3 Ways to Make the Most of Your Dealership Vendor

By: Felicia Savage

Things should be looking up for America’s car dealers. Last year, consumers purchased more than 17.5 million cars and light trucks — a 5.7 percent increase over the previous year, according to the Wall Street Journal. But the question is, what share of the $570 billion in new car sales have you been able to snag?


It’s not enough to rely on an improved economy to boost your sales — especially with consumers doing most of their research online before they ever enter a dealership showroom. You need the tools to ensure that your car dealership has the reach and reputation to pull in more customers.

Naturally, you don’t need to do all of this alone. Most of the heavy lifting can be taken care of by partnering with a dealership vendor. You just need to know how to make the most of the services they’re providing.

Here are some ways you can leverage the power of your dealership vendor to improve your business’ reach and reputation.


  1. Enhance your Website.Consider your website the first impression a buyer will likely have of your auto dealership. If it’s been awhile since you’ve given it a redesign, consult a design professional that understands the challenges and requirements of the automotive industry. Your website should never look out of date. And aside good design, it should also be functional — enabling you to quickly update it to reflect your latest inventory.
  2. Hone your Lead Generation.Provide visitors to your site an engaging experience that not only provides entertainment value, but gives you the tools to produce an effective lead generation solution. Using engaging dealership software, insert interactive experiences (including tools and calculators) throughout the site to engage visitors. Additionally, you can further your reach by encouraging buyers to post their quiz results on Facebook and other social media channels. Your dealership vendor should be able to recommend the best solutions designed to nurture your leads at various points of their buying process.
  3. Provide Value to your Audience.Even after you’ve collected a substantial amount of leads, your engagement with those prospective buyers shouldn’t come to an end. It’s important to regularly provide your audience with valuable information and offers that they ‘ll find valuable. Based on the interests these buyers previously expressed through their interactions, you can hire email marketing specialists to keep them engaged after their initial interactions with your dealership. The more tailored the messages, the more your customers and potential customers will respect you.

With the right partnerships and tools, you’ll be on your way to boosting your car dealership’s reach and reputation — assuring that you can get your share of the growing market.


Wanna learn about more ways to engage with prospective buyers? Learn more here!