It’s a given that every dealership wants to be successful and sell more cars. But more importantly, they want to be able to cater to all of their consumer’s needs.
Whether you’ve been in business for 50+ years or you’re a new kid on the block, being able to understand and “get” your dealership consumers is challenging.
Your consumer’s personalities and lifestyles are complex — and as if that wasn’t enough, they’re constantly evolving.
Even though your consumer base might change over time, your area or neighborhood still possesses consumer archetypes that best represent the general demographics and behaviors of your buyers.
“Your area or neighborhood possesses consumer archetypes that best represent the general demographics and behaviors of your buyers.”
Out of these archetypes, you can develop buyer personas to gain a better understanding of community demographics in order to better cater to online visitors and those who visit your showroom.
So, how do you get started? Here’s a useful consumer persona worksheet for you to fill out. Answer the questions listed to the best of your ability using a mix of CRM data, general demographics (often found on your local government website) and observed behaviors based on in-store consumer interactions.