articles written by Kristy Esch

by Kristy Esch

Conventional wisdom is that dealer websites are used primarily by existing customers – not true: 74% of websites visitors are new to dealership;...

by Kristy Esch

Fear of making a misstep is common in many industries, and the multifamily rental space is no different. However, embracing digital marketing...

by Kristy Esch

When weather forecasters predicted a big snowstorm for Davenport, Iowa, on February 9th, John and Edie Gross, were hoping bad roads wouldn’t...

by Kristy Esch

Consumers who walk into your showroom probably found your business online first. Does your company track online sales conversions? Use your...

by Kristy Esch

Auto dealership partnerships with third-party tools and widget providers can give your business an innovative edge on the competition by adding value...

by Kristy Esch

Indianapolis, IN – January 23, 2018 – Website providers in the home furnishings industry now have the opportunity to partner with PERQ to offer...

by Kristy Esch

Is there anything worse than having to find a new apartment? Many renters will stay in places they don’t love just to avoid the massive change that...

by Kristy Esch

By creating a connected online experience, retailers can attract valuable consumers during the research phase and convert them into in-store...

by Kristy Esch

Dealership websites today focus primarily on the transaction and auto buyers who are ready to make a purchase. But are dealers missing out on...

by Kristy Esch

Would you ever offer an in-store furniture shopper a deal on patio furniture knowing they want a coffee table? Or ask them to take a style assessment...

by Kristy Esch

To succeed in the crowded home furnishings marketplace, furniture store marketing companies say retailers must develop a comprehensive marketing...

by Kristy Esch

The age of the Internet presents a difficult conundrum for auto dealers seeking to woo and win the business of local customers. Dealerships are...