A Guide for Lead Generation and Lead Management Plan Development

A Guide for Lead Generation and Lead Management Plan Development

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” background_image_as_lanattern=”without_pattern”][vc_column][vc_column_text]Similar to your smartphone app that delivers detailed driving directions, retailers can guide consumers on their buying journey with a lead management plan that personalizes the online shopping experience and helps consumers avoid detours.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][vc_column_text]For many consumers, the online interactions they experience matter as much as the final destination. Instead of asking shoppers to follow a road to nowhere, get the conversation started online by using your website to engage consumers with helpful information, and lead them to a thoughtful purchasing decision.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][vc_column_text]

Get Quality Leads with Online Guided Shopping

[/vc_column_text][vc_empty_space][vc_column_text]Websites with AI and other interactive technologies help retailers collect details about each visitor, such as which pages and products they looked at, where they spent the most time, what calls-to-action they clicked on, and how they prefer to be contacted.

 

Online guided shopping software allows consumers to personalize their research through interactive tools, such as trade-in comparison tools on auto dealer websites, mattress assessments on home furnishing websites, and rental expense calculators on multifamily housing websites. The shopper gets helpful information to assist them in making a buying decision, while your sales team gets detailed lead information.[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][vc_column_text][/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][vc_column_text]

Nurture Leads with Personalization and Automation

[/vc_column_text][vc_empty_space][vc_column_text]The best lead management plan requires personalization, optimal timing and a focus on being helpful. Adopting technology to automate lead follow-up doesn’t mean forgoing a personalized approach. Instead, interactive technology captures detailed information about the consumer, which emboldens your team.

 

By tracking customers across multiple touchpoints and delivering helpful content at each stage of the buying journey, your team can have personalized messaging, and even provide incentives to buy the exact item shoppers searched for online.[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_video link=”https://vimeo.com/297746053″][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][vc_column_text]

Improve Conversion Rates with Lead Management

[/vc_column_text][vc_empty_space][vc_column_text]Train your staff on how to incorporate the personal information they gather through AI technology. Create customizable lead follow-up templates for buyers at the top, and even bottom, of the sales funnel. Set delivery timeframes, so the right message gets shared at the right time.

 

The more detailed information you glean about each consumer will ultimately help your sales staff convert more leads to sales.[/vc_column_text][vc_empty_space][/vc_column][/vc_row]

Tailor Your Online Furniture Marketing for Better Customer Service

Tailor Your Online Furniture Marketing for Better Customer Service

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]While most online consumers prefer to shop on their own, they tend to visit websites that are simple and easy to navigate. Shoppers also want answers to their questions and they want to interact with knowledgeable employees if they do need assistance, according to TimeTrade’s 2018 Buyer Experience Survey.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][vc_column_text]A home furnishings website with interactive technology that acts like a personal shopping assistant keeps track of a shopper’s preferences, shows them the next best steps to take, and provides prompt customer service in real time. In fact, the TimeTrade.com survey found that 94 percent of buyers agreed they tend to buy more from a company when they have live interactions with a knowledgeable employee.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][vc_column_text]

Actual Furniture Shoppers Use Online Guided Shopping

[/vc_column_text][vc_empty_space][vc_column_text]A focus group of home furnishings shoppers who tried the PERQ online guided shopping solution on a company’s website found it easy and helpful to find the items they wanted, and to get their questions answered. One shopper said: “The shopping tool allows you to personalize your experience on the website and allows you to save some of the information that you like, along with your own profile information. It saves you time and assists you during the browsing experience.”[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][vc_column_text]furniture ecommerce trends - break image[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][vc_column_text]What’s the bottom line? Home furnishings retailers need to stay on top of digital trends that personally assist shoppers in their search to remain relevant in today’s market, says Jason Pires, CEO of Furniture Branding, a California home furnishings marketing agency. Slapping an inventory list or static brochure on your website does nothing to personalize or narrow the choices for a potential customer.

 

“The technology is allowing you to give a much more personalized experience on a much larger scale,” Pires says, thereby reaching more customers with more products. “Technology allows you to focus on the quality of the products you choose, and it allows you to focus on a tailored experience when you are one-on-one with a client.”[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]

Additional Home Furnishings Resources

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Creating the Best Furniture Retailer Website so it’s a Personal Shopping Assistant, not a Static Brochure

Creating the Best Furniture Retailer Website so it’s a Personal Shopping Assistant, not a Static Brochure

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]Wouldn’t it be nice to just twinkle your nose or snap your fingers and outfit every room in your home with the most stylish and comfortable furniture?

 

Most consumers know shopping for furniture will never be that easy, but creating the best furniture retailer website that acts like a personal shopping assistant can be as bewitching as Siri’s voice on your home automation system.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][vc_column_text]Just as Siri tracks and remembers your preferences, a home furnishings website with smart AI-driven software understands a customer’s individual shopping behavior and helps guide them on the buying journey. It also makes it simple and fun to find that perfect sofa, mattress or dining set for their home.

 

Searching through a home furnishings website that looks like a static brochure with a huge inventory list is just about as enjoyable as browsing the thick furniture catalogs of yesteryear. Use your website to create a more personalized experience that customers will remember.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][vc_column_text]

So, how do we make online furniture shopping fun and memorable?

[/vc_column_text][vc_empty_space][vc_column_text]Today’s furniture shoppers want a quick and easy way to search online, and many home furnishings retailers seek an easy solution to give them what they want.

Artificial intelligence and interactive software make shopping online more intuitive by tracking a shopper’s internet cookies, remembering who they are, what they previously shopped for, and making suggestions on related items that might interest them, says furniture marketing expert Bill Napier.[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][vc_column_text]furniture ecommerce trends - break image[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][vc_column_text]“Our society has the attention span of a gnat!” says Napier, a former CMO for Ashley Furniture. To grab and keep the attention of online shoppers, he says home furnishings retailers need to follow the example of Amazon and other successful online retailers who make it really easy for shoppers to find what they’re looking for — otherwise they’re going to be left behind.

 

“Technology is a roadblock for us,” Napier says. The reluctance by many home furnishings retailers to adapt to today’s e-commerce landscape is contributing to the industry’s downfall. “To me, technology is the only thing that is going to save our industry. It’s going to cut costs, it’s going to improve conversions, and it’s going to improve time on site and store visits.”[/vc_column_text][vc_empty_space][/vc_column][/vc_row]