Reopening Strategies for Apartment Communities During COVID-19

By: Kristy Esch

Known for her many years of writing long and short form articles for the multifamily industry. Her amazing writing continues to shine in other industries.

We’re ready to get back to a new normal. States, cities and local counties are taking a phased approach to opening back up and this has impacted how apartment communities will operate now and into the future. Multifamily properties are creating phased apartment reopening strategies; improving communication with their teams and residents, while making sure everyone stays safe; and deciding how they start to begin in-person apartment tours again.


As life changes from week to week (and sometimes day to day), each apartment community has had its own set of unique challenges, but they’re relying on each other for advice. 


As part of our recent virtual panel, Reopening for In-Person Tours, we talked to three experts from multifamily property groups — Jamin Harkness, EVP and Partner for The Management Group, LLC; Heidi Jehlicka, Senior VP of Marketing & Employee Development of Bainbridge Companies; and Steve Ostipow, Director of Marketing at Drucker + Falk, LLC — to share how they’re approaching life after lockdown.


The panelists all agree that properties should be treated individually when planning reopening strategies, and teams need to be ready to pivot and be nimble to unique renting situations that may occur. Additionally, apartments should be ready to keep video touring or self-guided touring available since prospective renters are still looking for options to see your property on their own time and schedule. 


During the discussion, 40% of property representatives who took our poll said they’re still not sure when they’d be re-opening the leasing office to the public and residents, while 25% said they already had. Rounding out to 10% each: Within the next week, within two weeks, within the next month, and more than a month.


While reopening varies widely, 80% agreed that offering multiple types of tours, whether that’s self guided physical tours, live video tours, virtual 360 tours and pre-recorded tours, will still be options for prospective residents for the inevitable future. 


Our panelists say video and giving prospects multiple options for touring is here to stay. 


Panelists Offer Apartment Reopening Strategy Tips

Watch our video below to hear the full conversation on reopening strategies for apartment communities and the success these three property groups have seen during the pandemic.



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