The Secret Sauce for Online Furniture Retailers to Increase Sales

The Secret Sauce for Online Furniture Retailers to Increase Sales

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521226682387{padding-top: 25px !important;padding-bottom: 25px !important;}” z_index=””][vc_column][vc_column_text]Online furniture retailers that utilize software with online quizzes engage consumers so they share more information and spend more time on the website. Paired with a personalized selling approach, it’s the secret sauce for success.

 

So, admit it. You’ve shamelessly taken one of those silly online quizzes. I mean, who isn’t secretly curious to see which Disney princess or Marvel superhero they really are? People like gaining insight into themselves, especially when it relates to one’s personal style and how others perceive them.

 

Believe it or not, the hugely popular online quiz phenomena may actually be the “secret sauce” for online furniture retailers to increase sales! Taking a quiz on an online furniture retailer’s website has been proven to engage the customer to learn more about their own design style, while simultaneously, giving the furniture retailer personal insight into that buyer’s journey.

 

“People want to tell you about themselves. We want to give them the opportunity to do that,” says Eric Sears, account executive at PERQ, which offers furniture retailers online quizzes to assess a customer’s design preferences, mattress fit or sofa style. By serving up furniture that matches a customer’s tastes, hobbies and current stage of life, a retailer can help narrow down the search funnel and guide the online shopping experience for them.

 

Research also shows the longer a shopper engages with a store’s website, the more likely they are to buy from that store. PERQ research shows interactive experiences increase engagement time from an average of 3 minutes per session to 12 minutes or higher.

 

“Ultimately, what we’re finding is if they have a high level of service on a website, these consumers are more apt to come into your showroom to experience a high level of service there, as well,” Sears says.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237406917{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1531337000086{padding-bottom: 25px !important;}”]

Improve Customer Engagement, Increase Sales

[/vc_column_text][vc_column_text]Customers at Rod Kush’s 7-Day Furniture and Mattress Store in Nebraska really seem to engage with the “What’s Your Design Style?” assessment on the store’s website, says co-owner Troy Kush. After using the PERQ Web Engagement software for 210 days, the store’s web registrations skyrocketed 2,671%, resulting in a 17-percent increase in lead-to-sale conversion.

 

“Surprisingly, people are taking those assessments. I didn’t know if they would or not,” Kush says. “It is really about engagement. If you take the assessment, you are going to start browsing. If they browse our website for five to 10 minutes, we are in their head.”

 

“It is really about engagement. If you take the assessment, you are going to start browsing. If they browse our website for five to 10 minutes, we are in their head.”

— Troy Kush, co-owner, Rod Kush’s 7-Day Furniture and Mattress Store

 

By answering a few quiz questions, such as how you spend your free time and the types of gatherings you prefer to host, the customer gains insight into their own personal style. Is your home artistic or innovative? Is it more comfortable and laid-back where everyone gathers for game day? Or do you host sophisticated dinner parties and wine and cheese nights?

 

The customer uses the quiz as a research tool to learn more about their own style and what furniture works best in their particular household. Online furniture retailers use the information gleaned through the customer’s answers to prepare an effective sales strategy to meet them where they are in life and when they’re ready to buy.

 

“Without our technology, there are anonymous people who are coming onto your website that are potential customers of your business that bounce out without ever giving you their information,” Eric Sears says. “We want to provide more of those leads, as well as insight into that person through that interactive one-on-one style and approach.”[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237414253{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1531337018111{padding-bottom: 25px !important;}”]

Give Customers Research Tools Online, Increase Showroom Visits

[/vc_column_text][vc_column_text]Need to buy a new mattress, and don’t even know where to start? Is your mattress just old, or do you want to improve your sleep? How about those nagging back pains you wake up with every morning? Is an innerspring mattress better for a back sleeper than a hybrid or memory foam?

 

How about a new sofa? Will it be mainly used for entertaining guests? Do you prefer a certain sofa style in your man cave versus the family room? Do your hobbies and lifestyle affect what style of sofa works in your home?

 

Smart shoppers ask many, MANY questions and conduct extensive research before they ever step into a furniture showroom. Does your website help them answer those questions and narrow down their choices so they can reach a buying decision? If it doesn’t, your furniture store is likely missing out on potential customers.

 

“We want to be able to narrow down that funnel for them,” Sears says, by giving website visitors research tools that provide a starting point on what to look for and where to find it, which ultimately inspires more trust for your store’s brand and higher inclination to visit your showroom.

 

Research shows that 70 percent of furniture shoppers visit a furniture store’s website before going to a physical showroom, and they now visit only 1.8 showrooms, instead of five or six, before buying.

 

Sears says that most online furniture retailers don’t offer a research tool and fail to give customers what they want when they want it during the online research phase of their buying journey. “We want to deliver that to them there, communicate on the website, and get value in real time,” he says.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237406917{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1531337039305{padding-bottom: 25px !important;}”]

Follow Up on Leads at Right Time with Right Strategy

[/vc_column_text][vc_column_text]Static contact forms on a furniture store’s website provide a name, phone number and email address. However, they give salespeople little insight into which items the customer may have been looking for on the website or whether they’re ready to buy now or in six months. With PERQ’s interactive software, the leads become relevant data with specific information to act upon now or at a later date.

 

For instance, a customer shares their interest in a comfortable sofa for the living room in earth tones; but they don’t want to buy for six months. Using the assessment data, the store can target that customer with specialized incentives, sales or discounts for that comfy couch as part of a longtail marketing strategy or email drip campaign.

 

Maybe your furniture store wants to focus only on customers who are ready to buy now? The PERQ assessment strategies work for that purpose as well, extracting only bottom, end-of-the-funnel leads that your sales team can immediately focus on and convert to sales.

 

Establishing a clear strategy for how to follow up on the influx of leads generated by the assessments also makes a difference, says Joey Gunn, Vice President of Knight Furniture & Mattress in Sherman and Gainesville, Texas. “If you mishandle, it can really hurt your brand,” he says. “We drowned the first month, but we took that and learned from it.”

 

Knight Furniture & Mattress personalized its email templates to respond to each kind of customer, no matter where they are in the sales funnel. “If someone identifies themselves as just looking, and you send an email meant for an end-of-funnel customer, it can seem aggressive,” Gunn says, adding that his sales team wanted to keep the personalized approach because they know it works.

 

Another approach that works for some retailers involves offering something extra to the customer who takes an assessment on your website. Gallery Furniture in Houston takes the “What’s My Design Style?” information one step further by allowing customers to sign up for a design consultation in their homes.

 

The two-pronged approach has generated phenomenal sales, says Gallery Furniture’s Analytics Director Dan Marchione, pointing to the store’s average monthly increase of 2,091% in web registrations and 380% increase in web visitor session duration.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237431822{padding-top: 15px !important;padding-bottom: 25px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1531337061209{padding-bottom: 25px !important;}”]

Start Online to Close the Deal in the Showroom

[/vc_column_text][vc_column_text css=”.vc_custom_1521742107329{padding-top: 25px !important;}”]Engaging with furniture customers through online quizzes entices them to stay on your site longer, share more information about their buying journey, and gain trust to visit your store’s showroom. The longer they stay and the more you know about them gives your furniture sales staff the best tools to close the deal.

 

“The personalized, guided shopping experience that we’re providing to consumers is ultimately driving more showroom traffic, and we know the most likely people to buy furniture are the ones who are in the showroom,” Sears says. “Giving them a high level of service on the website is driving more showroom traffic that leads to more sales.”[/vc_column_text][/vc_column][/vc_row]

Employee Spotlight: Justin Jasper

Employee Spotlight: Justin Jasper

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We’re incredibly excited to introduce one of our newest team members, Justin Jasper — a 9 year multifamily veteran with over 12 years of software sales experience. In his first blog post, Justin discusses his role and why he’s thrilled to share our software with everyone in the multifamily industry!

[/vc_column_text][/vc_column][/vc_row][vc_row row_type=”parallax” header_style=”light” parallax_content_width=”full_width” text_align=”center” background_image=”28348″ full_screen_section_height=”no” section_height=”200″ parallax_speed=”2″ css=”.vc_custom_1521230775859{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_empty_space height=”55px”][vc_column_text css=”.vc_custom_1523307058461{padding-right: 25px !important;padding-left: 25px !important;}”]

EMPLOYEE SPOTLIGHT: JUSTIN JASPER

[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521226682387{padding-top: 25px !important;padding-bottom: 25px !important;}” z_index=””][vc_column][vc_empty_space height=”55px”][vc_column_text]My official title is Director of Sales, but the best way for me to describe what that really means is to say I am kind of like the lead singer to an up and coming band that just got the opening slot for U2.

 

There is already so much talent here at PERQ that I am just the voice piece to an already incredible “song” that is just about to hit the charts![/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237414253{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_empty_space height=”55px”][vc_column_text css=”.vc_custom_1523307293716{padding-bottom: 25px !important;}”]

Why I Chose to Join the PERQ Team

[/vc_column_text][vc_empty_space][vc_column_text]I was looking for three qualities when I started my search for a new company to align myself with. I had become personal friends with many of my clients over the years and I wanted to offer my clients a product that they could trust.

 

So, the number one thing I was looking for in a new company was a quality product that could not only deliver real results, but disrupt how the multifamily industry does business. After my first call with Scott Hill (one of PERQ’s founders), I just knew that they had a niche that no one else had touched and I was thrilled at the idea of joining them.

 

The second was that I wanted a company with leadership that valued the person over the bottom line. When I met both Andy Medley and Scott Hill, our founders, I had never seen two people who mingled and took time to truly know their employees.

 

In fact, on my very first day as a PERQ team member, I was in a meeting with Scott. In my conversation with him, I attempted to refer to one of the employees, but got the name wrong — like I called someone Jason instead of Jeff. Thinking he had forgotten the “employee” I mentioned, I’m pretty sure Scott had a mini panic attack because “their company has gotten so big that he didn’t know everyone.” While we were able to actually figure out who I was talking about, the fear was clearly real. Scott cares about every single person in the company and he genuinely wants to ensure that everyone’s efforts and accomplishments are acknowledged. That, to me, was a true mark of great leadership.

 

The third thing I was looking for was a company that was customer centric — and that meant great customer service. I have been at companies that have had great customer service and a few more that had awful customer service.  Taking care of the customer is the number one thing we do at PERQ, and it shows in how much our clients love us.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text css=”.vc_custom_1521237198580{padding-top: 15px !important;}”][/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237414253{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1523307585458{padding-bottom: 25px !important;}”]

What I LOVE About PERQ’s Software

[/vc_column_text][vc_empty_space][vc_column_text]The best thing about what we do at PERQ is what I call ‘completing the circle.’ What I mean, of course, is that you imagine all your lead capture efforts are a full circle. You can break up the circle into pieces like: Calls, email, walk-ins, ILS’s etc.

 

 

There is one part, however, that is usually never added, and that’s the website. This is due to the fact that your website is probably pretty amazing already — but it’s not doing really anything to ‘capture’ or engage prospects. It’s primarily an amazing looking and incredibly expensive online brochure.

 

 

We help complete that circle of lead capture because we do exactly that for your websites. We create calls to action that lead to personal experiences that capture your audience right where they want to be. on your website.

 

This is something that isn’t being done in Multifamily and it’s SO exciting to get on the ground floor of this movement.[/vc_column_text][/vc_column][/vc_row]

PERQ’s 2017 $25,000 FATWIN Winner Announced

PERQ’s 2017 $25,000 FATWIN Winner Announced

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When weather forecasters predicted a big snowstorm for Davenport, Iowa, on February 9th, John and Edie Gross, were hoping bad roads wouldn’t prevent them from taking a trip to Dahl Ford. Luckily, only a few inches came down, and they arrived, not ready to pick up a vehicle, but a winning check for the FATWIN $25,000 Grand Prize Drawing from PERQ.

 

John had visited Dahl Ford’s website on May 18, 2017, and interacted with PERQ’s trade value software to receive an appraisal on his vehicle. “I don’t remember checking a box to enter for the prize, so when you called me, I was shocked,” John says.

 

Shocked, of course, was an understatement. As a retired police officer, John thought the initial call and email from PERQ was a scam, and so did his wife, Edie. “We were debating on whether to call you back and that’s why we waited a few days,” John says. “I was thinking, no, this isn’t real. We visited PERQ online to see if it was a legit business. Then, when we received a call from our local dealership, Dahl Ford, and we felt better. But it still wasn’t sinking in.”

 

After visiting Dahl Ford and filling out the necessary paperwork to claim their winnings, John says, it still really hadn’t sunk in that they had won the $25,000 FATWIN prize. “Basically, when they handed me the check, that’s when it felt real,” he says.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237414253{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text]It was just as surprising for Nichole Simms, Director of Marketing and Lead Development at Dahl Ford, a family-owned dealership that started in Westby, Wisconsin, in 1911 and opened in Davenport, Iowa, in 1937. Chad Spada, a client success manager at PERQ, left Simms a message the first week of February. “He said, you need to call me right now,” she recalls. “I thought there was a problem. Instead, I was super excited to find out the winner came from the PERQ trade appraisal tool on our website. It’s really great for us to be a part of this. I didn’t know the odds were so big.”

 

Dahl Ford in Davenport, Iowa

 

John had been chosen out of 302,198 eligible entries for the $25,000 FATWIN Grand Prize Drawing. Simms says Dahl Ford added PERQ on their website in 2015, with the option for their customers to enter the PERQ FATWIN sweepstakes. “The software makes our website very consumer friendly,” she says. “Through the interactive tools, visitors can educate themselves while providing us all of their information. It makes for an easy transition from online to the showroom. It’s like we already had an initial conversation with consumers on our website.”

 

Simms says her favorite aspect about the PERQ software is that it gets online visitors to engage and, in return, helps the dealership close the deal with car shoppers more easily. “PERQ is the best generating, most cost effective lead provider we’ve had. For us, it’s the highest converting on appointments and highest converting on sold vehicles, and it is the most engaging software for the consumer.”

 

John says the trade appraisal software on Dahl Ford’s website was helpful in getting an estimate of his vehicle’s value. And although he never purchased a truck from the dealership because it had sold before he could make an offer, he says the dealership has been helpful.

 

Simms says when John and Edie arrived to pick up the check at the dealership, they were beaming from ear to ear. “When we presented them with the large cardboard check they were excited, but when I handed them the real check that’s when it hit and they were even more excited,” she says. “They were very gracious.”

 

John and Edie say they’re not quite sure what they’ll do with the check yet, but likely will spend the money on home improvements and then “hit the road.” “Our kids are spread out. One daughter is in New York and the other is in California, so I think we’ll go visit them,” John says. “We just appreciate this. It definitely makes us happy.”

 

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Leverage PERQ Auto Leads to Your Greatest Advantage

Leverage PERQ Auto Leads to Your Greatest Advantage

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521226682387{padding-top: 25px !important;padding-bottom: 25px !important;}” z_index=””][vc_column][vc_column_text]Are you leveraging the PERQ auto leads to your full advantage? As a client success manager, I help our auto dealership clients get the most out of their leads, which helps to increase their sales. Use these tips to be more proactive about managing PERQ leads.

 

As an auto dealership using the PERQ online guided shopping solution, you’re used to getting auto leads and a lot of consumer profile data about that online shopper. Before picking up the phone to immediately call, it helps to first build a car shopper’s confidence on why they should choose your dealership to make a purchase.

 

Data from PERQ’s Car Buyer Insights show 68% percent aren’t ready to buy and are still wanting to educate themselves when they’re on dealership websites. While only 7% say their preferred method of contact is a phone call.

 

As an auto dealer, you have a quota to reach and vehicles to sell, but taking a different approach in how you handle PERQ auto leads can actually result in more sales and higher revenue for your auto dealership. Follow these lead management tips to continue the conversation that started on your website through PERQ’s online guided shopping solution.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237414253{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1531402542061{padding-bottom: 25px !important;}”]

Review the PERQ Auto Lead Profile

[/vc_column_text][vc_column_text]PERQ’s online guided shopping solution makes it easy for your dealership’s online visitors to engage and help them narrow their car buying decision, whether they’re a first-time visitor or returning after months. Anyone on your auto dealership team who handles PERQ leads should have access to the data and understand how to read the consumer profile information.

 

As your visitors interact with the shopping tools, such as a new customer welcome, trade-in value, payment calculator, assessments, test-drive scheduler or incentive, they’re answering questions at the click of a button. All of that information is captured in the lead profile.

 

 

In this example above, the consumer went through a shopping tool. They shared some important information about themselves:

 

  • The leads has a trade with an estimated NADA value of $9,640 to $12,050
  • They’ll be ready to buy within 2 weeks
  • They prefer the dealer contacts them by text
  • They’re an existing customer
  • They’re interested in a Sedan and are still comparing options
  • The lead feels the next best step is to schedule a test drive

 

When the lead enters your CRM, the trade and vehicle of interest information auto-populates into the correct fields. Every time a consumer goes through a new shopping tool on your website, you’ll receive an updated lead notification. Be sure your CRM is set up to handle and track lead triggers.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237431822{padding-top: 15px !important;padding-bottom: 25px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1531402562124{padding-bottom: 25px !important;}”]

Which PERQ Auto Leads to Focus on First

[/vc_column_text][vc_column_text css=”.vc_custom_1522412397049{padding-top: 25px !important;}”]Not all leads need to be contacted immediately. Instead, your dealership should help to educate the team about ways to read the data and which leads to focus on first.

 

Look at the consumer buying funnel from the bottom up. Follow up with leads first who told you through PERQ’s solution that they’re ready to make a purchase now or within the next two weeks. The next step is to follow up with the leads who are still in the research and discovery phases of their shopping journey and who are still looking for more education .

 

PERQ leads that also went though interactive experiences, such as Schedule a Test Drive, Request More Information or those who asked a specific question in a Comments field, should also be contacted first.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237406917{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1531402632942{padding-bottom: 25px !important;}”]

Follow-Up Tips for PERQ Auto Leads

[/vc_column_text][vc_column_text]As an auto dealership, you want to make the best impression to stand out from the competition. It’s important to treat your online leads the exact same way you would treat a customer walking through the doors of your dealership.

 

My clients that get the highest lead to sale conversion rate are those who value online shoppers just as important as those shoppers who end up on the lot. We even have clients who are changing up their processes to have one team focusing on handling PERQ leads because of the valuable consumer profile data captured. When dealers treat the consumer profile data they capture from PERQ as the first conversation they’ve had with that shopper, they see better success. They use that data in the follow-up conversations, whether they’re happening by email, text or phone.

 

For example, if a lead says they want to be contacted by email (and 68% on consumers in PERQ’s Car Buyer Insights do want an email first!), then reach out to that shopper by their first preference before making a call. Yes, that’s a change in how many dealerships work, but it also shows you’re paying attention.

 

By using the profile data you captured, you can also be more specific in your follow up. If the shopper received a trade value on their vehicle through your site, told you they were interested in a special offer around trade, you can reference those details, along with the fact that you have a $500 trade-in bonus offer for them.

 

If the consumer told you they wanted a quick and easy purchase, let them know how they can expect that from your dealership. And if they say their next best step is general research, ask them how you can help narrow their selections. Again, it’s all about being helpful and reacting to what shoppers already told you online when they engaged with the PERQ Online Guided Shopping tools.

 

Other tips, I suggest, include helping to educate those leads who are still narrowing their decision and not quite ready to buy. Since the majority of your shoppers who land on your website are still in the research phase, you can further help in their buying decision. If the data from PERQ auto leads profile reveals the online shopper was interested in offers on two different cars, you can include the pros and cons of each in your follow up email. Continue to educate those shoppers, build their trust and they’ll choose to make that final vehicle purchase with you.

 

Good luck and feel free to schedule some time to chat to learn more about following up with your PERQ leads![/vc_column_text][vc_empty_space][vc_column_text]

Additional Auto Resources:

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Intrigue Leads to Becoming a Player in the “Game of Business”

Intrigue Leads to Becoming a Player in the “Game of Business”

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521224734716{padding-bottom: 25px !important;}” z_index=””][vc_column][vc_column_text]I’ve been following PERQ in the news for a while, and from the start, they’ve been making an impression on the Indy community and making moves in the technology industry. I’ve always been intrigued by their story, so when I heard about an open position for a B2B Email Marketing Manager, I applied. Having never been to the PERQ office, I was in awe walking in for my first interview.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237414253{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text]From the minute you walk in the door, you feel the excitement. You are immediately greeted with a buzz of people talking on the phone. You see groups collaborating in conference rooms, engaging with each other in one of the many open areas, and you meet with employees that truly love the work they are doing.

 

On the wall are huge murals immediately capturing your attention that act as a constant reminder of the PERQ core characteristics: Savvy, Grit, Magnetism and Competitive Greatness. In the “Player’s Lounge” there is a cereal bar and a soda machine — and a few steps away is an on-site gym.

 

And drawn on one of the walls is a HUGE game board that says, “The Game of PERQ”. The intrigue continues. What is the game? What are they talking about? I had to know more.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237406917{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1531790564162{padding-bottom: 25px !important;}”]

The Game of Business

[/vc_column_text][vc_column_text]Since joining the PERQ team, I now realize the Game isn’t just a game board on the wall that incentivizes employees for their accomplishments. This philosophy infiltrates the entire company and it’s a “Game On!” attitude that every PERQ employee embodies. It’s about playing the game of business with an incredible team, giving back to the community, and delivering value to our customers.

 

Although I’ve always considered myself to be a team player at my previous jobs, I’m encouraged by this overall “Game On!” company perspective. I think it will allow me to work in sync with my teammates toward the same goals — allowing us to help our clients be successful.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237431822{padding-top: 15px !important;padding-bottom: 25px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1531790576499{padding-bottom: 25px !important;}”]

What is an Online Guided Shopping Experience?

[/vc_column_text][vc_column_text css=”.vc_custom_1522785359287{padding-top: 25px !important;}”]As I complete my first week, I reflect back on what I’ve learned so far, including what an online guided shopping experience is and how it brings value to customers. This information should come in handy as I continue to get, “Congratulations on the new job! What does PERQ do exactly?” I’ll be able to give them the 4-1-1.

 

An online guided shopping experience can include a variety of interactive tools, like assessments, quizzes, an appointment scheduler and more. Businesses use these assets to make sure visitors stay on their website longer while gathering helpful information about shoppers moving through the buying funnel. In turn, our clients see more time on site, receive more (better-qualified) leads and an increase in revenue.

 

By capturing valuable information about the shopper as they research and explore a website, the sales team has the details needed to continue the conversation in-person and more easily close a deal.[/vc_column_text][/vc_column][/vc_row]