, in turn, have grown used… Read More
In our work with multifamily marketers, we’ve noticed four common traits among high performers. For one, they focus on sustainable gains over short-lived stunts or “fixes” that can’t drive marketing performance long-term. Second, they keep a watchful eye over changing market dynamics and adapt quickly to match consumer behaviors and… Read More
Multifamily conferences are a vital aspect in the industry whether you’re multifamily leadership looking for a solution to automate and personalize your renter’s journey or if you’re part of an onsite leasing team looking for support in nurturing prospects through a lengthening rental process. You can always catch PERQ participating… Read More
A guest post by Funnel Leasing on why a commitment to meaningful integrations to drive excellent experience for operators, teams, and renters is essential to the future of multifamily. Gone are the days of walled garden multifamily tech. They weren’t great (for anyone)… Read More
By Lavon Simpson
• Featured
Every quarter, PERQ analyzes tens of thousands of multifamily website sessions and prospect interactions to identify industry benchmarks and trends. Until now, multifamily marketing performance metrics have been incredibly hard to pinpoint, and PERQ’s Multifamily Quarterly Report (MQ for short) is designed to fill that gap. The quarterly cadence is… Read More
By Lavon Simpson
• Featured
We’re big advocates of tech integrations, automations, and open platforms to meet the demands of today’s renters and multifamily marketing teams. With that in mind, we’re committed to building a platform that “plays well with others” — a must-have capability for operating efficiently in today’s environment. Read More
For multifamily marketers, it can be hard to gauge how their marketing program stacks up against industry peers or evolving renter behaviors. What’s the industry average for the goals I’m pursuing? For teams who are “killing it” with lead generation, what’s driving their results?… Read More
Well, he’s done it. PERQ CEO Scott Hill finally went over the edge. To be clear, it was for a good cause. Each year, the United Way of Central Indiana sends 80 local leaders to rappel down the Keystone Group building… Read More
The Multifamily industry, like many other industries, is always evolving. One aspect that remains constant is multifamily properties’ desire to provide their prospects with a seamless renter’s journey and discover the best solutions to do so. To ensure you are providing your prospective renters with the best journey possible, let’s… Read More
By Lavon Simpson
• Featured
