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Improving Dealership Website CTAs to Gain Clicks and Conversions
What entices a consumer to click on a Call-to-Action feature on an auto dealership’s website? Is it the color of the button? The position of the...
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Getting into the Minds of Today’s Car Buyers
Today's car buyers prefer a hands-off sales approach when shopping for a new car, but they still want a good trade-in value and the best price....
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Today’s Consumer Prefers Talking to a Computer Over Your Salesperson
Shoppers prefer to do most of their research online for big purchases, before ever stepping into a showroom or leasing office to talk to a...
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Press Release: Majority of Visitors to Auto Dealership Websites Are Brand New Prospects, According to New Study from PERQ
Conventional wisdom is that dealer websites are used primarily by existing customers – not true: 74% of websites visitors are new to dealership;...
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Why Apartment Managers Shouldn’t Be Afraid to Test Innovative Digital Marketing Ideas
Fear of making a misstep is common in many industries, and the multifamily rental space is no different. However, embracing digital marketing...
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PERQ’s 2017 $25,000 FATWIN Winner Announced
When weather forecasters predicted a big snowstorm for Davenport, Iowa, on February 9th, John and Edie Gross, were hoping bad roads wouldn’t...
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Use Online Data to Prove In-Store Sales
Consumers who walk into your showroom probably found your business online first. Does your company track online sales conversions? Use your...
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How Auto Dealership Partnerships Benefit the Industry
Auto dealership partnerships with third-party tools and widget providers can give your business an innovative edge on the competition by adding value...
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Press Release: PERQ Develops Partnership Program with Website Providers in Home Furnishings Industry to Enhance Online Guided Shopping Experience for Consumers
Indianapolis, IN – January 23, 2018 – Website providers in the home furnishings industry now have the opportunity to partner with PERQ to offer...
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Why Property Websites Should Act Like Your Best Leasing Agent
Is there anything worse than having to find a new apartment? Many renters will stay in places they don’t love just to avoid the massive change that...
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Create an Online Sales Conversion Funnel for Furniture Customers
By creating a connected online experience, retailers can attract valuable consumers during the research phase and convert them into in-store...
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How Auto Buyers Prefer to Shop Online
Dealership websites today focus primarily on the transaction and auto buyers who are ready to make a purchase. But are dealers missing out on...