The automotive industry is competitive… really competitive. There are a TON of dealerships out there with the same inventory, the same services, and that perhaps have the same level of customer service as your dealership. That said, proving your value to consumers can be very challenging! How can you draw more attention to your dealership, so that you can get them into your store and sell more cars?
Boosting your knowledge of PPC (or Pay-Per-Click) advertising can really help your dealership reach the types consumers you want:
Incorporating any form of digital media into your marketing strategy can help you keep up. A well designed website and social media pages allow your dealership to improve your credibility and reach broader audiences.
Boosting your knowledge of PPC (or Pay-Per-Click) advertising, however, can really help your dealership reach the types consumers you want: Families in the market to buy a car; with an household income range of $X; and who live within a 10 mile radius of your dealership. Pretty cool, huh? You might be wondering why there aren’t dealerships who aren’t already doing this? Well, the main predicament dealerships have is that they’re inexperienced in the area. Often, they don’t know about the best ways to go about it successfully; thus making it worth their time and money.
So, how CAN you make automotive PPC worth your time and money?
On January 22, 2015, PERQ partnered with Entrepreneur and PPC Expert, Kristen Nicks for “Automotive PPC Bootcamp;” a webinar that’ll help your dealership better evaluate your overall PPC strategy. During the webinar, you’ll learn how to:
- Better evaluate the effectiveness of your dealer’s PPC vendor.
- Easily identify high ROI auto PPC keywords
- Tell when it’s the right time to bring your dealer’s PPC efforts in-house.