Car Sales Advertising Ideas for 2018: A Digital Forecast

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521226682387{padding-top: 25px !important;padding-bottom: 25px !important;}” z_index=””][vc_column][vc_column_text]The demand for car sales advertising ideas is increasing as the competition gets more and more intense. Advertisements for cars use to be limited to print. Moreover, an artist would work tirelessly to come up with the perfect depiction.

 

“Before whiz-bang commercials, slapdash social media posts, and ridiculous concept cars, artists spent weeks — months, even — crafting gorgeous illustrations to depict the latest vehicles,” said Aarian Marshall, staff writer at Wired. However, that isn’t the case today.

 

Nowadays, marketers are turning to digital strategies that incorporate video, social media, and mobile to help sell cars.

 

In 2016, Sydney Ember, media reporter with The New York Times, reported that “Digital ad spending will grow 17.2 percent this year, to nearly $160 billion, and 13.5 percent in 2016, and is expected to overtake TV as the biggest advertising category by the end of 2017.”

 

And guess what? They were absolutely right! You are seeing advertisements now every time you log into your Facebook account or scroll through your Instagram feed. Per Ember, “In particular, ad dollars are now flowing faster into online video, social media, and mobile.”

 

Here are some initiatives that are getting more attention.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237414253{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1531670580561{padding-bottom: 25px !important;}”]

Videos Are Ideal For Eliciting Emotion

[/vc_column_text][vc_column_text]It’s a rule of thumb that if you want to maximize the appeal of something, use video because it will surely resonate with the viewer. Anymore a majority of car ads on television tell some sort of story through video.

 

For example, last year when Star Wars: The Force Awakens was set to be released, Fiat Chrysler Automobiles came up with a series of Star Wars-themed ads. There was already a lot of emotion built up surrounding the release of this movie in the beloved series, thus, Fiat Chrysler was able to capitalize on these emotions and make it a win for them.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237414253{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1531670571795{padding-bottom: 25px !important;}”]

Ever-Evolving Social Media Platforms

[/vc_column_text][vc_column_text]This past June, Buffer released findings from analyzing over 16 million social media posts, which covered 100,00 brands. According to the study, “After looking at over 16 million updates over 12 months, covering Pinterest, LinkedIn, Google +, Facebook and Twitter, we found that brands posted primarily to Facebook and Twitter.”

 

You can now shoot video in real time on Facebook, which is something marketers and or managers in the auto industry, might want to add to their digital marketing strategy.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237414253{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1531670595765{padding-bottom: 25px !important;}”]

Building Interactive Experiences

[/vc_column_text][vc_column_text]It’s not enough just to have a static website when prospects visit your site. You must engage them — whether they’re simply browsing around (at the top of the buyers’ funnel) or looking for more specifics, like used car inventory and financing qualifications.

 

Look for opportunities to go beyond the simple form that includes only name and email address. Go for interactive experiences that allow you to deliver a more customized experience.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237414253{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1531670609064{padding-bottom: 25px !important;}”]

Mobile Is The New Mantra

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Mobile is clearly a sound investment when choosing a digital strategy to market cars. Younger generations are attached to their phones, thus, it’s important to factor this in when attempting to resonate with first-time drivers.

 

As you can see, it’s essential to integrate video, social media, and mobile into your 2018 digital strategy especially if you are trying to advertise your car brand.

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Additional Auto Resources

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Tap Into These Digital Trends for Furniture Retailers

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521224734716{padding-bottom: 25px !important;}” z_index=””][vc_column][vc_column_text]Keep the interest of online furniture shoppers and attract new customers to your showroom by staying on top of these digital trends for furniture retailers. The popularity of online shopping keeps growing and growing. Cyber Monday 2017 shattered the record for the largest online sales day in history, with mobile traffic also setting a new record.[/vc_column_text][/vc_column][/vc_row][vc_row row_type=”parallax” header_style=”light” parallax_content_width=”full_width” text_align=”center” full_screen_section_height=”no” background_image=”28348″ section_height=”200″ parallax_speed=”2″ css=”.vc_custom_1521230775859{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_empty_space height=”55px”][vc_column_text css=”.vc_custom_1521572676976{padding-right: 25px !important;padding-left: 25px !important;}”]

TAP INTO THESE DIGITAL TRENDS FOR FURNITURE RETAILERS

[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521226682387{padding-top: 25px !important;padding-bottom: 25px !important;}” z_index=””][vc_column][vc_column_text]“Shopping and buying on smartphones is becoming the new norm and can be attributed to continued optimizations in the retail experience …,” says Mickey Mericle, vice president, Marketing and Customer Insights at Adobe, which collected the Cyber Monday data and declared this holiday’s online shopping season record-breaking. “Consumers are also becoming more savvy and efficient online shoppers.”

 

As a technology marketing company, it’s our job at PERQ to stay ahead of digital trends for furniture retailers. We know the majority of consumers turn to a tablet or phone to research every aspect of a furniture purchase to save time inside the store when they’re ready to buy.

 

To succeed online, retailers must deliver value in the form of personalized, interactive information that’s relevant to the shopper’s search in that moment. We’ve witnessed dramatic results time and time again when this mindset is at the forefront of a store’s website strategy.

 

“This is all about personalizing the path to purchase in real time,” says Eric Sears, PERQ account executive. “We have to improve the online experience in the research phase. If furniture retailers can cater to people who are researching, rather than to only those ready to buy, they’ll be in a better position to capture more of those consumers and attract them to the showroom.”

 

Make a resolution this year to test at least one of these digital trends to transform your furniture website into a sales and marketing tool that drives showroom sales.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text css=”.vc_custom_1521237198580{padding-top: 15px !important;}”][/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237414253{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1521573077300{padding-bottom: 25px !important;}”]

Furniture Retailers Add A Virtual Showroom

[/vc_column_text][vc_column_text]If a furniture shopper walks into a showroom, a salesperson greets them and offers to answer any questions as they walk around and decide whether to buy. Why should your furniture retail website be any different?

 

“Right now, furniture retailer websites tend to be just an online catalog,” Sears says. “If I had a showroom and all shoppers saw were products and prices, with no sales team to answer questions or guide me along, I’d probably have trouble selling furniture.”

 

Treat your website like a second showroom by giving online customers a preview of the in-store experience that can guide them along to relevant information on your site.

 

Furniture retailers can also use websites to deliver personalized services not available in the store, such as interactive research tools and assessments that help online shoppers narrow down their choices.

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Optimize Website for Mobile Shopping

[/vc_column_text][vc_column_text]As the 2017 Cyber Monday figures prove, the vast majority of shopping now begins on a mobile device. Furniture retailers without a mobile-friendly website are not only losing out on potential customers who find their sites wonky and hard to search, Google now penalizes websites that don’t have a mobile version, making it harder to increase rank on search engine results.

 

PERQ software features a responsive website design that adjusts to the size of the shopper’s screen without losing any functionality or content — the same mobile approach we suggest for any basic business website.

 

“I think that many websites need to be improved for ease of searching from a phone,” says consumer Luke Fishero, who recently bought a dining room set and recliner at a retailer showroom after hours of online research. “If you are looking for a piece of furniture, you already have something in mind. You need to be able to easily navigate the online section of the store.”[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237406917{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1521574176772{padding-bottom: 25px !important;}”]

Tracking Website Analytics for Furniture Retailers

[/vc_column_text][vc_column_text]It’s not just enough to have a well-designed website anymore. To use it as a lead generator and gauge your target audience’s behavior, employ software that allows your furniture store to track detailed statistics about your website’s performance and, in the process, collect data on potential customers.

 

For our clients, we track everything from time on page and lead-to-sale conversions to ROI for our software. Furniture retailers also get detailed contact information and shopping preferences from individual customers who voluntarily provide information in exchange for helpful research tools and customized promotions.

 

“Talking to retailers, they haven’t had a comprehensive tool to track those analytics,” Sears says. “Our software allows them to dive a little deeper and draw information about consumers and they’re habits.

 

They can then tailor the website experience to match that process. It’s huge to have a tool that can help do that, and it can really help conversions and sales.”[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237414253{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1521574465124{padding-bottom: 25px !important;}”]

Technology Trends for Furniture Retailers

[/vc_column_text][vc_column_text]Augmented Reality (AR), Artificial Intelligence (AI), and other smart technologies are creating major buzz at all of the furniture retailer and digital marketing conferences.

 

Many retailers are incorporating AR in the form of 3-D visualization software that allows customers to see how furniture will look in their own home or browse virtual furniture collections that display custom variations of the fabric, styles, colors and sizes available.

 

 

This kind of personalized experience is in high demand, according to a 2017 International Council of Shopping Centers consumer survey that found 55 percent of shoppers want to be able to virtually preview home furnishings in their own house before buying.

 

Technology is also making searches on websites more intuitive using artificial intelligence software, allowing customers to find similar items from a store’s showroom based on previous searches, liked items or even images a customer uploads from home.

 

“Take advantage of tools available on the web, and deliver technology that isn’t available in your showroom,” says Ed Tashjian, principal of Tashjian Marketing. “Use cognitive computing to optimize the search engines on the site, to show not only inventory that’s in the store but also other products available from a manufacturer, and automatically get a shipping date for those items … It’s instantaneous.”

 

While Seth Weisblatt, owner of Sam’s Furniture & Appliances in Texas, agrees “AR is a great tool,” he says nothing will replace being able to see, touch and feel the products in a physical showroom. “My vision for the website is that it should enhance the online shopping experience.”[/vc_column_text][/vc_column][/vc_row]

The Art of Using Email Campaigns for Apartment Lease Renewal

The Art of Using Email Campaigns for Apartment Lease Renewal

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521226682387{padding-top: 25px !important;padding-bottom: 25px !important;}” z_index=””][vc_column][vc_column_text]Automated email campaigns for lease renewal can help property managers and leasing agents convince tenants to re-sign. However, the email should be less of a mass, boilerplate message, and rather should capture information and inspire engagement to make the renewal process even easier.

 

For most property managers, the end goal to any form of marketing is likely a signed lease. But once you’ve taken someone who’s a curious, potential lead and transformed them into a happy tenant, the sales cycle isn’t suddenly over. That lease will eventually expire, and if you’re not actively working to keep that unit filled, you could be staring down the barrel of a whole host of vacancies.

 

While apartment renewals are currently at an all-time high of 55.1%, property managers must continue to nurture their tenants. Automated email campaigns for lease renewal can engage your tenants, encourage interaction and, hopefully, secure another year of rent payments.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237414253{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1531335860247{padding-bottom: 25px !important;}”]

When to Send Automated Email Campaigns

[/vc_column_text][vc_column_text]You’ve probably used email before, perhaps to let tenants know about upcoming work around the property or as a gentle reminder to pick up after their pets. In fact, these may even be automated with one-touch send functionality. However, a discussion about lease renewal may require a bit more finesse than a blanket statement delivered in a mass email.

 

In keeping in line with your website’s interactive feel, it best to view an email campaign for lease renewal as the beginning of a discussion. Katrina Greene, the Senior Property Manager of Sheehan Properties in Indianapolis; Columbus, Indiana; and Louisville, Kentucky, first sends an email 120 days prior to the renewal date.

 

Instead of coming straight out and asking for the renewal, Greene says she prefers to simply send an interactive survey. This, she says, can help get the ball rolling on a potential re-signing.

 

“That’s our first signal from them on how we’re doing and what kind of aggression we have to take to get that person to renew,” she explains. “It also tells us what their plans are for the future. Sometimes we’ll find out that they already know they’re going to have a job transfer or that they are planning to buy a house or actively looking for a house. It’s a two-fold approach, because it gives us an idea of what we can expect in turnover that month, but it also indicates what the likelihood is that we can get this person to resign. If we can’t get them for a full renewal, it also tells us what’s the likelihood we can get them for at least a couple months more.”[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237423302{padding-top: 25px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1531335902816{padding-bottom: 25px !important;}”]

Make Email Campaigns for Lease Renewal Personalized

[/vc_column_text][vc_column_text]Once Greene receives the completed survey, she and her team of leasing agents use the information to restart the signing process, similarly to how they did when the tenant first visited their site. Interactivity –  even within your automated emails – will continue to build quality into the lead by providing you with engaged feedback that can help to determine sales techniques. But are these tenants the same as a new lead who hasn’t yet moved into your community?

 

Beth Roberts, Property Manager for Englert Management Corporation, says that though there are similarities, the approaches are still different. “We strive for a high level of customer service regardless of who it is,” she says. “But the interactions are different for a tenant than a potential lead. If I’m going to use email, I want to be more personal. We know more about the tenants, so it’s easier to get them to come in to the office and talk to us.”

 

“We strive for a high level of customer service regardless of who it is.”

— Beth Roberts, Property Manager

 

Greene mirrors these sentiments, explaining how you can use not only the results of the survey, but their current living situation as leverage. “If we’ve already done our job, we’ve been selling them every day of their tenancy, so it’s more of a review of what we did and what we accomplished.”

 

“We have a bit of an upper hand when it comes to people already living onsite,” Greene says. “It’s easier to convince someone to stay by selling them on their great year here. You can show them this is what they’ve been able to participate in, or show them how you brought them value, or even what we do that competing properties don’t do. It’s different than selling people something they think they’re going to get. If we’ve already done our job, we’ve been selling them every day of their tenancy, so it’s more of a review of what we did and what we accomplished, more so than on a prospect where you’re just trying to convince them to pull the trigger and come to you even though they really don’t know what it’s going to be like.”[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237414253{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1531335999333{padding-bottom: 25px !important;}”]

Don’t Overuse Email Campaigns for Lease Renewal

[/vc_column_text][vc_column_text]If you’ve ever signed up for a rewards program at a clothing store, you’ve probably had some experience with being over-emailed. Communications via email can be a convenient and efficient way to stay in touch with a customer, but it can become easy for consumers to stop paying attention when there’s an avalanche of updates in their inbox.

 

The same can be said for interacting with tenants. If you’re planning on using automated emails for a lease renewal campaign, you may want to rethink how you’re using email on a larger level. Roberts says that while they do use emails for occasional updates, they’ve found that, “the more we use it, the more likely someone is to ignore it.” Greene feels the same way, and thinks critically about which communication techniques work best for specific messaging.

 

“I think there’s definitely such a thing as too many emails,” Greene says. “If we’re not always offering valuable information that’s pertinent to them, they’re going to make an assumption about what’s coming in to their inbox and stop looking at our emails altogether. We operate on a less is more model, and then use other platforms to connect. I think if you’re relying on any one platform with any given customer, it will lose its effectiveness. The automated emails are best for specific lease renewal reminders.”

 

To that end, after you’ve set up your automated lease renewal campaign with an interactive survey, you can follow up periodically leading up to a tenant’s renewal deadline with emails reminding them about what they need to do to re-sign, and by when.

 

Automated emails for lease renewal can be an easy way to begin the conversation with a tenant about resigning their lease. Though there may be different variables at play, your tenants are still leads who need to be engaged with your product to sign their name to a dotted line again.

 

If you choose to utilize automated email campaigns for lease renewal, your communications work best when they capture vital lead information and prepare both you and your staff for the continuing sales cycle.[/vc_column_text][/vc_column][/vc_row]

Dealership Solutions: 4 Dealer Pain Points and How to Overcome Them with PERQ

Dealership Solutions: 4 Dealer Pain Points and How to Overcome Them with PERQ

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521226682387{padding-top: 25px !important;padding-bottom: 25px !important;}” z_index=””][vc_column][vc_column_text]Working at a dealership, there’s no doubt that you’ll come across TONS of big wins. Of course, dealership life also isn’t without its aggravating challenges. Perhaps your dealership isn’t getting as much foot traffic as you’d like. Or, maybe you feel like you’re being “strung along” (for lack of a better phrase) by customers who are just casually browsing and who don’t have a sincere desire to purchase a vehicle.

 

These types of issues can be tricky to resolve, but they are NOT impossible to overcome. PERQ Web Engagement offers a multitude of dealership solutions that that can help combat a plethora of issues.

 

Here’s a list of 4 common dealer pain points that dealers face and how they can be resolved with PERQ Web Engagement.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237414253{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1531408037091{padding-bottom: 25px !important;}”]

1. You’re Not Getting Enough Leads

[/vc_column_text][vc_column_text]Believe or not, this is probably the most common issue that many dealerships face. Dealership websites often get a substantial amount of traffic; but alas, most dealerships in the U.S. don’t even convert 97% of that traffic. Needless to say, that number is HUGE!

 

While this is clearly cruddy news for most dealerships, this doesn’t have to be the case for you. Other dealerships might have simple trade-in tools on their websites, but many of these tools don’t provide customers with the opportunity to really have a two-way conversation. There’s no real opportunity for consumers to engage and learn a little something about themselves.

 

By integrating PERQ Web Engagement onto your dealership’s website, you’re giving consumers an easy way for them to obtain relevant and useful information — trade-appraisals, trade-in offers, assessments, etc.

 

“Other dealerships might have simple trade-in tools on their websites, but many of these tools don’t provide customers with the opportunity to really have a two-way conversation.”

 

And in addition to getting the results and information they were looking for, consumers are presented with other options that push them further down the purchasing funnel: credit applications, test drive scheduling, and so on. In a nutshell, the more incentives provided and the more accessible your tool is, the more leads you’re bound to collect.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text][/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237414253{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1531408061516{padding-bottom: 25px !important;}”]

2. You’re Getting The Wrong Kinds Of Leads

[/vc_column_text][vc_column_text]One of the other biggest problems dealerships face is that they’re attracting the “wrong” kings of leads. By wrong lead, of course, I don’t mean that they aren’t completely capable of making a vehicle purchase at your dealership. When I say the “wrong types of leads,” that often means the casual browsers – folks who really don’t have any real intent to shop in the near or even distant future.

 

If you’ve followed up or crossed paths with these types of customers, you realize how much of a waste of precious energy this could be. Many of these types of leads might be generated by static lead forms that collect very limited information – like an e-mail address, phone number. Nothing is truly known about the customer or their intentions. Interactive experiences from PERQ can help relieve some of these issues.

 

As previously mentioned, PERQ Web Engagement requires contact information, but it also asks practical questions about purchasing time frame, budget, and desired vehicle.

 

In fact, PERQ leads can deliver 5x the consumer information to sales in order to successful convert into an Up. This information gets delivered to your CRM, which can then be filtered through to find the most interested shoppers.

 

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3. You Aren’t Getting Enough Conversions

[/vc_column_text][vc_column_text]Along with not procuring enough quality leads, many dealerships are often confronted with low conversion rates. That means the few quality leads you DO have often don’t convert into sales.

 

“If you focus your attention on high-intent leads, you’ll be able to provide plausible solutions to issues they might experience during the car buying process.”

 

To combat this trying issue, your guys will need to effectively respond to prospective customers based on the lead information in your CRM.

 

The more you personalize the follow-up call to align with a car buyer’s budget, desired vehicle and offers, the more likely it’ll be to convert them into a paying customer.

 

Additionally, if you focus your attention on high-intent leads (Meaning they plan purchasing a vehicle in the near future), you’ll be able to provide plausible solutions to issues they might experience during the car buying process, like car value, financing, special offers, etc. The more information you can provide to steer the customer in the “buying” direction, the better.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237414253{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1531408323766{padding-bottom: 25px !important;}”]

4. Third Party Dependency

[/vc_column_text][vc_column_text]The last pain point we’ll be discussing today has to do with third-party dependency. Often times, third-party vendors will host many of the online tools, surveys, e-mails and newsletters coming from dealerships.

 

While there isn’t anything inherently wrong with using third-party vendors, many of the tools customers are exposed to don’t possess the dealership’s logos and slogans. That and they certainly don’t provide the customer with a unique, personalized experience.

 

In order to remain top-of-mind to your customers, you’ll want stray away from using 3rd party brands to facilitate a lot of the heavy lifting. If a customer using your dealership’s Trade Appraisal tool to get a quote of their vehicle, you want the same imagery, logos and slogans as the ones found on e-mails, targeted display ads and direct mail. Brand recognition is crucial for getting customers to shop with your dealership.

 

Want to learn more about how our software can help your dealership can garner more leads? Check out PERQ Web Engagement’s automotive solution, and schedule a demo today![/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]

Additional Auto Resources

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