Best Value, Good Sleep Matter Most to Mattress Buyers

Best Value, Good Sleep Matter Most to Mattress Buyers

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” background_image_as_lanattern=”without_pattern”][vc_column][vc_column_text]Like most mattress buyers, getting a good night’s sleep is important to 53-year-old Dede Davis. When she feels sleep-deprived, Davis says she tends to overeat, lacks energy and stumbles through the day in a brain fog.

 

When she bought her queen-size mattress, Davis says she knew the type of mattress she wanted and shopped around for the best price. “I wanted a memory foam, because my sister had one and I had used her bed at one time. I just loved it,” Davis says. “I wanted something at least mid-level, if not a little bit higher, because I think good mattresses are worth the investment.”[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][vc_column_text]An analysis of more than 500 shoppers who recently engaged with PERQ’s mattress assessments across their client websites found 76% of shoppers preferred getting a good price with the best value, versus only about 18% who wanted the cheapest option. The analysis also found nearly 60% of online mattress consumers aren’t ready to buy now, but are merely gathering research to find the best value.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][vc_column_text]

How Much a Mattress Costs Matters, But How Does It Feel?

[/vc_column_text][vc_empty_space][vc_column_text]While getting a good price with the best value was most important to Davis, she also needed to know the mattress felt good while sleeping so she visited a few home furnishings stores to test them out.

 

“I guess we’re all tactile people, but I just can’t imagine buying a mattress online without knowing how it would feel underneath me,” Davis says. “You’re stuck with it for 10 years or more.”[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][vc_column_text][/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][vc_column_text]Unlike Davis, 50-year-old Andrew Hamaker didn’t test out any mattresses and conducted most of his research online. “I didn’t go and lay on the mattress, and say this is the one I want. I had narrowed it down to a specific brand, a specific model,” says Hamaker, who bought a Sealy Posturepedic California king bed from Kittles.

 

“I am happy with it,” he adds. As a certified public accountant who runs his own business, Hamaker is always interested in getting the best value but he’s also willing to pay more for a better mattress. “Most people get on it and think it’s too hard. It’s not a soft, cushy bed, but it’s better for my back.” Before buying his next mattress, Hamaker expects today’s home furnishings websites with advanced AI technology will save him time by narrowing down his preferred style.[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][vc_column_text][/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][vc_column_text]A recently purchased new mattress felt great to 32-year-old Ashley Paris, but not so much for her husband. After agreeing to a 14-day home trial of a king-size Restonic Biltmore mattress, Paris had to exchange it. “We tried it and after two days, my husband couldn’t move his head. I loved it. It was too soft for him, but perfect for me,” Paris says.

 

While it took several trips to the mattress store to find the best fit for the newlywed couple, Paris says it was worth the hassle to find the right mattress even though the replacement cost less and the store owner gifted them a mattress protector to make up the difference in price.

 

Every shopper ultimately takes their own journey to buy the perfect mattress, but most start by conducting research online. Use your website to help them simplify the process by matching their preferences with the best options, and soon they’ll trust you to schedule an in-store consultation.  [/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]

Additional Home Furnishings Resources

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Press Release: PERQ Expands Executive Team to Keep Pace with Triple Digit Growth and Demand for its AI-powered Online Guided Shopping Solution

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Bradley Long appointed Executive Vice President of Sales.

[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]Indianapolis, IN – October 24, 2018 – PERQ, experts in online consumer engagement and behavior, today announced the appointment of Bradley Long as Executive Vice President of Sales. Long brings extensive sales experience to his new role, including a decade in the multifamily sector, one of three key verticals PERQ is targeting with its award-winning artificial intelligence-driven SAAS solution. PERQ’s online guided shopping solution boosts website conversions by dynamically delivering the next best step in each buyer’s shopping journey and is currently used by over 1,000 businesses in the automotive, multifamily and home furnishing verticals.[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][vc_column_text]

“Since launching our online guided shopping solution, PERQ’s new client base has grown by over 70%, resulting in triple digit revenue growth year-over-year,” said Andy Medley, CEO and co-founder at PERQ. “All this expansion means increased complexity in the business and our go-to-market strategy. Brad has not only led sales teams in other fast-growth marketing technology companies, but also has specific experience in the multifamily industry. And, most importantly, Brad’s core values and leadership style go hand in hand with the culture we have built at PERQ. We are excited to have him on the team.”

 

PERQ’s unique platform empowers websites to deliver on consumer expectations by revamping them to accommodate today’s research-focused consumer who wants to do the bulk of their research online regardless of what they are shopping for. PERQ’s AI-powered solution can be implemented quickly and easily with the addition of a single line of code that instantly re-engineers sites to be more ‘self-serve’, delivering an intuitive, guided shopping experience with individualized messaging to each consumer. The newly crafted shopping path results in more leads, greater engagement and increased sales.

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“I’m excited to introduce PERQ’s powerful AI-driven software to more customers in the multifamily, auto retailing and home furnishing sectors,” said Bradley Long. “I’m looking forward to working with — and growing — the impressive team PERQ has in place, serving not only the current sales channels, but also targeting other high-touch verticals that can benefit from the results PERQ’s online guided shopping solution offers.”

 

Long’s career includes over a decade at Apartments LLC, a leading marketing technology provider to the multifamily sector owned by CoStar Group. While there, Long was promoted to President of Apartment.com, reporting to CoStar Group CEO, and was instrumental in growing Apartments.com’s traffic, customer base and revenue. Prior to this, Long served as Vice President of Advertising and Sales for Knight Ridder’s The Tribune, a leading daily newspaper on the central coast of California.

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About PERQ

PERQ (http://www.perq.com) boosts website conversion through its online guided shopping solution which leverages artificial intelligence to dynamically change existing websites to deliver the next best step in each buyer’s shopping journey. As experts in online consumer engagement and behavior, PERQ leverages over 10 million consumer data points, along with real-time visitor behavior.

Founded in 2001, PERQ solutions are used by more than 1,000 businesses in the home furnishing, auto retailing and multifamily industries. Its brands have been named to the Inc. “500 Fastest Growing Companies in America” list on three separate occasions. In 2017, PERQ won the Gold Stevie® Award for lead generation software and Product of the Year in the Big Business Awards.

PERQ Media Contacts

Melanie Webber, mWEBB Communications, melanie(at)mwebbcom(dot)com or 424-603-4340
Cassandra Cavanah, mWEBB Communications, Cassandra(at)mwebbcom(dot)com or 818-397-4630

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Email First: Why Sales Teams Should Change Lead Follow-Up Process

Email First: Why Sales Teams Should Change Lead Follow-Up Process

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” background_image_as_lanattern=”without_pattern”][vc_column][vc_column_text]Consumers prefer businesses to start a conversation with them by email, no matter which industry you work in. Most people don’t answer phone calls from unknown numbers and would rather communicate by email or text to get more information from your sales team while still in the early stages of buying or leasing.

 

Recent PERQ consumer insights show 70% of shoppers want to be reached by email first. For the home furnishings industry, that number increases to 79%, followed by text (13.5%) and phone (7.5%). [/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][vc_column_text]For those searching on PERQ multifamily property websites, email communication ranks first at 67% versus the phone (22%) and text (11%). Additionally, car buyers also prefer email (64%), but are way more likely to text (29%) than talk to a salesperson over the phone (7%).

 

“No matter what stage of the buying journey they’re in, it’s all about communicating with the customer on the customer’s terms. If a customer says they are more comfortable with email, then you email them back. More comfortable with text, you text them back,” says Frank Lopes, vice president of FB Digital and Forrest & Blake Marketing & Advertising. “What you want to do is try to convert them to the next level of engagement, and you always want to make the engagement as personal as possible.”[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][vc_column_text]

Email Nurturing Keeps Your Company Top of Mind

[/vc_column_text][vc_empty_space][vc_column_text]Nurturing customers using automated email drip campaigns helps continuously engage leads until they’re ready to buy. By emailing potential customers helpful content and incentives, businesses build rapport during the long buying cycle of high-dollar decisions — decisions like purchasing a car, a new mattress or leasing an apartment.

 

“It’s worth it to stay top of mind with your customer,” says Jordan Barrick, vice president of Quality Furniture in Texas. “Sending AI-type emails where it sounds like we’re reading their minds makes it a custom experience.”[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_video link=”https://vimeo.com/297746053″][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][vc_column_text]Leveraging the lead information collected through the interactive experiences on their website, Quality Furniture sends out personalized, appropriately timed emails for up to three months after a consumer visits their website.

 

Home Inspirations Thomasville in New Jersey also uses AI software and email nurturing to reach website visitors. “We want them to know we’re here to assist,” Owner Ed Massood says. “We do see email as a prime way to communicate with customers. The emails are geared toward their interests, scheduled and designed around the timeline the customer submits when on our website. It has to be personal — that’s what makes it work.” [/vc_column_text][vc_empty_space][/vc_column][/vc_row]

Data Shows Pet-Friendly Rental Properties in Demand

Data Shows Pet-Friendly Rental Properties in Demand

Ever tried to bathe a big dog in an apartment bathtub or corral a squirrel-chasing pup in an unsecured outdoor area in your apartment community? If so, you know the struggle is real. With more renters owning pets, multifamily companies are building pet friendly rental properties to make their residents’ lives easier.

 

(Photo Above Courtesy of Kelley Shannon | The Rixey in Arlington, Virginia, offers renters a dog washing station on site.)

 

That’s good news to pet owner Monica Hamaker, who currently lives in an apartment community with no pet amenities in Michigan. Even simple pet perks, such as a fenced-in area to walk her 68-pound Labrador mixed-breed rescue or an outdoor spray hose to wash his muddy paws, would be a big help, she says.

 

“Dog washing stations would be amazing! I hate having to wash him in our own bathtub,” says Hamaker, who had to buy a removable shower head to bathe her dog in the apartment bathroom. “Washing him outside would be so much easier.”

 

Are you keeping your property’s pet owners happy? More than 68 percent of U.S. households own a pet, according to a 2017-2018 National Pet Owners Survey, and more than one-third of prospects looking for an apartment say they have a pet, according to an analysis of 14,261 consumers who interacted with PERQ’s online guided shopping solution.

 

Here’s a look at a few tail-wagging ideas for pet-friendly rental properties:

 

Pet Spas

 

Pet-friendly amenities are an absolute must for The Bozzuto Group, which manages multifamily properties in several cities, including Chicago, Washington, D.C., and Atlanta. Its pet perks include grooming stations with large stainless-steel tubs and blow dryers.

 

“In these urban markets, pets are a big part of people’s lifestyles,” says Kelley Shannon, Bozzuto’s Vice President of Consumer Marketing. “What we’re trying to do is create a place they call home, where they feel like they fit in. If you don’t welcome their pets, then I don’t think we’re delivering a true sanctuary.”

 

Bark Parks

 

To compete in the “amenities war” among multifamily property owners, Mark Avis, President & CEO of Regency Multifamily says it’s important to understand what residents want and cater to their needs. In addition to offering resort-like pool areas, game room golf simulators and café internet bars, Regency added professionally designed dog parks with AstroTurf to keep residents’ pets from getting muddy.

 

“It’s something we’ve done at a couple of properties and it’s been a big hit,” Avis says. “We are always looking for things we think our residents will enjoy.”

 

(Video courtesy of The Bozzuto Group)

Yappy Hours & Social Settings

 

 

Some multifamily properties managed by The Bozzuto Group also offer dedicated yappy hours for pets and their owners to mingle, including a pool party at the end of summer and a Halloween costume party. “Those are really popular,” Shannon says.

 

The dog parks at Regency Multifamily create a social atmosphere for all to enjoy, Avis says. “It becomes the social focal point of the community, where people really enjoy coming out there, whether they have an animal or not.”

 

Pet friendly rental properties are appealing to renters. Consider making your properties a little more appealing to those prospects with furry companions.

 

Press Release: PERQ Closes $5 Million Funding Round to Accelerate Expansion of Company’s AI/SAAS Solution

Press Release: PERQ Closes $5 Million Funding Round to Accelerate Expansion of Company’s AI/SAAS Solution

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Elevate Ventures led funding, which included additional angel investors from within the Indianapolis silicon corridor and tech community; investment will fuel expansion of PERQ’s innovative online guided shopping solution to multiple verticals.

[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]Indianapolis, IN – October 15, 2018 – PERQ, experts in online consumer engagement and shopping behavior, today announced it closed a $5 million funding round to fuel the expansion of its award-winning Artificial Intelligence-driven SAAS solution for big ticket retailers into multiple verticals. The funding comes exclusively from Indianapolis technology leaders and is led by Elevate Ventures.

 

PERQ’s online guided shopping solution boosts website conversion by dynamically changing existing websites to deliver the next best step in each buyer’s shopping journey. It’s currently used by over 1,000 businesses in the automotive, multifamily and home furnishing verticals where it is generating significant increases in lead generation, closing ratios and gross profits. The solution is driving company growth, including an over 72% increase in new clients and a 170% increase in revenues YOY.

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“This round is especially gratifying as it comes from over nine leaders in our community, the Indianapolis tech corridor – leaders who know how to recognize a game-changing technology when they see it,” said Andy Medley, CEO and Co-founder of PERQ. “This investment will enable us to enter new industries that desperately need an easy-to-implement AI-driven solution that improves the consumer experience, drives traffic in-store and increases profits.”

 

Elevate Ventures participated alongside nine other Indianapolis-based angel investors and investment groups, including Collina Ventures; former executives from T2 Systems; Tim Kopp, former CMO of ExactTarget; and the Co-founders of One Click Ventures. The funding round follows a $1.7 million round in 2016.

 

“PERQ’s solution has a singular position in the market, there really is nothing else quite like it,” said Chris LaMothe, CEO of Elevate Ventures. “PERQ is using AI to drive real, tangible results for retailers and businesses who, until now, have lacked an effective solution for making their websites’ intelligence meet that of their customers. PERQ’s business ethos, management and technology teams are top notch, and we are proud to join with other key members of the Indianapolis tech family in helping bring PERQ’s solution to a wider audience.”

[/vc_column_text][vc_empty_space][vc_column_text][/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][vc_column_text]About PERQ

PERQ (http://www.perq.com), boosts website conversion through its online guided shopping solution which leverages artificial intelligence to dynamically change existing websites to deliver the next best step in each buyer’s shopping journey. As experts in online consumer engagement and behavior, PERQ leverages over 10 million consumer data points, along with real-time visitor behavior.

 

Founded in 2001, PERQ solutions are used by more than 1,000 businesses in the home furnishing, auto retailing and multifamily industries. Its brands have been named to the Inc. “500 Fastest Growing Companies in America” list on three separate occasions. In 2017, PERQ won the Gold Stevie® Award for lead generation software and Product of the Year in the Big Business Awards.

 

About Elevate Ventures

Elevate Ventures is a private venture development organization that nurtures and develops emerging and existing high-growth businesses into high-performing, Indiana-based companies. Elevate Ventures accomplishes this by providing access to capital, rigorous business analysis and robust advisory services that connect companies with the right mix of resources businesses need to succeed long term. To learn more about Elevate Ventures, visit elevateventures.com.

 

PERQ Media Contacts
Melanie Webber, mWEBB Communications, melanie@mwebbcom.com or 424-603-4340
Cassandra Cavanah, mWEBB Communications, Cassandra@mwebbcom.com or 818-397-4630

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