How do you leverage your website to enhance the customer experience and convert more online leads into sales? In this episode of The Bridge Podcast, Andy Medley and co-host Muhammad Yasin discuss digital sales training for home furnishings teams with Bryan Scott, President of Big Sandy Superstore, a one-stop-shop for home furnishings with 21 locations and counting.
As president of one of the nation’s fastest-growing retailers, Scott has a unique perspective on growing a business within a shrinking industry. “The website is more important than ever, it starts that consumer’s journey,” he says. “It is our job to collect that customer information to be able to engage with that consumer online.”
Listen in as Bryan shares the secret to Big Sandy’s success and how they leverage cultural incentives and digital sales training on this episode of The Bridge.
The Bridge Season 2 is available wherever you get your podcasts including, Apple Podcast, Google Podcast and Spotify. You can see all of the episodes, on your podcast app of choice, by visiting this link.
Resources and Links Discussed
Additional Home Furnishings Resources
- Listen in on how to embrace digital marketing as a Home Furniture Retailer.
- Find out how PERQ’s Virtual Consultation Scheduler can help Retailers connect with shoppers.
- When considering your digital sales process, here are 5 tips to keep in mind.
- Turn your website visitors into in-store traffic with PERQ’s marketing cloud for home furnishings stores.