3 Ways to Make the Most of Your Dealership Vendor

Things should be looking up for America’s car dealers. Last year, consumers purchased more than 17.5 million cars and light trucks — a 5.7 percent increase over the previous year, according to the Wall Street Journal. But the question is, what share of the $570 billion in new car sales have you been able to snag?

 

It’s not enough to rely on an improved economy to boost your sales — especially with consumers doing most of their research online before they ever enter a dealership showroom. You need the tools to ensure that your car dealership has the reach and reputation to pull in more customers.

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Vehicle Dealer Software: Keep Your Buyers Actively Engaged

When potential buyers visit your car dealership, your sales team knows how to keep them engaged from the moment they walk through the door. And you’d consider it a wasted opportunity if someone only stayed a minute or two and walked back out the door, right?

 

It’s time to consider your vehicle dealership website in the same light. You need to ramp it up to make sure visitors are sticking around long enough to take the next step in the buyers’ journey. Essentially, you need to use vehicle dealer software that equips your site with the type of experiences that will reduce your bounce rate.

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Automotive Software Solutions: How to Choose the Right Vendors for your Auto Dealership

Just like your employees, choosing the right dealership vendors can mean the difference between running a successful business or lagging far behind your competitors. Not only will the right vendors equip you with the most optimal automotive software solutions, but they should be able to help you quickly adapt to the challenges you’ll face tomorrow.
 
Choosing dealership vendors should be an extensive process that includes the following steps:

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Dealership Website Software: 5 Effective Ways To Create Call-To-Action Buttons

The goal for every dealership’s website is to get more clicks and conversions from their visitors. This is a tall task for anyone – no matter what the industry is. Luckily for dealers like yourself, you can leverage the power of the call-to-action buttons typically found on most dealership websites.

 

Effective CTAs can help generate more leads and more sales from your website. In order to do this, your CTAs need to be as engaging as humanly possible. And once your CTAs have been created, the next step would be to regularly test them against each other to see which ones perform better.

 

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Car Dealer Software: 4 Essential Features to Look For During Your Research

Car Dealer Software: 4 Essential Features to Look For During Your Research

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521224734716{padding-bottom: 25px !important;}” z_index=””][vc_column][vc_column_text]As a car dealer, there’s no doubt that you know your way around the automotive industry. You know all the OEMs and Suppliers; you know many the major auto news outlets; and you likely know who some of your major competitors are. But what do you know about the major types of car dealer software on the market today for your website?

 

When it comes to selecting car dealer software, you may feel unsure about what you need to help you boost sales in today’s digital world. You might ask yourself “What type of software does my dealership even need?” “What software is going to benefit my consumers?” And of course, “What software will equate to the highest ROI for my dealership?”[/vc_column_text][/vc_column][/vc_row][vc_row row_type=”parallax” header_style=”light” parallax_content_width=”full_width” text_align=”center” full_screen_section_height=”no” background_image=”28348″ section_height=”200″ parallax_speed=”2″ css=”.vc_custom_1521230775859{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_empty_space height=”55px”][vc_column_text css=”.vc_custom_1521659916346{padding-right: 25px !important;padding-left: 25px !important;}”]

CAR DEALER SOFTWARE: 4 ESSENTIAL FEATURES TO LOOK FOR

[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521226682387{padding-top: 25px !important;padding-bottom: 25px !important;}” z_index=””][vc_column][vc_column_text]

When researching tools to attract more customers, it’s important to identify software that will meet the specific needs of your dealership. Although there are hundreds of software options on the market today, you can easily narrow it down to ones that will work for you. Here are 4 essential features to look for in order to narrow down your search.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text css=”.vc_custom_1521237198580{padding-top: 15px !important;}”][/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237414253{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1521659025601{padding-bottom: 25px !important;}”]

1. Software Specifically Designed For your Industry

[/vc_column_text][vc_column_text]When it comes to the automotive industry, things are not quite as straightforward as they are in other industries. While most car buyers are still purchasing their cars at a physical dealership location, most will spend the majority of their time researching online.

 

It’s important to choose software that is tailored to the behaviors of consumers in the automotive industry — from their browsing habits to their deeper levels of engagement with you.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text css=”.vc_custom_1521237198580{padding-top: 15px !important;}”][/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237414253{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1521659123143{padding-bottom: 25px !important;}”]

2. Software that Imitates Human Behavior

[/vc_column_text][vc_column_text]As an extension of your sales team, your software should be able to deliver a personal experience — one that comes across as engaging, intuitive, and, well … human. This is one of the most essential components of your car dealer software solution.

 

There are plenty of software solutions that get the job done — from gathering customer contact information to tracking consumer behavior. But how effective are they? Do your due diligence and select software that gives you the ability to engage visitors to your website in a way that’s personal, entertaining and informative.

 

For example, a quiz that helps a consumer narrow down the car that best fits their personality or style is a better top-of-the funnel approach to engaging first-visitors. Likewise, your software should be able to pick up the user behavior that directs visitors to more tailored experiences as they navigate the site.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text css=”.vc_custom_1521237198580{padding-top: 15px !important;}”][/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237414253{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1521659228696{padding-bottom: 25px !important;}”]

3. Software that Gives you Choices but is Easy to Use

[/vc_column_text][vc_column_text]If you really want tailored experiences for all those customers, your software should be nimble enough to provide plenty of options. It should also allow for CRM integration. And, most importantly, it should be easy to use.

 

If you’re exploring car dealer software options that seem too complicated to figure out from a user standpoint, you’re likely looking at a waste of money. Your team should be able to quickly learn how to use the software, as well as quickly produce reports to monitor engagement.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text css=”.vc_custom_1521237198580{padding-top: 15px !important;}”][/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1521237414253{padding-top: 15px !important;padding-bottom: 15px !important;}” z_index=””][vc_column][vc_column_text css=”.vc_custom_1521659341566{padding-bottom: 25px !important;}”]

4. Software Backed by Great Customer Support

[/vc_column_text][vc_column_text]There’s always a human component behind the car dealer software you select. The customer service, including training, could make or break your experience with the product.

 

Take the time to talk thoroughly to dealership vendors about what you should expect in the way of customer support. How is the training? How does the staff address issues or questions on an ongoing basis?

 

By investing the time to select high-performing car dealer software, you’ll be better equipped to engage customers visiting your website. The more engaged your consumers are, the more likely they’ll be to step into your car dealership.[/vc_column_text][/vc_column][/vc_row]