How Auto Dealership Partnerships Benefit the Industry

How Auto Dealership Partnerships Benefit the Industry

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521224734716{padding-bottom: 25px !important;}” z_index=””][vc_column][vc_column_text]Auto dealership partnerships with third-party tools and widget providers can give your business an innovative edge on the competition by adding value to the consumer experience.[/vc_column_text][/vc_column][/vc_row][vc_row row_type=”parallax” header_style=”light” parallax_content_width=”full_width” text_align=”center” full_screen_section_height=”no” background_image=”28348″ section_height=”200″ parallax_speed=”2″ css=”.vc_custom_1521230775859{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_empty_space height=”55px”][vc_column_text css=”.vc_custom_1521656111875{padding-right: 25px !important;padding-left: 25px !important;}”]

HOW AUTO DEALERSHIP PARTNERSHIPS BENEFIT THE INDUSTRY

[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521226682387{padding-top: 25px !important;padding-bottom: 25px !important;}” z_index=””][vc_column][vc_column_text]As an owner or manager of an auto dealership, you know your company’s strengths and weaknesses. You likely outsource your website to a developer or web platform that specializes in the auto industry. You may work with a digital marketing agency to get noticed online.

 

While both services offer value to your dealership by attracting consumers, consider also forming auto dealership partnerships with third-party widget and tool providers to take your business and website to the next level.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237414253{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1521657064109{padding-bottom: 25px !important;}”]

Gain An Advantage With Auto Dealership Partnerships

[/vc_column_text][vc_column_text]Auto dealership partnerships with the right vendors allow you to focus on what you do best — sell vehicles and serve customers — while third-party companies deliver unique services that add value to your customers and give your dealership a competitive advantage.

“Invest in what separates you from the competition and gives you a leadership position in your individual market,” says PERQ Co-Founder Scott Hill. “Be ahead of what’s trending.”

 

PERQ works with other vendors/data providers to provide online guided shopping tools that benefit the industry, such as a trade-in tool that uses a Kelley Blue Book widget to evaluate a consumer’s current car, an enhanced payment calculator integrated with Cox Automotive Rebates and Incentives to help customers figure out their true payment, and a credit application powered by eLend Solutions to save consumers time at the dealership.

 

PERQ’s interactive features overlay on a dealership’s existing site — without changing the overall website and requiring minimal effort from the dealer’s staff. You don’t have to be a website or analytics expert if you partner with third-party tools.

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Auto Dealership Partnerships Offer Consumers Value

[/vc_column_text][vc_column_text]For consumers, the internet offers a plethora of vehicle information. Our research shows car buyers spend hours surfing on various websites before ever visiting a dealership, and researching on manufacturers’ websites and various consumer education sites, such as Kelley Blue Book and NADA.

 

Make it easier for potential customers by providing that research on your own website and guiding them along the sales journey. With the PERQ software, dealerships can see what each online visitor is interested in and customize the shopping experience based on their behavior — adding value by saving customers time and helping them research. It also increases your dealership’s lead generation by capturing quality information on each person and keeping them on your site instead of bouncing around the web.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text css=”.vc_custom_1521237198580{padding-top: 15px !important;}”][/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237414253{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1521658153347{padding-bottom: 25px !important;}”]

Keys To Successful Auto Dealership Partnerships

[/vc_column_text][vc_column_text]As a technology marketing company, we know the value of good relationships and partnerships with leaders in the automotive industry. In addition to our client partners, we work with many digital marketing agencies, data providers like Kelley Blue Book, website providers, and other innovative industry leaders so we can provide the best possible products and service to our customers.

 

“Dealerships today typically work with many different vendors to support the need of their business. There is no one-size-fits-all vendor that can help a dealer optimize its operations and deliver a great customer experience,” says David Wrobel, Director of Marketing at CDK Global, which offers dealerships integrated IT and digital marketing solutions through its Partner Program, which PERQ recently joined.

 

“When innovations deliver either efficiencies in the dealership or a higher level of service that today’s consumers are demanding, then these solutions can become a competitive advantage for dealerships,” Wrobel says. “As the world becomes increasingly digital and mobile, customers expect the same experience, no matter the industry.”

 

How you approach your auto dealership partnerships ultimately determines the success of the deal. In our experience, dealerships tend to approach vendors as a customer-provider relationship – rather than a true partnership. They hesitate to sign up with any vendor long term and then want that provider to step out of the way once the new service is implemented.

“I think that really prevents the auto industry from progressing like other industries,” says Russ Chandler, PERQ Product Marketing Manager. “A lot of it has to do with the relationship being much more of an opposition rather than a partnership between provider and dealer. They want to get as much ROI out of it as they can, but that’s the exact reason they’re not getting the ROI.” Our most successful clients invest in our people, not just our products, to help the dealership provide a better service.

“The PERQ technology is great, but the only way this works is because of the partnership with multiple people at PERQ,” says Chris Thomas, Internet Sales Manager at Krieger Ford. “The company as a whole has done a great job of staffing individuals who really care and take the time to learn my business. They are always listening to my suggestions; they’re engaging and supportive. I view PERQ as an extension of my business.”

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Additional Auto Resources:

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Why PERQ’s Software Attracts All Online Shoppers

Why PERQ’s Software Attracts All Online Shoppers

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521224734716{padding-bottom: 25px !important;}” z_index=””][vc_column][vc_column_text]Our online shopper software targets online shoppers at every stage of the shopping process — not just when they’re ready to buy. These consist of prospective consumers for multifamily properties, automotive dealerships and furniture retailers. Here’s why.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521226682387{padding-top: 25px !important;padding-bottom: 25px !important;}” z_index=””][vc_column][vc_column_text]

As part of our interactive software, PERQ asks online shoppers where they’re at in the buying process. Our online shopper software surveyed more than 9,000 consumers from March to September and found 80 percent were in the beginning or middle stages of research — with only 17 percent who were ready to buy.  

 

The way people shop has changed now that there’s so much information available online. People conduct as much research as possible; comparing prices and narrowing down which showrooms they want to visit in person. Our research shows consumers really only visit a business when they’re ready to purchase a high-priced item like furniture or a car.

 

“They’re not just kicking the tires anymore,” says PERQ Co-founder Scott Hill. “They’re coming in with most of their research done and ready to buy.”

[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237406917{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1531282887241{padding-bottom: 25px !important;}”]

Online Shoppers Software Helps Consumers Help Themselves

[/vc_column_text][vc_column_text]Most websites in the aforementioned three industries (automotive, furniture and multifamily) we serve are optimized only for those online shoppers who are in the buying phase of the sales funnel. Often times, forcing consumers to reach out and contact the company as the only way to get more information.

 

“Nobody wants to talk to a salesperson while researching; they want to research as efficiently as possible on their own terms and avoid leaving the house until they absolutely have to,” Hill says. “So those online researchers ultimately just consume information on your website and leave. No one knows who they were and then companies spend all of their marketing dollars trying to recapture that same lead.”

 

PERQ’s online shopper software enables consumers to conduct in-depth and personalized research on a website through interactive tools, such as trade-in comparison tools on auto dealer websites, mattress assessments on furniture retailer websites, and virtual apartment tours with nearby amenities highlighted on multifamily housing websites. The shopper gets helpful information to assist them in making a buying decision, while PERQ clients get detailed lead information on each consumer as they click around and interact with the features.

 

According to Hill, the PERQ software dramatically increases the time the average shopper spends on a site without ever having to talk to a salesperson, which in turn increases the likelihood of closing that sale once the consumer is familiar and comfortable with your brand.

 

Dan Marchione, analytics director at Gallery Furniture stores in Houston, says helping customers shop around has boosted their in-store sales by converting more online shoppers, who spend 380% more time on the site than before incorporating PERQ’s software.

 

“Providing customers with an enhanced online experience that is inviting and informative has been key to driving traffic into our stores and increasing sales,” Marchione says.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237414253{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1531282906438{padding-bottom: 25px !important;}”]

Convert Online Shoppers with Targeted CTAs and Promos When the Time is Right

[/vc_column_text][vc_column_text]Once an online shopper has invested significant time and information on a website, then it’s time to deploy smart calls-to-action and customized promotions to persuade them to visit a showroom in person.

 

“When you know what someone is in the market for and you can see what they have been browsing online, you can curate their shopping experience to fit their tastes,” Marchione says. “The software also allows us to provide compelling calls to action and incentives to purchase that decrease cycle time.”

 

By tracking each visitor’s internet cookies, the PERQ online shopper software remembers a shopper during every visit within 180 days, personalizes each scratch-and-reveal promotion and only serves up CTAs that are pertinent to that shopper. Consumers can use the interactive forms to schedule an appointment with an interior design specialist, an apartment leasing agent or schedule a test drive at a local car dealership.

 

“Consumers are using research tools to get guidance on what products are best or which stores add value,” PERQ sales manager Doug Stump says. “Being able to provide personalized promotions is really valuable. If they click and engage with a promo — boom — the store just got visibility into what the consumer wants.

 

“We try to break a shopper’s visit down, so we can see who clicked on what and see in the lead what they’re interested in, and where that lead converted,” he says.[/vc_column_text][/vc_column][/vc_row]

How Property Managers Can Create the Ultimate Digital Strategy: Q&A

How Property Managers Can Create the Ultimate Digital Strategy: Q&A

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521224734716{padding-bottom: 25px !important;}” z_index=””][vc_column][vc_column_text]Considering your digital strategy for your multifamily property and how to maximize its potential isn’t as simple as updating your Facebook page or publishing a new blog. Creating a strategy should be a diligent process that requires you to review your budget, competition and available resources.

 

With a wide range of web tools and social media avenues, considering how to develop a digital strategy in the multifamily industry doesn’t just require a single-pronged approach.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521224734716{padding-bottom: 25px !important;}” z_index=””][vc_column][vc_column_text]To keep up with peers on the cutting edge of technology, property managers need to consider many factors. To get some deeper insight as to how a property manager can best develop and improve a digital strategy, we spoke with Katrina Greene, the Senior Property Manager of Sheehan Property Management.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237414253{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1531792503002{padding-bottom: 25px !important;}”]

How Does A Property Manager Start To Develop A Digital Strategy?

[/vc_column_text][vc_column_text]KG: First and foremost, I think your digital strategy needs to start by asking “What am I allowed to spend?” Sometimes when working on developing a strategy, we find ourselves bumping into walls and some restrictions.

 

Your budget is always going to come down to what the ownership group is willing to pay for. Ask questions like, “What am I allowed to spend? What’s a reasonable amount for my budget?”

 

Once you have those spending guidelines, then you can start deciding how to piecemeal that out in a way that feels like you’re in as many platforms as possible.

In terms of developing a strategy, your goal should be diversifying your web presence and the platforms you’re on. That doesn’t just mean your website or social media pages; third-party listing sites like ForRent.com and Apartments.com come into play as well.

 

Review what you’ve already done and utilize tools from companies like PERQ to analyze your traffic. You want to make sure each of those platforms is converting at a rate that justifies the cost.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237423302{padding-top: 25px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1531792512357{padding-bottom: 25px !important;}”]

What Components Make Up A Marketing Digital Strategy?

[/vc_column_text][vc_column_text]KG: The trifecta of your marketing digital strategy would be your website (including any tools related to your website), your social media and then ILS (Internet Listing Sites). I sometimes include video, photoshoots, or any other digital content that you have to pay for as a true marketing cost, which makes it a part of your budget, as well.

 

In fact, I don’t differentiate much between digital marketing and general marketing. Years ago, you had a print budget and you had a digital budget; those two buckets were where you allocated your spending and dictated how you developed a general marketing strategy. At this point, though, there’s not really any piece of marketing that doesn’t have a digital component.

 

The digital pieces have consumed your entire marketing budget, and it’s your job to figure out how to spend it in the smartest way possible.

 

“I would say at least 80% of my marketing budget are digital solutions.”

 

There are still a few true marketing costs that may not fall in the digital realm; we may have a booth at a local event, for example, so I suppose you do need to set some money aside for occasional, other expenses, but I would say at least 80% of my marketing budget are digital solutions.

 

In the end, people are going to connect with us online. It’s often the only way, especially with so many people moving to our area from out of state. Our properties that use PERQ to connect with visitors have a really high saturation of people moving from out of state. It’s not like they drove by our property, saw the name and now they’re connecting with us.[/vc_column_text][vc_column_text css=”.vc_custom_1522440103829{padding-top: 25px !important;}”]Our first shot at attracting a visitor is usually an ILS that might then guide them to search us by name and find our website. Once you realize that, the concept of a digital marketing strategy becomes much simpler, as it removes this separation between digital marketing and straight-up marketing.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237414253{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1531792588133{padding-bottom: 25px !important;}”]

Should Property Managers Look At Their Competitors’ Websites?

[/vc_column_text][vc_column_text]KG: It’s always smart to look at what your competitors are doing because it helps you reflect on your own site. Objectivity is really important, and comparing your content and approach to your peers helps you ask vital questions. “Their website looks really fresh and new. Why does my site look like the first website that was ever made?” [laughs]

 

Really, you should be evaluating your digital strategy by asking “Is this the best online portrayal of our people, our product and what we’re actually selling?” You might notice that you have an older-looking website for a very modern property; does your page mirror the experience and product?

 

Looking at the competition helps to stir those ideas in your mind, but you want to tell YOUR story. Maybe this is because of my experience working for an ILS before, but I already know which components we need.

 

I’m never going to be the one to say, “I’ll put all my money in social media, and forget about the website.” When it comes to developing the strategy and the budget, I don’t take cues from what the competition is doing.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237414253{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1531792619124{padding-bottom: 25px !important;}”]

What Is The Biggest Mistake Made In Digital Marketing For The Multifamily Space?

[/vc_column_text][vc_column_text]KG: I think it’s automatically assuming that there’s a one-size-fits-all solution for each part of your strategy. When we construct a new site, it doesn’t behoove us to simply move forward with the same package that we did the last time.

 

One thing I love about PERQ is the ability to analyze your digital resources and find out what’s working best for you. When you own that information, you realize that you can get different results by making even slight changes in your approach.

 

Maybe you pop more money into social for one property because you believe that your demographic in that area is going to be more active on social and will appreciate that influence. Or, maybe you’re appealing to a demographic in the suburbs, where you’ve found that people are more likely to find you through an ILS or Google search.

 

It’s all about using whatever analytics are available to you, tweaking things to see how it changes, and not being afraid to experiment to make the most out of your budget. That’s really my biggest advice: No fear.[/vc_column_text][/vc_column][/vc_row]

PERQ Expands Team Focused on Delivering its Award-Winning Online Guided Leasing Platform to Multifamily Industry

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521224734716{padding-bottom: 25px !important;}” z_index=””][vc_column][vc_column_text]Indianapolis, IN – January 22, 2018 – PERQ, experts in online consumer engagement and behavior, today announced the appointment of Patricia Crawford as Vice President of Multifamily Sales. Crawford brings over two decades of experience in the multifamily sector to PERQ and will be responsible for accelerating awareness of the company’s award-winning, innovative online guided leasing platform among multifamily owners and managers.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237414253{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text]Patty Crawford

The rental market in the US is in a rapid growth mode: currently over 37 percent of people in the US already rent, and there is a need for 4.6 million additional rentals by 2030. [1]However, the online presence of multifamily operators has not met market demand for a more intuitive online experience.

 

PERQ’s unique platform has been designed to empower multifamily websites to act like a top-performing leasing agent versus a one-dimensional, simple online brochure. PERQ’s interactive experiences are designed to create a two-way, online conversation, providing rental process assistance while educating potential renters – culminating in more leases through higher web conversion.

 

Multifamily brands using PERQ report a 550% average lead lift from their websites and are able to collect 5X the volume of consumer data on each lead. And implementation is simple – just a single line of code needs to be added to an existing website.

 

“I’m excited to introduce this truly revolutionary platform to the industry and show them how simple it is to create meaningful, engaging conversations online that lead to higher conversions,” said Crawford. “This is an exciting time in the multifamily market – as we are seeing a dramatic shift from owning to renting among both millennials and baby boomers as they embrace the notion of being more mobile and less attached. PERQ’s products address the needs of today’s apartment seekers: an online experience that is engaging and personalized – and ultimately leads to higher conversions.”[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521226682387{padding-top: 25px !important;padding-bottom: 25px !important;}” z_index=””][vc_column][vc_column_text]Crawford’s career includes leadership positions at LeaseHawk, CoStar Group (owner of ApartmentFinder) and Network Communications; and she currently serves as Regional Liaison for the National Apartment Association (NAA).

 

Crawford is entrepreneur-minded – at ApartmentFinder, she identified technology solutions to solve challenges in the rental space and helped the company grow from just four print publications with a disjointed online presence into a well-known resource with presence in over 110 markets and across all media channels, including online and social media.

 

“Patricia is the perfect fit to lead our expansion in the multifamily vertical,” said Andy Medley, CEO and co-founder at PERQ. “She has the drive, expertise and experience that’s necessary to introduce the PERQ solution to rental management companies. The time is right for innovative engagement and conversion software in the space. Patricia has built a strong reputation in the space, and we’re excited to have her on our team, leading the way in this exciting new venture.”

 

For more information about PERQ’s solution, visit https://perq.com/multifamily-renter-software/[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237431822{padding-top: 15px !important;padding-bottom: 25px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1531325384885{padding-top: 25px !important;}”]About PERQ 

PERQ (www.perq.com), a marketing technology provider, boosts website conversions by creating and delivering interactive experiences to the right consumers at the right time. Founded in 2001, PERQ solutions today are used by more than 1,000 businesses across the United States. PERQ’s brands have been named to the Inc. “500 Fastest Growing Companies in America” list on three separate occasions, and its online guided shopping solution is a 2017 Gold Stevie® Award winner for lead generation software and a 2017 Ventana Research Digital Innovation Award Winner for Marketing.

 

[1] Source: https://weareapartments.org/[/vc_column_text][/vc_column][/vc_row]