Whether it was before or after entering the automotive industry, you’ve probably heard the saying, “Presentation is everything,” at least once in your lifetime. And it’s true! Presentation really is everything — especially in an industry that’s as competitive as automotive.
When consumers begin searching for a new vehicle, they narrow it down to just a few different dealerships. Often times, their decisions are based on a number of factors: special offers, financing, inventory, overall customer service, and last (but not least), their website. There are actually still quite a few dealers whose websites aren’t in the best shape they can be — and believe it or not, it’s often because of the writing!
Poorly written product and service descriptions can have a major impact on how often consumers make inquires and how often they visit your dealership.
Poorly written product and service descriptions can have a major impact on how often consumers make inquires and how often they visit your dealership. Because cars are such a huge investment, consumers want to make sure their hard-earned income goes to a dealership that’s completely legit. Not only do you want consumers to have access to all the information they need, you want them to trust you.
On Feb 19th, 2015, we partnering with wordsmith and Metonymy Media founder, Ryan Brock (@ryanbrock) for our aptly titled webinar, “Learn to write automotive vehicle description pages that people will actually read!” to help dealers to:
- Understand how good writing drives action in car buyers
- Identify the pitfalls of standard VDP descriptions
- Get specific tips to improve your descriptions