Muhammad Yasin Named PERQ’s VP of Marketing Award-winning, Indianapolis-based technology firm promotes Yasin after four successful years as Director of Marketing & Demand Generation.
Indianapolis, IN – September 21, 2017 – PERQ , experts in online consumer engagement and behavior, today announced the promotion of Muhammad Yasin to Vice President, Marketing. Yasin joined PERQ as Director of Marketing & Demand Generation in 2013 with the mandate to rebrand the company from a technology-enabled services organization into a game-changing web engagement technology platform.
Since then, he has helped build PERQ into an award-winning brand that has consistently met and exceeded its revenue, marketing and sales goals.
“Helping rebrand a 12-year-old company was no small task, but Muhammad not only enabled us to make the transition without a hitch, but also has helped expand our brand recognition into key verticals such as automotive, home furnishing and multi-family housing,” said Andy Medley, co-founder of PERQ. “Muhammad has distinguished himself not only with his incisive marketing vision, but also his ability to manage, lead and inspire his team who consistently deliver great results.”
As Director of Marketing & Demand Generation, Yasin has generated quantifiable results: 70% of PERQ’s total software sales are now attributed to the qualified leads generated by his marketing team and the brand is increasingly recognized as one of the most innovative web engagement providers in multiple verticals.
PERQ is revolutionizing the way industries, especially high-ticket, high-touch businesses like automotive and home furnishing, engage with consumers online, personalizing their research and shopping experience and converting them to in-person buyers.
As VP of Marketing, Yasin will continue to drive demand generation and volume of qualified leads, while maintaining the company’s high levels of retention and referrals through continuous improvement of the entire customer lifecycle.
In addition, Yasin will work closely with PERQ’s executive team to shape the company’s overall vision and will be responsible for developing and implementing a marketing strategy that insures PERQ reaches its long-term goals.
“We are lucky to have Muhammad on our team. His leadership fits our culture perfectly – somebody who is seeking to improve what he does every single day, and who cares about delivering our customers the best possible services, while also helping his team grow in their roles,” said Medley.
PERQ ( www.perq.com ), a marketing technology provider, boosts website conversions by creating and delivering interactive experiences to the right consumers at the right time. Founded in 2001, PERQ solutions today are used by more than 1,000 businesses across the United States. PERQ’s brands have been named to the Inc. “500 Fastest Growing Companies in America” list on three separate occasions, and FATWIN Web Engagement is a 2017 Gold Stevie ® Award winner for lead generation software.