Authors / Lavon Simpson

Lavon Simpson

Director of Digital Marketing

Lavon has been with PERQ for over 5 years and is the Director of Digital Marketing. With over 10 years of marketing experience, she is responsible for the strategy and execution of lead generation and digital presence with the main focus of fueling PERQ’s growth. Lavon lives in Indiana with her husband and two children. In her spare time, she enjoys spending time with her family and catching up on her reading.


A chart the represents how Marketing Automation personalizes the Renter Journeys

PERQ Launches Multifamily’s First Standalone Marketing Automation for Personalized Renter Journeys

It’s time for multifamily to catch up to evolving consumer expectations. For years, other industries have invested in marketing automations and personalization to deliver compelling “made-for-me” buying experiences. By and large, that investment was rewarded with sharp increases in conversions, consumer spend and retention. Consumers, in turn, have grown used… Read More

Lavon Simpson By Lavon SimpsonFeatured, Product Updates