Press Release: PERQ Teams With Who’s Up to Deliver Home Furnishing Retailers Best-In-Class Lead Generation Combined with Industry-Leading CRM

By: Felicia Savage

Indianapolis, IN – April 12, 2018 – PERQ, experts in online consumer engagement and behavior, and Who’s Up, a full featured retail ‘up system’ and CRM (customer relationship management) tool for managing leads and in-store customers, today announced a strategic partnership. PERQ is now the exclusive seller of the Who’s Up product and promises to empower home furnishing retailers with the tools they need to convert their increasing volume of web leads into showroom sales.


PERQ’s artificial intelligence-driven online shopping solution is able to boost website conversions for furnishing retailers by helping website visitors make shopping decisions that guide them down the purchase funnel and into showrooms.


PERQ’s interactive, personalized online experiences enable independent home furnishing retailers to compete with big brand online shopping experiences through personalized quizzes, assessments, shopping tools, welcome guides, appointment schedulers and more.


On average, furniture retailers report that adding PERQ to their website increases the time consumers spend on their site 3X, while the average lead lift is 1,646%.


“Increased lead volume makes a CRM tool — something many furniture retailers have not fully embraced — a ‘must have’ for managing leads and sales processes to maximize results,” says Scott Hill, PERQ’s Executive Chairman and Co-founder. “Partnering with Who’s Up, the industry-leading CRM solution, is a natural fit and a win-win for our clients.”


“Since working with Who’s Up, we have been able to manage our sales staff and leads much more effectively. By adding PERQ’s online guided shopping solution to our website, we have now dramatically increased the lead conversion from our website,” said Josh Hudson, President of Sarasota, FL-based Hudson’s Furniture. “I am excited to see a partnership form between these two companies to craft an excellent combined solution that can lead to even better results.”


Who’s Up is a mobile and web-based up-system and contact relationship manager (CRM) designed for home furnishing retailers to manage their in-store sales flow. The software includes rich performance reporting tools to help retailers provide a great customer experience and increase sales conversions.


“Lead follow up is the pain point we’re on a mission to help our clients solve – and teaming with PERQ to enable their online leads to flow directly into our CRM, means we’ll not only be able to better help clients manage their leads but also enable them to monitor and measure performance,” said Brad Eaton, Co-Founder of Who’s Up. “Closing the information gap between online and offline sales processes will give our joint clients an edge over their competition.”


To learn more, visit PERQ during High Point Market (April 14-18) at RRC Plaza Suites 1-527 #10, Floor 1; or Who’s Up at Booth #36.


About PERQ


PERQ (, boosts website conversion through its online guided shopping solution which leverages artificial intelligence to dynamically change existing websites to deliver the next best step in each buyer’s shopping journey. As experts in online consumer engagement and behavior, PERQ leverages over 10 million consumer data points, along with real-time visitor behavior.


Founded in 2001, PERQ solutions are used by more than 1,000 businesses in the home furnishing, auto retailing and multifamily industries. Its brands have been named to the Inc. “500 Fastest Growing Companies in America” list on three separate occasions. In 2017, PERQ won the Gold Stevie® Award for lead generation software and Product of the Year in the Big Business Awards.


PERQ Media Contacts

Melanie Webber, mWEBB Communications, or 949-307-1723

Cassandra Cavanah, mWEBB Communications, or 818-397-4630